Money. Google’s Advice On How Brands Can Leverage Social Media | Espres. The future of Web Advertising. This might be old for some of you, but Jakob Nielsen published a study on banner blindness, which shows that Internet users never look at anything that looks like an advertisement. Eyetracking shows for instance that readers “jump” straigtforward to the content. In times where advertising budgets are shifting to the web, and where companies and most web startups rely solely on advertising for their revenues, this raises core questions. As marketers and advertising specialists search for more intrusive elaborate ways to get their message in front of the customer’s eyes, internet users fight even more (unconsciously or not) to focus on what they were looking for, i.e. content. In Montreal, I have been reading Yannick Manuri’s blog, where he asks questions about effectiveness (here here and here).
What are the solutions then? I think, first everyone should question how advertising on the web should be done. Are Search Ads a Waste of Money? Advertising Age - Bob Garfield's Chaos Scenario 2.0. AdVerbatims. Lowest cost per customer acquisition. Larry Chase's Top 10 Trends for the Next 10 Years for Inter. Since April 1995, my Web Digest For Marketers email newsletter has been analyzing and reporting on the meaningful trends in Internet Marketing. It was the very first marketing newsletter on the Net. Publishing this newsletter for a decade has taught my editors and me how to spot meaningful shifts in Internet Marketing worthy of your attention. Below are my Top 10 Trends for the Next 10 Years in Internet Marketing. It deserves your attention because it will help you map your future in this dynamic Internet Marketing industry. Going forward in time from here, I recommend you stay on top of breaking trends and shifts in Internet Marketing by subscribing free to my Web Digest For Marketers weekly email newsletter at Trend #1 - Pay Per Call Rings In Any salesperson worth his or her salt knows that a call is worth many times more than a click.
Trend #2 - Feed Marketing Flourishes You've got RSS (Real Simple Syndication). Trend #3 - Email Marketing Will Survive. Panorama-Québec. Press Release. -- (MARKET WIRE) – -- Marketers' quest for greater ROI has seen the emergence of the "BIG Idea" as a way to "break through" the clutter, but new information from BIGresearch's just released Simultaneous Media Usage Survey (SIMM VII) shows the influence of media on purchase decisions may be even more important for increasing advertising effectiveness. Over 15,000 respondents answered detailed questions on the influence of various media in making a purchase and the results show more dissimilarities than similarities across demographic and ethnic groups.
The issue of influence becomes even more complicated when a product category is added to the equation. The Top 10 Influential Media Overall Electronic Purchases All Ages All Ages 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The age of respondents also impacts the influence media will have on purchase products. The Top 10 Influential Media for Electronic Purchases 18-24 Year Olds 1. 3. 4. 5. 6. 7. 8. 9. 10. About BIGresearch Contact: Phil Rist BIGresearch.