MNC's%20In%20China%20SR. Talent Management at Multinational Firms in China. Developing the Chinese market is a top priority for many multinational companies.
Across industry sectors, however, they face a common obstacle — attracting, developing and retaining the local Chinese talent needed to accomplish this goal. Global firms realize the importance of having local leadership in tune with the idiosyncrasies and rapid shifts of the Chinese market. China's Consumer Market: explained. Just finished the book, Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China’s Consumers, by Lawrence L.
Allen. It’s a very good book. Chinese media, marketing, advertising, and urban life - Danwei. Social Media in China and Asia. Media, strategy, culture clashes. X-RAY China: — art, branding, communication, design, experience. Nicely Made In China. Ad Age China.