Chinese media, marketing, advertising, and urban life - Danwei
The table below shows mainland China’s most important websites, newspapers, and broadcast news organizations, together with numbers for website traffic, circulation and audience. The numbers are guesstimates based on media reports, listed companies’ public filings, media advertising rate cards, Alexa.com and Danwei interviews with media insiders. Like all numbers in China, they should be taken with a pinch of salt, for reference only. This list is updated every three months. The major changes since the last version of this report (published in November 2013) are continued growth of Internet users, and the rise of the mobile device as the most common means of accessing the Internet: “The number of Internet users in China had hit 604 million as of the end of September , with mobile phones becoming the favored means of accessing the web, the State Internet Information Office announced”according to the China Daily.