Content Marketing Articles
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Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online.
Content marketing is often a key component of digital marketing strategies.
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years.
Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify .
As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude .
Content marketing and link building both have their merits in the realm of search marketing.
Now that we’ve all agreed that “Content is King (Again),” and Content Marketing is all the rage, maybe it is time to think about some easy-to-follow tenets.
Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale.
Heidi Cohen | April 30, 2012 | 4 Comments
Seven Content Marketing Tips From Top Chefs [Infodoodle]
The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions.
The inky illustration of a mythological sea creature on the dark rum bottle lured us in.
Five Ways to Ruin Your Content Strategy and Guarantee Its Failure
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) but that information is all kept pretty hush hush.
Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise.