viral
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Added to Youtube in November of 2009 the Video "Я очень рад, ведь я, наконец, возвращаюсь домой" had only few views until it was posted into several music blogs in march of 2010. In a week more than 1 million people watched the Trololololololololololo man sing his song. The title translates into 'I am very glad, because I’m finally back home'. The Singer is called Eduard Anatolyevich Khil born in 1934 who performed this song at a TV-Show in 1976. The Song itself is a cover and had been performed on Russian TV as early as 1967 perhaps earlier. The composer is Arkady Ostrovsky who wrote this song in an vokaliz style, that is to say sung, but without words
Internet Memes
The 22 Step Social Media Marketing Plan
Peter Kim is a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim . Over the past couple of months, I’ve been curating a list of social media marketing examples .
Culture in Peril
A nice reflection on Canada's schizophrenic bilingual nature... And a satire of Harper's ridiculous attempt to censor the world of arts so it can ''appropriately represent the values of the Canadian government''
The Four Viral App Objectives (a.k.a., “Social network applicati
A lot of folks have asked for more details on the way we measured and optimized viral app growth in the Stanford class I co-taught recently. So here’s a bit more info on methodology for measuring virality and what it means for an app to “go viral.” K-factor and R-zero Terms like “K-factor” (contagion) and “R-zero” (reproduction rate) are often used to describe the growth rate of viral apps. These terms come from the fields of medicine and biology — they’re originally intended to describe the spread of of viral diseases, but they’re nice analogies for how web/SN apps grow.This explains why online ideas spread so fast but why they're often shallow. Nietzsche is hard to understand and risky to spread, so it moves slowly among people willing to invest the time. Numa Numa, on the other hand, spread like a toxic waste spill because it was so transparent, reasonably funny and easy to share. Notice that ideas never spread because they are important to the originator. Notice too that a key dynamic in the spread of the idea is the capsule that contains it. If it's easy to swallow, tempting and complete, it's a lot more likely to get a good start.
Seth's Blog: What makes an idea viral?
(Intercommunication) Le marketing viral n'est pas si éphémè
Viral 1.0 Je prêche depuis déja plus d'une dizaine d'années la perénnité de l'information sur le Web. J'ai constaté les premiers effets du marketing viral avec les "dancing n'importe quoi" dans les années 95-96 qui grâce au fichier gif animé de l'époque qui "émerveillait" plusieurs personnes sur nos moniteurs et qui, à ce moment, créer un certain buzz. Puis vient Mahir, cette tête de Turquie assez rigolotte avec son site Web 1.0 qui dansait et chantait aussi bien qu'Assurancetourix et qui a même fait la tournée internationale des médias comme si c'était une rock star!