Images 3. Images 2. Image 1. Note 1 Research. Ideologically motivated activism: How activist groups influence corporate social change activities. Networks and Netwars: The Future of Terror, Crime, and Militancy - John Arquilla, David Ronfeldt. Transnational Protest and Global Activism. Twitter, Facebook, and social activism. At four-thirty in the afternoon on Monday, February 1, 1960, four college students sat down at the lunch counter at the Woolworth’s in downtown Greensboro, North Carolina. They were freshmen at North Carolina A. & T., a black college a mile or so away. “I’d like a cup of coffee, please,” one of the four, Ezell Blair, said to the waitress. “We don’t serve Negroes here,” she replied.
The Woolworth’s lunch counter was a long L-shaped bar that could seat sixty-six people, with a standup snack bar at one end. The seats were for whites. The snack bar was for blacks. By next morning, the protest had grown to twenty-seven men and four women, most from the same dormitory as the original four. By the following Monday, sit-ins had spread to Winston-Salem, twenty-five miles away, and Durham, fifty miles away. The world, we are told, is in the midst of a revolution.
These are strong, and puzzling, claims. Some of this grandiosity is to be expected. What makes people capable of this kind of activism? Tweets and the Streets | Social Media and Contemporary Activism. Democratic media activism through the lens of social movement theory.