Mobile marketing statistics 2016
"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at Smart Insights curate in the regular updates to this article include: Ownership of smartphone vs DesktopMobile vs desktop media and website useMobile advertising responseSmartphone vs Tablet vs Desktop conversion rates Well, we're now past the mobile Tipping Point as this report from comScore shows. So it's no longer a case of asking whether mobile marketing important, we know it is! It's now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are. Free Guide (For Basic members who can also download other free templates): Our Mobile Marketing Strategy Briefing explains the key issues to plan for in mobile marketing. Q1. OK, let's go! Q1. Q2. Q3.
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