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Mobile Augmented Reality Application for IKEA PS Range » IKEA FANS. File this one under, How’d I Miss That? Apparently, earlier this year, IKEA launched an augmented reality application – sort of like a portable planner for interiors, but with your own home as the background. Augmented reality (AR) merges real-world data with computer-generated data to present a composite view on your mobile device’s screen. Not sure into which market this was launched, but I’m asking questions – believe me!
This first foray into AR is limited to the IKEA PS range – sensible because A. The range is limited in size and B. Some of the PS line is way far out bizarro, so being able to picture it in your home is of great use. The application is intentionally simple. The application stores images of the items in the IKEA PS range – customers can select a picture from the range, then click Take a Picture. Ogilvy and Mindmatic were instrumental in helping IKEA to develop this mobile web interior home planning tool. Augmented Reality Case Study.
Herding Cats. 'In Bed with Ikea' à l'Olympia - e-marketing.fr : Evénementiel,