Handy: A Social Media Image Size Guide for LinkedIn, Google+, Pinterest and More [Infographic] Top 25 tips from the Getaway Travel Blog Conference | Getaway Travel Blog. If you’ve been keeping an eye on Facebook and Twitter, you’ll know that the second Getaway Travel Blog Conference (or #GTBC as we’ve come to know it), sponsored by Cape Town Tourism, was quite the success. The speakers had so many fascinating and inspirational things to say that most of the 160 delegates went home with renewed spark to improve their own blogs, or to start brand new ones. Seeing as it’s difficult to sum up an entire day’s worth of talks, I put together a list of top 25 tips gained from the incredible line-up of local and international speakers.
For more on the 2012 Getaway Travel Blog Conference click here. About finding your niche and getting personal 1. 2. 3. 4. 5. 6. About imagery 7. 8. 9. 10. About social media 11. 12. 13. 14. 15. About writing great content 16. 17. 18. About the technical and being professional 19. 20. 21. 22.
About not being afraid (of working hard) 23. 24. 25. Here’s what other people learned at the 2012 Getaway Travel Blog Conference: Bizcommunity Flow. Why Automating Social Media Marketing Could Hurt Facebook. Jeremiah Owyang is an industry analyst on customer strategy and partner at Altimeter Group. As author of the blog Web Strategy, he focuses on how corporations connect with their customers using web technologies. What if there was a way to determine the best time to share your tweets, Facebook updates, and response-worthy content?
And what if you could automate the entire process? That's the thinking behind a new wave of companies that claim to have social media communication down to a science. Recently, I analyzed nearly a dozen vendors in this burgeoning field, which I call the "social performance" category. Although the business is young, there are a lot of players out there already. For any marketer looking to get a handle on their social media marketing, these companies have a solid selling proposition. Alternative social networks could emerge. There is, of course, one possible downside to the spread of social media automation. Image courtesy of iStockphoto, MaxUser. 6 Ways to Acquire New Customers via Social Media. We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers?
Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox.
Whether you're a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web. "I'm a big believer in creating and sharing meaningful content," says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. But what does it all entail? 1. The key is to be proactive. 2. 3. 4. 5. 6. 12 Top Community Managers Share Their Tips for Better Engagement. Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of "Likes", comments and retweets don't mean anything. Instead, they point to a fans' level of investment, loyalty and engagement to determine whether social media is "paying off.
" A community manager — or social media manager or brand manager, etc. — is responsible for growing this community, providing interesting content and increasing engagement, which should ultimately lead to increased revenue. Mashable gathered tips from top community managers to help you boost activity on your social platforms — they're grouped into various engagement-inducing "actions" below. Calling for Offline Activity "Connect to something physical: As a business with brick-and-mortar locations, our engagement in social media is only as powerful as its ability to also create engagement in our stores.
"Don't make delighting your community members a one-time incident. Letting Them Know You Care Responding to Feedback. 10 Ways to Optimize Your Ecommerce Site for Google Search. Ecommerce websites have several inherent qualities — shallow copy, duplicate content and a large product catalog — that make it challenging to achieve a high Google ranking. But there are some best practices you can employ, in addition to traditional SEO techniques, to help your ecommerce site gain traction on Google. It's relatively simple: The more that you pay attention to the pitfalls of search, the more you can benefit from search. While there's no "magic cure" for poor search results — the true science behind Google algorithms is a mystery — paying attention to the little things can ensure that you're safeguarding against ecommerce search issues.
Here are 10 ways that you can shape up your site for optimum search attention. Do you have a successful strategy to rise through the rankings in Google? 1. Thanks to Panda, the latest update to the Google algorithm, content does not only have to be unique, but it also must have a level of quality. 2. 3. 4. 5. 6. 7. 8. 9. 10. Bonus!
Target markets & trends. Avoid These 7 Social Media Fiascos | BNET. Last Updated Jul 7, 2011 9:27 AM EDT The list of scandals, embarrassments, missteps, and P.R. fiascos tied to social media seems to grow every day. Everyone knows the stories of disgruntled customers whose online complaints go viral, attracting millions of sympathetic viewers. Or the employees who get companies into trouble with an ill-advised post on the company's social media accounts.
Even a carefully planned ad campaign can stir up a storm of protest in the social media world. What is a business to do? While it is tempting to stick one's head into the pre-digital sand, the fact is that organizations today face little choice but to engage with a network of customers that is empowered, vocal, and ready to share their own opinions in social media. Following are 7 lessons that will reduce the risk of social media failures for your own brand: 1. 2. 3. 4. 5. 6. 7. No Heads in the Sand In an age of social media, brands no longer live in a 24 hour news cycle. Related: Socialnomics: World of Mouth for Social Good. iTools - use the best tools.
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