Mobile marketing statistics 2014. "Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.
The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: Q1. Time spent using mobile mediaQ2. Percentage of consumers using mobile devicesQ3. How many website visits are on mobile vs desktop devices? The United States and United Kingdom are the main countries covered for which there are many reports. Well, we're now past the mobile Tipping Point shown in the chart below as this 2017 mobile usage report from comScore shows, based on percent of mobile minutes spent online. So it's no longer a case of asking whether mobile marketing important, we know it is! Download our Free Digital Strategy Guide. Q1. Q2. Q3. Q4. Q5. Q6. Mcommerce Faces Strong Headwinds in France.
Mcommerce—the subject of much enthusiasm and speculation in the UK and the US—is not taking off so quickly in other European markets, according to June 2013 research by RetailMeNot.com—owner of the discount aggregator VoucherCodes.co.uk—and Ipsos Public Affairs.
The “Shoppers Trend Report” indicated that while one in 10 consumers in Great Britain had made a purchase using a mobile device, take-up was substantially lower in Germany (6%), Italy (4%) and the Netherlands (4%)—and a truly minimal 2% in France. By contrast, China and India registered at least 15% of web users buying via mobile devices. However, these two emerging markets are particularly disposed to mobile web engagement of all kinds. France appeared the most underdeveloped market by several measures.
The proportion of internet users researching products with mobile devices was reportedly just 17%, for example, compared with more than 30% in most European countries surveyed. LGBT Consumers Keep Up with Online Media. La consommation mobile dans le monde. 26% des Américains possèdent un ordinateur portable, un smartphone et une tablette. Le taux de pénétration de la tablette a augmenté de 177% en un an, selon l'étude Digital Omnivores de Deloitte.
Le cabinet de conseil Deloitte publie la 7ème édition de son étude "State of the Media Democracy" sur les tendances médias, technologies et telecoms aux Etats-Unis. Elle décrit la transition que vivent les consommateurs actuellement dans leur engagement avec les contenus, les supports et les autres consommateurs (où, quand et comment). Quelles sont les grandes tendances du marché mobile ? M-Commerce Sales Will Reach 2 Billion Euros in France in 2012 « Hi-media Group // A Global View on Advertising & Payments. Les attentes des mobinautes et usages des smartphones et tablettes. Les nouveaux terminaux mobiles embarquent de multiples options matérielles et logicielles qui offrent de nombreuses possibilités d’usages pour les utilisateurs, ainsi que de nombreuses attentes.
Il parait important de les analyser pour mieux comprendre leurs profils et leurs comportements. Cette analyse est un atout majeur pour bien déterminer un plan d’action marketing mieux ciblé et par conséquent moins couteux et plus performant. Mobile Statistics, Stats & Facts 2011 Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011.
I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011. The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. Be Sociable, Share! [Infographie] Le boom du m-commerce en chiffres ! Toutes les études se rejoignent pour dire que les smartphones représentent le nouvel eldorado du e-commerce.
![[Infographie] Le boom du m-commerce en chiffres !](http://cdn.pearltrees.com/s/pic/th/infographie-commerce-frenchweb-38301322)
L’infographie suivante, réalisée par Monetate, propose donc de revenir sur les principaux chiffres d’un marché en pleine expansion et tiré par la démocratisation accrue des smartphones. Basée sur les données de ComScore, d’Emarketer et du cabinet IDC, l’infographie s’attache également à dresser un panorama de la bataille qui oppose Apple et Google sur ce secteur. Afin d’illustrer cet affrontement, Monetate rappelle quelques informations clefs du marché. Le trafic des sites web issu des smartphones a ainsi plus que doublé en un an. Android détiendrait, pour sa part, 61% des parts du marché mondial des systèmes d’exploitation sur smartphone, contre 20,5% pour Apple. En revanche, l’audience des sites marchands issue des iPhones a augmenté de 117%, contre 85% pour les smartphones Android. Mobile usage on e-commerce websites doubles to 21% «