Content Marketing Templates. 2012 Lessons to Boost 2013 Success. Content Marketing Institute » How to Measure the Value of Content Marketing Podcasts. Benchmarking for Content Marketing. Online Content Publishing. IBM's Content Marketing. 5 Critical Content Marketing Mistakes That You Must Avoid. Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online.
Businesses and marketers all over the world are using content to attract new customers. However, creating quality content regularly, takes valuable time and resources. It is thus important to do it correctly and get the most out of your efforts. Big Content Marketing Plays From Coke, Pepsi and Red Bull. How to Measure the Social Success of Content Marketing. 5 Lessons From the Best Example of Content Marketing Ever? Content Marketing: Superheroes Teach the Art of Storytelling - InShare12 Last week, I visited ComicCon Austin with my 7 year old son.
The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value of great content. I caught up with Shane Gibson, Chief Social Officer for WizardWorld and ComicCon to discuss the power of these iconic brands and to discuss social media marketing with these audiences. Effective content marketing is about mastering the art of storytelling. Great content marketing planning follows the structure of a powerful story; using an inciting incident that compels you into the narrative arc, strong characters including a hero (protagonist) and an enemy (antagonist), and a sense of conflict & resolution.
The main characters include your brand and your customers. When you know and understand personas, you can begin to discover why your customers do what they do: B2B Content Marketing trends. Content Marketing Evolution. B2B Content Marketing: Trends and Benchmarks for 2012. Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.
Some 15.0% of surveyed B2B marketers expect content volume to stay flat in 2012, and only 1.5% are expecting a decrease. Below, additional findings from the 2012 B2B Content Marketing Trends Survey, based on a poll of 740 members of the B2B Technology Marketing Community on LinkedIn. Almost one-half of respondents work for high-tech (24%) or software (22%) companies, and more than one-half of those surveyed are from companies with fewer than 100 employees.
3 Cases that Prove the Power of Content Marketing. Is This the Future of Content Marketing? Transmedia Storytelling Emerges. As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.
However, developing interesting and relevant narratives across multiple platforms is a big challenge for content marketers. To explore this changing media landscape, Latitude asked leaders in the emerging transmedia space about the challenges and opportunities today's storytellers (or content creators) are encountering. In addition, Latitude polled 158 early adopters of technology in 10 countries, and asked them, "How would you like to experience stories in the future? " Transmedia storytelling typically involves immersive media experiences, in which the elements of a story are dispersed systematically across multiple media platforms, each making its own unique contribution to the whole. Recommendations. 7 Reasons Content Marketing is Better Than Link Building.
Content marketing and link building both have their merits in the realm of search marketing.
However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. 1. You Can Measure the Value of Content Easier Than you Can a Link I often get asked by clients how much is a link worth? Alternatively, if you create a piece of content for a site, you will know how many links that content has generated, how many social votes it has, how many referral visits it’s got, how much organic search traffic it’s created and which search terms achieved rankings etc.
Seven Principles of Content Marketing. Now that we’ve all agreed that “Content is King (Again),” and Content Marketing is all the rage, maybe it is time to think about some easy-to-follow tenets.
Let’s keep this simple. Follow a 70/30 Rule – 70% of content curated, 30% branded. Why? Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers. 5 Tips on Crowdsourcing Content for Marketing. Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy.
Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community. Tapping in to what customers care about related to your products /services and what your brand stands for can be a gold mine of meaningful content. I wrote about this recently on ClickZ, “Crowdsourcing and User Generated Content“, offering pros and cons plus a few tips. Here are 5 of those tips with some additional commentary based on discussions with audience members at the recent SES San Francisco conference: Interviews.
13 Content Marketing Steps. Heidi Cohen | April 30, 2012 | 4 Comments inShare118 How to ensure your content is developed, discovered, and distributed.
Content marketing that delivers high-quality, relevant information yielding measurable results without promotional push should be on every marketer's 2012 priority list. (Here are more insights on content marketing.) Not only because content marketing fuels social media, search, and sales but also because it's more credible than advertising. Seven Content Marketing Tips From Top Chefs [Infodoodle] After watching a marathon of Food Network programs, I realized that much of the advice from top chefs regarding fab cooking is the same type of advice for content creators.
Inspired by the chefs who want to serve fresh, attractive food, I drew an infodoodle for marketers wanting to serve refreshing, flavorful content to their customers. Here are seven tips for content marketing, based on advice from top chefs. 1. Use fresh ingredients. Fresh content retains its natural flavor. 2. 3. 4. 5. 6. A Marketer's Guide to Accumulating Awesome Online Reviews. The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions.
So, how important are online reviews to consumers? Survey says: Very! Let's dive into some of the most interesting results to learn why consumers are relying on online reviews more, and why it's critical that your business has an expansive arsenal of positive reviews. Or, if you're already convinced of how crucial online reviews are to your business, skip past that section to read how you can generate more positive online reviews for your business.
Release the Content! Five Content Marketing Lessons from The Kraken. The inky illustration of a mythological sea creature on the dark rum bottle lured us in. How could we pass over a product called The Kraken? That night, before opening the bottle, I first checked its website for recipes. Five Ways to Ruin Your Content Strategy and Guarantee Its Failure. Content marketing. It’s what’s for dinner—or if not, it should be—for organizations, large and small. But successful content marketing requires more than just faithfully writing a blog post or posting a YouTube video weekly. For content marketing to be effective, most organizations need to create different types of content consistently and constantly. To ensure all that content works in concert, not just now but in the future, your content marketing efforts need to be implemented according to a comprehensive content strategy. (A content strategy is the product of decisions about what messages you want to deliver, what they’re supposed to do, and how and when they will be deployed.)
I recently interviewed Razorfish senior content strategist Sarah Beckley about the five most common (and success-sucking) content strategy mistakes she sees many organizations making. How to Conduct Competitive Analysis to Step Up Your Content Strategy. When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) But that information is all kept pretty hush hush.
Right? If you're looking to compete on inbound marketing techniques, you can actually find out quite a lot about your competitors by performing competitive content analysis. The Simple Template for a Thorough Content Style Guide. Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence).
(Answer: If you write content for HubSpot, you should not capitalize the "a. ") But wait ... if that's the case, why would I capitalize the "If" in that last parenthetical? Because "If you write content for HubSpot, you should ... " is a complete sentence, thus warranting the capital "If.
" A Seven-Step Road Map for Your Content Marketing. Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the Savvy B2B Marketing blog. Know where you're going. If you don't know where you're going, how will you get there? "Have a general vision in mind, and always ask if what you are doing is getting you closer to that goal," Linn suggests.
Listen. Create personas. . → end article previewRead the Full Article. An Insider's Secret to Avoiding Marketing Content Shortages. These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. Everything Marketers Need to Measure and Prove Content ROI. How to Build Better Buyer Personas to Drive Killer Content. Pick any day of the week, and there’s one thing on every inbound marketer’s to-do list: creating new content . Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Create Content for Each Stage of the B2B Buying Journey. Not every potential buyer approaches your business with the same enthusiasm or interest.
In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to produce content specific to each one. The unaware buyer. 50 Free Resources That Will Improve Your Writing Skills - Smashing Magazine. Effective writing skills are to a writer what petrol is to a car. Like the petrol and car relationship, without solid skills writers cannot move ahead. These skills don’t come overnight, and they require patience and determination.
You have to work smart and hard to acquire them. Only with experience, you can enter the realm of effective, always-in-demand writers. Top 10 Tips for Better Content Marketing. Heather R. Content marketing advice and solutions that work. 6 Tips for Developing Content That Is SEO (and User) Friendly. Ron Jones | December 12, 2011 | 0 Comments inShare57. 10 Tips for Better Content Marketing. 10 Types of Content to Create Engagement and Drive Traffic to Your Blog, Branding. The challenge for any blogger is to come up with new ideas for writing content that makes readers turn up and keep coming back!