Email Marketing

Key Email Engagement Tactics: Benchmarks and Trends. With some 44% of email opens now via mobile devices,* fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics.

Among those 50% of email marketers following a mobile-friendly approach, the most popular methods are developing a rich-text mobile version (36%), promoting mobile apps (21%), and optimizing email dimensions (18%): Below, additional findings from Experian Marketing Services. Subscriber Surveys via Email When conducting surveys via email, marketers are registering fairly strong survey completion rates overall. More than 7 in 10 email marketers (71.5%) say they collect input via email surveys, and among them 38% have generated completion rates of 11% or higher.

Notably, most (59%) marketers do not offer incentives to their subscribers for filling out a survey. Animated Gifs Symbols Social Shares. An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA] As marketers, we're often faced with a do-this-or-do-that decision when planning our strategies.

There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we're forced to make the tough choices. Making the decision about which one is the best, however, can be difficult, time-consuming, and, quite frankly, overwhelming. For example, if you already have a database full of leads, you might be tasked with finding the best way to convert them into paying customers. Some options might be to send them an email, use direct mail, engage with them in social media, or have your sales team reach out. But how do you determine which option is best? If you’re like us, then you love data -- we’re always looking for ways to make decisions based on what the data tells us. The first step to figuring all this out was to calculate the ROI (return on investment) of each scenario in terms of revenue/spend. ROI = total revenue / total spend. Email Marketing Trends to Watch in 2013.

Mike Hotz | December 19, 2012 | 3 Comments The new year is fewer than three weeks away, but it's not too early to predict the trends that will shape email marketing in 2013 and beyond. (How well did my predictions for 2012 hold up? You can review my accuracy in my previous ClickZ column .) My outlook remains positive. Email is still evolving despite continuing claims that the channel is dead or dying. The email channel is thriving, as you can see in these two statistics: 67 percent of customers give their email addresses to companies to receive discounts and promotions. 57 percent of customers say they are more apt to buy a product in a store after receiving an email (Digital Strategy Consulting).

Below are my predictions for 2013, along with my recommendations for keeping your email program relevant as digital marketing evolves. Mobile Optimization Becomes Essential Consider these two sets of statistics about mobile phone users and their email use: Delivering Relevant Content Remains Key. The Ultimate List of 2012 Email Marketing Stats. Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013, email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving. The way email is consumed and delivered is not what is used to be, and that means marketers must adapt to meet the demands of finicky subscribers and internet service providers.

To give you a sense of the current state of email, below are 50 facts about the changing world of email marketing. Email Performance Trends 1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop. 3) Email open rates decreased in Q2, down slightly from 26.2% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011.