Content Marketing Templates. Content Marketing Essentials | 2012 Lessons to Boost 2013 Success. Content Marketing Institute » How to Measure the Value of Content Marketing Podcasts. Benchmarking for Content Marketing | Getting Started. Online Content Publishing | Brands Expanding. IBM's Content Marketing | Influencer Blogging. 5 Critical Content Marketing Mistakes That You Must Avoid. Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.
However, creating quality content regularly, takes valuable time and resources. It is thus important to do it correctly and get the most out of your efforts. In this article we take a look at five common content marketing mistakes that should not be left unchecked. If you want your business to benefit from content marketing, you will need to avoid these mistakes. 1. When I first started blogging a few years ago, my content was aimed more at marketers, designers and SEO specialists as opposed to businesses. One of the main purposes of starting a blog for me was to generate leads and sales from my Web design and Internet marketing business. 2.
Compelling headlines or titles are vital to the success of your content whether it is a blog post, an eBook or a report. 3. 4. Source: SEOMoz. Big Content Marketing Plays From Coke, Pepsi and Red Bull. How to Measure the Social Success of Content Marketing. 5 Lessons From the Best Example of Content Marketing Ever? Content Marketing: Superheroes Teach the Art of Storytelling - InShare12 Last week, I visited ComicCon Austin with my 7 year old son.
The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value of great content. Effective content marketing is about mastering the art of storytelling. Great content marketing planning follows the structure of a powerful story; using an inciting incident that compels you into the narrative arc, strong characters including a hero (protagonist) and an enemy (antagonist), and a sense of conflict & resolution. The main characters include your brand and your customers. When you know and understand personas, you can begin to discover why your customers do what they do: What’s this persona’s unspoken question regarding this product or service?
* Businessman showing a superhero suit underneath his suit from BigStockPhoto.com Related Posts : B2B Content Marketing trends | 2013 Research Report. Content Marketing Evolution | Development Stages | Step-By-Step Guide. B2B Content Marketing: Trends and Benchmarks for 2012. Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.
Some 15.0% of surveyed B2B marketers expect content volume to stay flat in 2012, and only 1.5% are expecting a decrease. Below, additional findings from the 2012 B2B Content Marketing Trends Survey, based on a poll of 740 members of the B2B Technology Marketing Community on LinkedIn. Almost one-half of respondents work for high-tech (24%) or software (22%) companies, and more than one-half of those surveyed are from companies with fewer than 100 employees. Content Marketing Goals B2B marketers use content marketing to achieve a variety of marketing goals and cite the following as their top 3: Lead generation: 68%Thought leadership/market education: 50% Brand awareness: 39% Top Content Tactics Effectiveness of Content Tactics Social Channels.
3 Cases that Prove the Power of Content Marketing. Is This the Future of Content Marketing? Transmedia Storytelling Emerges. As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.
However, developing interesting and relevant narratives across multiple platforms is a big challenge for content marketers. To explore this changing media landscape, Latitude asked leaders in the emerging transmedia space about the challenges and opportunities today's storytellers (or content creators) are encountering. In addition, Latitude polled 158 early adopters of technology in 10 countries, and asked them, "How would you like to experience stories in the future? " Transmedia storytelling typically involves immersive media experiences, in which the elements of a story are dispersed systematically across multiple media platforms, each making its own unique contribution to the whole.
7 Reasons Content Marketing is Better Than Link Building. Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. 1. You Can Measure the Value of Content Easier Than you Can a Link I often get asked by clients how much is a link worth? Alternatively, if you create a piece of content for a site, you will know how many links that content has generated, how many social votes it has, how many referral visits it’s got, how much organic search traffic it’s created and which search terms achieved rankings etc. And more importantly, how much revenue has that content generated you?
2. You are writing content and naturally generating links as a result of writing great content. 3. Hiring good SEOs is hard. However, hiring a good copywriter really isn’t that difficult. 4. Building a strong SEO team really isn’t easy. 5. 6. This is where Google+ authorship comes in. 7. Seven Principles of Content Marketing. Now that we’ve all agreed that “Content is King (Again),” and Content Marketing is all the rage, maybe it is time to think about some easy-to-follow tenets. Let’s keep this simple. Follow a 70/30 Rule – 70% of content curated, 30% branded.
Why? Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers. All content should be SHAREWORTHY. All content should benefit SEO. All content should be digestible. Content should be channel optimized (by channel, by device) and distributed synchronously across social outposts. Earned Media (MSM or fan-generated) is the best media.
Paid Promotion – deployed flexibly, for the best earned media (primarily) or for the best branded content (secondarily) should be used to extend content lifecycle. . … There are more than 7 principles in successful content marketing, of course. 5 Tips on Crowdsourcing Content for Marketing. Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community. Tapping in to what customers care about related to your products /services and what your brand stands for can be a gold mine of meaningful content. I wrote about this recently on ClickZ, “Crowdsourcing and User Generated Content“, offering pros and cons plus a few tips.
Here are 5 of those tips with some additional commentary based on discussions with audience members at the recent SES San Francisco conference: Interviews. Raising questions is one of the most basic ways to crowdsource content. Social Q&A. Contests Resulting in Content. Comment Feedback Loop. Book Authoring by Community. 13 Content Marketing Steps. Heidi Cohen | April 30, 2012 | 4 Comments inShare118 How to ensure your content is developed, discovered, and distributed.
Content marketing that delivers high-quality, relevant information yielding measurable results without promotional push should be on every marketer's 2012 priority list. (Here are more insights on content marketing.) Not only because content marketing fuels social media, search, and sales but also because it's more credible than advertising.
Content marketing in the form of emailings, branded websites, and editorial content was trusted by 50 percent or more of respondents to Nielsen's Global Trust in Advertising survey from Q3 2011. As a marketer, how do you get your content marketing on track to drive results? 7 Steps to Develop Your Content Marketing As with any form of marketing, it's critical to establish a plan for content creation. Set marketing objectives. 3 Steps to Get Your Content Discovered Present your content to get attention. Socialize your content. Seven Content Marketing Tips From Top Chefs [Infodoodle] After watching a marathon of Food Network programs, I realized that much of the advice from top chefs regarding fab cooking is the same type of advice for content creators.
Inspired by the chefs who want to serve fresh, attractive food, I drew an infodoodle for marketers wanting to serve refreshing, flavorful content to their customers. Here are seven tips for content marketing, based on advice from top chefs. 1. Use fresh ingredients. Fresh content retains its natural flavor. Avoid stale or processed content. 2. 3. 4. 5. 6. 7. You can download a PDF of the infodoodle here. A Marketer's Guide to Accumulating Awesome Online Reviews. The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions.
So, how important are online reviews to consumers? Survey says: Very! Let's dive into some of the most interesting results to learn why consumers are relying on online reviews more, and why it's critical that your business has an expansive arsenal of positive reviews. Or, if you're already convinced of how crucial online reviews are to your business, skip past that section to read how you can generate more positive online reviews for your business. Why Your Business Needs Quality Online Reviews That's good news for marketers and business owners, because it means you have more control over how your business is represented.
The survey's findings also revealed that 76% of consumers regularly or occasionally use online reviews to determine which local business to use. Leverage Your Blog. Five Ways to Ruin Your Content Strategy and Guarantee Its Failure. Content marketing. It’s what’s for dinner—or if not, it should be—for organizations, large and small. But successful content marketing requires more than just faithfully writing a blog post or posting a YouTube video weekly. For content marketing to be effective, most organizations need to create different types of content consistently and constantly. To ensure all that content works in concert, not just now but in the future, your content marketing efforts need to be implemented according to a comprehensive content strategy. (A content strategy is the product of decisions about what messages you want to deliver, what they’re supposed to do, and how and when they will be deployed.) I recently interviewed Razorfish senior content strategist Sarah Beckley about the five most common (and success-sucking) content strategy mistakes she sees many organizations making.
They are: Not realizing every message that goes out the door counts as content. Your hero. How to Conduct Competitive Analysis to Step Up Your Content Strategy. When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?)
But that information is all kept pretty hush hush. Right? If you're looking to compete on inbound marketing techniques, you can actually find out quite a lot about your competitors by performing competitive content analysis. Yes, performing competitive content analysis takes significant upfront time, but doing so will help you set a realistic content strategy that will allow you to compete, and eventually overtake, your competitors online. Step 1: Find Where Content Lives Begin by performing a website audit of your competitors with the aim of determining where content is housed on their site. Start by visiting the site's navigation. But that doesn't mean you shouldn't double check! The Simple Template for a Thorough Content Style Guide. Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.
That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence). (Answer: If you write content for HubSpot, you should not capitalize the "a. ") But wait ... if that's the case, why would I capitalize the "If" in that last parenthetical? Because "If you write content for HubSpot, you should ... " is a complete sentence, thus warranting the capital "If. " Notes on content operations. Ebook vs. ... A Seven-Step Road Map for Your Content Marketing. Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the Savvy B2B Marketing blog.
Know where you're going. If you don't know where you're going, how will you get there? "Have a general vision in mind, and always ask if what you are doing is getting you closer to that goal," Linn suggests. Listen. Find out what matters to your customers and prospects before you start cranking out content. Create personas. . → end article previewRead the Full Article Membership is required to access this how-to marketing article ... don't worry though, it's FREE! An Insider's Secret to Avoiding Marketing Content Shortages. These days, inbound marketers have to crank out content like never before.
Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace? Let me introduce you to your new sidekick, the editorial calendar. So, you have a pretty good sense of the audience you’re targeting and what kind of content you will most likely need to create to drive sales and happy customers. (Wait -- you don't? Read this first.) 1. 2. 3. 4. 5. 6. 7. By the end of this process, you’ll find that you’ve filled up most of your calendar with detailed plans for content. And don't worry -- if there are a few holes, that’s okay. So what are you waiting for? This post is an adapted excerpt from our free ebook, A Practical Guide to Killer Marketing Content. Everything Marketers Need to Measure and Prove Content ROI. How to Build Better Buyer Personas to Drive Killer Content.
Create Content for Each Stage of the B2B Buying Journey. 50 Free Resources That Will Improve Your Writing Skills - Smashing Magazine. Top 10 Tips for Better Content Marketing. Content marketing advice and solutions that work. 6 Tips for Developing Content That Is SEO (and User) Friendly. 10 Tips for Better Content Marketing | Blog | Daily Dose. 10 Types of Content to Create Engagement and Drive Traffic to Your Blog, Branding.