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Un intéressant vidéo de Google expliquant comment les marques peuvent capitaliser sur les médias sociaux.
Google’s Advice On How Brands Can Leverage Social Media | Espres
The future of Web Advertising | Montreal Tech Watch
This might be old for some of you, but Jakob Nielsen published a study on banner blindness , which shows that Internet users never look at anything that looks like an advertisement.
AdVerbatims
#390 - "Note that we kept the colors of the set and props a golden yellow, in keeping with the brand color" - "But what's that square blue thing?
-- (MARKET WIRE) – -- Marketers' quest for greater ROI has seen the emergence of the "BIG Idea" as a way to "break through" the clutter, but new information from BIGresearch's just released Simultaneous Media Usage Survey (SIMM VII) shows the influence of media on purchase decisions may be even more important for increasing advertising effectiveness.