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A question recently came across my desk regarding the use of the Matched Search Queries Report in Analytics when compared to the Keyword Details Report in AdWords.
It’s the last week of 2012.
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.
Harry Gold | December 4, 2012 | 10 Comments
In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry. B2B search marketers certainly obsess about conversion metrics and this chart does well to provide broad expectation for success, from an industry perspective. That said, the associated article does a good job identifying important considerations in addition to just benchmark information.
This series (which began here and continued here ) has aimed to put forward some ideas around how to improve keyword research in order to make it more rigorous and efficient. In order to say that any keyword research process is worth using, it should allow you to: Do away with the need for an SEO professional to manually assess keywords and make judgment calls on which keywords to include in the final list.
Note: This article is part of a series. To understand this piece I recommend you read part 1, which can be found here .
Keyword research is hugely important.
One of the biggest challenges for any business, not just in the SEO sector, is being able to accurately forecast and measure the size of their market opportunity.
How important is it to be on top? In search marketing, the difference between a first and second place listing can be huge, according to new research from Compete.com. Their recent analysis of "tens of millions" of consumer-generated search engine results pages from the last quarter of 2011 highlights a few interesting insights for marketers.
If you could do only three things for SEO , what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big way. If this is a scenario you’re facing, what follows are three minimal SEO tasks you must do.
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal.
Are you happy with the traffic coming to your blog or website? Have you kept up with the changes in search engine optimization (SEO)? This is essential for most businesses today.
This article has been ranked #1 on all of Forbes and has “rankled” thousands of people. There have been industry experts rise up in defense and offense to what was said here.
Search engine optimizers and SEO clients alike tend to often fall into a daydream state coveting the attainment of the first place ranking for their industry’s top keyword(s) . You should in fact wish for this, and no doubt work for it.