7 Predictions for 2013: Search Marketing & Big Data Analytics. How To Build A Better B2B SEO Strategy In 2013. It’s the last week of 2012.
Social Sharing Best-Practices for B2Bs and B2Cs. As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform you're using, according to research by Compendium.
Based on social sharing data from 300 companies using the Compendium content marketing platform, the research found the following: When sharing B2B content via LinkedIn, Sunday is the most effective day of the week (ranked by number of clicks generated), whereas Monday is the most effective day of the week for sharing B2C content with LinkedIn members.When sharing B2B content with Twitter followers, Wednesday is the most effective day of the week, whereas when sharing B2C tweets, Mondays and Wednesdays are more effective than any other day of the week. Industry Survey: PPC Is Losing Ability To Generate Leads. SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly.
B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That’s according to the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California. As they did a year ago, Webmarketing123 surveyed more than 500 U.S. marketers, 65 percent of whom self-report as B2B marketers. The Difference In Keyword Research For SEO vs. PPC. Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like.
This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they’re actually very different. First, think about what your goals are with each medium. What are you trying to do, and what constitutes success in that area? Next, think about how the keywords will be used. Organic vs. Paid Search Results: Organic Wins 94% of Time. Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent.
That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011. On the organic side, the research also broke down brand vs. non-brand click-through rates, as well as click-throughs by vertical. On the paid side, the research revealed some demographic data about who is most likely to click on PPC results.
Finally, it determined whether Google or Bing delivered more successful searches. Organic Search Results & Click-Through Rates Others have previously tried to gauge organic click-through rates (CTRs) for the top 10 results on Google and Bing, resulting in varied percentages, but with a recurring and obvious theme: the higher you rank, the more people click on your website; the lower you rank, the less clicks and traffic your site gets. 6 Types of Retargeting Every Marketer Should Know. When it comes to the topic of retargeting, most marketers instantly think of search retargeting, which they happen to already be running at least one campaign for.
Hard to blame them, since search retargeting is, in fact, the fastest growing type of retargeting and has proven to have some of the highest returns. But the truth of the matter is, highly effective marketers explore other types of retargeting to acquire and engage potential audience. During the “PPC Beyond Search” panel at SES San Francisco 2012, Dax Hamman broke down six different types of retargeting every marketer should know. 1. Search Retargeting When using search retargeting, you’re essentially going after individuals on search engines who have searched using keywords or phrases relevant to your business. Microsoft Advertising Takes On Conversion Funnel.
The conversion funnel has become a cliche in marketing circles.
Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global director of insights and analytics at Microsoft Advertising. In its stead, Hritzuk has concocted the Consumer Decision Journey. How To Sell Search Retargeting To The CMO. 7 Tips for Developing a Killer Keyword Strategy. InShare79 Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for.
As I consult and train people on Internet marketing, I typically ask whether keyword research is a strategic function or a tactical one. Understanding Google's New Page Layout Algorithm. Google issued a new warning to webmasters that it is updating its algorithms again, this time targeting websites that choose to display ads that run above the fold -- that is, the section of a webpage visible without scrolling.
And before you start griping that Google just won't leave well enough alone, this change is a good thing for everyone who values accuracy and well-written content. What this latest algorithmic improvement does is cut out the riff-raff, leaving the door open for well-designed, high-quality pages that attract visitors with their content instead of various SEO tricks, ploys and greediness. Here's what happened: Google began hearing complaints from users who said they were growing weary of having to scroll down a webpage past a forest of advertisements in order to find the content they were seeking in the first place.
Consequently, as a result of the search engine's algorithm action last week, these ad-riddled sites might not rank as highly as they once did.
Google Analytics. SEO Articles. SEO Resources.