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Mobile marketing statistics 2016

Mobile marketing statistics 2016
"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at Smart Insights curate in the regular updates to this article include: Ownership of smartphone vs DesktopMobile vs desktop media and website useMobile advertising responseSmartphone vs Tablet vs Desktop conversion rates Well, we're now past the mobile Tipping Point as this report from comScore shows. So it's no longer a case of asking whether mobile marketing important, we know it is! It's now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are. Free Guide (For Basic members who can also download other free templates): Our Mobile Marketing Strategy Briefing explains the key issues to plan for in mobile marketing. Q1. OK, let's go! Q1. Q2. Q3.

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Needle & Thread plots US wholesale push Speaking to Drapers following news of Marigay Mckee’s investment into the label, Coffin said the brand was targeting both independents and department stores in the US, a key market for the brand. Needle & Thread appointed sales agency Goods & Services in September last year to help push the label in the States, where it already has built up a strong portfolio of 24 stockists including Nordstrom, Neiman Marcus and Revolve Clothing. The brand is also in the early stages of exploring other territories. “We’re looking at Asia,” said Coffin. “We’re just working [on which locations] at the moment.” In Asia, Needle & Thread is stocked in six Lane Crawford stores in locations such as Hong Kong, Shanghai and Chengdu, and is sold via the department store’s website.

Public vs. Private Social Media Networks - Sgrouples Online Privacy Blog Right now, you’re probably looking at the title of this post and thinking one of two things: “How can a social network be private?”…or…”I totally know what this post is going to be about.” If you’re one of the former, you’ve come to the right place! And if you’re one of the latter, you should probably read this anyway because – well – have we ever steered you wrong before? After all, we at Sgrouples consider each and every Sgrouples account to be the best possible representative of “your private social network.”

How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever Search Results Real-time search powered by Initially known as Tiny Speck, the company we now know as Slack first worked on a Flash-based online game called Glitch, which developers around the country worked on for close to four years. [10] [12] Yet at some point, the team became less interested in Glitch and more interested in IRC, “the ‘80s era communication tool they were using to collaborate over long distances and long periods of time.” [12] The team appreciated that IRC allowed them to focus in on projects while tuning out other email inbox noise, and it wasn’t long before the entire company pivoted toward communications. “Never mind the part where we first tried to make a web-based massively multiplayer game and failed,” says co-founder Stewart Butterfield, who also co-founded Flickr. [3] Development of the corporate messaging service Slack actually began toward the end of 2012, and by August of 2013 Slack’s was running in private beta. Image via Business Insider [19] User Feedback

5 PR Tactics That Will Make You Look Like A Genius You like to appear smart. Heck, we all do. In fact, I’m willing to bet you’ve probably feigned intelligence on more than one occasion just to save face. When it comes to PR tactics, you want to look like a genius because you actually are a PR genius. AMP — WordPress Plugins This plugin adds support for the Accelerated Mobile Pages (AMP) Project, which is an an open source initiative that aims to provide mobile optimized content that can load instantly everywhere. With the plugin active, all posts on your site will have dynamically generated AMP-compatible versions, accessible by appending /amp/ to the end your post URLs. For example, if your post URL is you can access the AMP version at If you do not have pretty permalinks enabled, you can do the same thing by appending ?amp=1, i.e. Note #1: that Pages and archives are not currently supported.

Marigay McKee joins Needle & Thread board Marigay McKee McKee was formerly president of Saks Fifth Avenue and chief merchant at Harrods. She left Saks in 2014 and set up MM Luxe Consulting. This is her first fashion investment. Experian: Instagram, Pinterest and other niche social networks see massive gains Experian, the global information services company has released a study that shows that social networks other than Facebook and Twitter are seeing a healthy boost to their global market share. It’s probably not so surprising that the report shows Instagram and Pinterest as global leaders among the niche networks. The study looked at the growth of Pinterest and Instagram between July 2011 and July 2012 in terms of their share.

How to Write the Perfect Subject Line [Infographic] I’m going to go ahead and admit that there’s really no such thing as the perfect subject line—or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. After running subject lines through A/B split tests every month in our own newsletter, we’ve yet to find the secret formula (or even a statistically significant result). Alas, we’re not out to mislead you but rather guide you toward perfection.

The Ultimate Guide to Creating a Positive Brand Image for Online Reputation Management Online reputation management is something that most people and businesses only think of when they need it. And when they need it is when disaster has struck – a negative review about their business, a negative blog post about their products, or a negative record about themselves surfaces online. The thing to keep in mind is that online reputation management is one of those things that works better if you implement it before you actually need it. The following are ways to build a positive online reputation before you need it or start building positive online properties to outrank negative news and reviews. Own Your Own Website

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. App Users

Needle & Thread bridal collection - creative director Hannah Coffin interview Since launching in 2013, the ultra-covetable British label Needle & Thread has become known for devilishly intricate embellishment in buy-me-now silhouettes. So when we heard they were launching a bridal collection our wed-radar went into overdrive. We caught up with Creative Director Hannah Coffin to find out what makes the brand tick, her inspiration behind the latest collection and plans for 2016.

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