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Mobile marketing statistics 2014

Mobile marketing statistics 2014
"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: Q1. Time spent using mobile mediaQ2. Percentage of consumers using mobile devicesQ3. How many website visits are on mobile vs desktop devices? The United States and United Kingdom are the main countries covered for which there are many reports. Well, we're now past the mobile Tipping Point shown in the chart below as this 2017 mobile usage report from comScore shows, based on percent of mobile minutes spent online. So it's no longer a case of asking whether mobile marketing important, we know it is! Download our Free Digital Strategy Guide. Q1. Q2. Q3. Q4. Q5. Q6.

Mcommerce Faces Strong Headwinds in France Mcommerce—the subject of much enthusiasm and speculation in the UK and the US—is not taking off so quickly in other European markets, according to June 2013 research by—owner of the discount aggregator—and Ipsos Public Affairs. The “Shoppers Trend Report” indicated that while one in 10 consumers in Great Britain had made a purchase using a mobile device, take-up was substantially lower in Germany (6%), Italy (4%) and the Netherlands (4%)—and a truly minimal 2% in France. By contrast, China and India registered at least 15% of web users buying via mobile devices. However, these two emerging markets are particularly disposed to mobile web engagement of all kinds. France appeared the most underdeveloped market by several measures. According to the survey, 70% of web users in France said they had not used a mobile phone to perform any of the six mobile shopping activities investigated by RetailMeNot, or did not have a mobile phone at all.

Current Trends And Future Prospects Of The Mobile App Market The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. Hybrid monetization models, such as in-app ads and in-app purchases, are quickly gaining popularity in the business world. In this article, we’ll shed some light on the following questions: On average, how much revenue does a mobile app generate? I’ll try to present comprehensive answers, backed by statistical reports and expert opinion. Further Reading on SmashingMag: The Mobile App Market Still Has A Lot Of Room To Grow App Annie reports that in 2015, the mobile app industry generated a whopping $41.1 billion in gross annual revenue and that this figure will rise to $50.9 billion. Consumers are evolving more rapidly than businesses. As for app popularity, aggregator apps are likely to move to the forefront. Rich And Poor Platforms Direct Sales

Mobile Apps Changing the Commercial Real Estate Industry Forever | Realcomm Advisory Mobile Apps Changing the Commercial Real Estate Industry Forever Author: Realcomm Staff The age of Smart phones and other mobile devices has descended upon us quickly - so quickly that it might best be likened to a revolution rather than simple progress. There seemed to be very little time between getting paged to having email on your phone, to then having a miniature computer in your hands more powerful than the one on your desk. Today, seeing a new phone without email and internet might feel a bit like looking at a VHS player or floppy drive. While mobile products for the commercial real estate industry might have been slow getting to the app shelves, there are several available now offering powerful capabilities on the go. Angus Mobility™ Platform Angus Systems has been a leader in mobile work order management solutions since the inception of their Angus for BlackBerry® application in 2000. Save H2O Find out your water usage on your iPhone! View IBcon 2012 Program Details

26% des Américains possèdent un ordinateur portable, un smartphone et une tablette Le taux de pénétration de la tablette a augmenté de 177% en un an, selon l'étude Digital Omnivores de Deloitte. Le cabinet de conseil Deloitte publie la 7ème édition de son étude "State of the Media Democracy" sur les tendances médias, technologies et telecoms aux Etats-Unis. Elle décrit la transition que vivent les consommateurs actuellement dans leur engagement avec les contenus, les supports et les autres consommateurs (où, quand et comment). 26% des Américains possèdent un ordinateur portable, un smartphone et une tablette. Deloitte les appelle les "Digital Omnivores". Dans les 12 prochains mois, 28% des Américains ont l'intention de louer des contenus (films ou TV) et 12% ont l'intention d'en acheter. Plus de 80% des Américains font autre chose en regardant la TV. 93% considèrent que l'accès Internet est l'un des 3 abonnements les plus importants de leur foyer. En savoir plus sur

Mobile App Development Facts & Stats The mobile application development market is witnessing an unprecedented growth. A big percentage of this growth has to be attributed to the increasing popularity of the cross platform app market, which is estimated to reach USD $7.5 Billion by 2018. More than 80% users believe that Cross platform apps are faster to develop and are a cost-effective approach to tap into the mobile app market. The infographic below gives an overall idea about some more important cross platform statistics like: cross platform tools market size forecast, number of users across the geographies, major benefits & selection criteria, most popular platforms for cross platform apps, stats about future plans for developing cross platform apps and some of the most popular cross platform tools. Cross platform tools are a boon for businesses and developers alike. Want this Infographic for your blog or website? Here’s how: copy the below given code and paste the same into your website.

The Impending Opportunity In Real Estate Technology | TechCrunch Josh Guttman is a partner at SBNY, formerly Softbank Capital. Things are starting to simmer in real estate technology. The first phase of technology development in the category, which was primarily focused around listing services for the residential side of the market, has paved the way for industry leaders to broadly reconsider how technology can make their lives better. For those of us in the technology world with some background in real estate, the opportunity may seem obvious. Market Primer The word “trillions” gets thrown around a lot when people refer to real estate as an asset class. To get specific, residential housing is the single largest “tangible” U.S. real estate asset, worth roughly $23 trillion, and commercial real estate accounts for another $15 trillion. Real estate lending is by far the largest lending category, belittling credit card debt by orders of magnitude. Residential Versus Commercial NYC: Epicenter of Commercial Real Estate (and Real Estate Tech) Global Scale

[Infographie] Le boom du m-commerce en chiffres ! Toutes les études se rejoignent pour dire que les smartphones représentent le nouvel eldorado du e-commerce. L’infographie suivante, réalisée par Monetate, propose donc de revenir sur les principaux chiffres d’un marché en pleine expansion et tiré par la démocratisation accrue des smartphones. Basée sur les données de ComScore, d’Emarketer et du cabinet IDC, l’infographie s’attache également à dresser un panorama de la bataille qui oppose Apple et Google sur ce secteur. Afin d’illustrer cet affrontement, Monetate rappelle quelques informations clefs du marché. En revanche, l’audience des sites marchands issue des iPhones a augmenté de 117%, contre 85% pour les smartphones Android. L’infographie recense ensuite les activités de shopping les plus fréquentes sur smartphone : Enfin, parmi les strategies mobiles les plus couramment déployées on retrouve :

How Are Realtors Using Mobile Technology? The immense growth in the use of mobile technology, specifically consumer-facing real estate technology, means change for Realtors when it comes to communication, research and reporting for mobile-first clients. A recent data report by analytics firm Flurry revealed that the average U.S. smartphone user spends five hours per day on a mobile device, a 20 percent increase compared with 4Q 2015. Of that time, 92 percent (about 4.6 hours) is spent inside an app. How important is mobile technology for Realtors? To measure how Realtors are adapting to recent changes in the real estate technology landscape, the team at Realtors Property Resource (RPR) surveyed nearly 200 Realtors about the way they use mobile devices to get the job done. Results showed that more than 98 percent of Realtors believe a mobile device is “moderately important,” “important” or “very important” in their day-to-day work. How apps have changed the game Most (and least) popular mobile activities

Mobile Statistics, Stats & Facts 2011 | Digital Buzz Blog Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011. The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. Be Sociable, Share!

Les attentes des mobinautes et usages des smartphones et tablettes Les nouveaux terminaux mobiles embarquent de multiples options matérielles et logicielles qui offrent de nombreuses possibilités d’usages pour les utilisateurs, ainsi que de nombreuses attentes. Il parait important de les analyser pour mieux comprendre leurs profils et leurs comportements. Cette analyse est un atout majeur pour bien déterminer un plan d’action marketing mieux ciblé et par conséquent moins couteux et plus performant. Nous verrons donc dans un premier temps quelles sont les attentes des mobinautes et les usages de L’Internet mobile. 1. a. Selon l’étude, intitulée « What Users Want from Mobile », réalisée par Compuware Corporation, le leader de la performance IT, les attentes des mobinautes ne sont pas satisfaites. En France, seulement 14,3% des personnes interrogées sont prêtes à attendre plus de 5 secondes pour le chargement d’un site internet sur mobile. (Sources : Etude ‘Reducing Customer Struggle’ par Econsultancy – Juin 2011) b.Les usages de l’Internet mobile 2. 3.