How to Turn Your Employees into Social Media Ambassadors. Pin It! Within the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within certain companies and how they deal with successes and failures. This is why treating employees as a part of your team of ambassadors is so powerful. When the public sees that the employee would personally recommend their company’s service or product to their direct network; they surely have confidence in the quality and stand by the brand. Apart from the social media manager or marketing team making use of social media platforms to market their brand, alternative individuals working at the company might act as ambassadors on their social media channels.
Let’s take a look at some of the ways you could get your employees to become brand ambassadors for your company: Create Social Brand Value In order to get your employees to become a brand ambassador online is to create a social brand value. 10 Winners and Losers of Social Media Marketing. Social media marketing is not always executed well. Watching how some brands communicate can make you cringe. But the effective use of social media marketing can go a long way to increasing brand awareness and promote a business or campaign. Whether through Facebook, Twitter, Instagram or any of the other sites and apps, social media has the potential to reach a staggeringly large audience. Social media has helped to bridge a communication gap between big brands and customers, allowing the two parties to interact. Here we look at the good, the bad and the ugly of social media accounts. 1.
Irish bookmaker, Paddy Power has become well-known for its online presence, with some of its social media posts causing quite a stir. The company regularly taps into the biggest sporting events to gain public interest, however they sometimes stray into the controversial, tweeting campaigns related to the Oscar Pistorius murder trial and deforestation of the Amazon rainforest. Image source 2. Image source. Taylor & Francis Libsite - Use of social media by the library. Skip to navigation Social media has the potential to facilitate much closer relationships between libraries and their patrons, wherever they are based, and however they choose to access library services and resources. This white paper has been researched and compiled by Taylor & Francis to provide an overview of current practices relating to the use by libraries of social media, from a world-wide perspective, against which individual institutions can benchmark their own activities and be inspired to try new approaches.
Read the Taylor & Francis white paper on social media use in libraries Learn more about the key findings from the white paper: Watch the presentations from the UK launch event | Read the transcript Visualisation of key findings from the white paper on social media use in the library: Discover Best Practice: listen to our webinar on social media in the library Do you want to get more out of your library’s social media accounts? Listen to the webinar | Read the transcript. Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags. When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007. Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses! But identifying the right hashtag is complex when it comes to social engagement and monitoring.
Facebook was a slow adopter It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences: The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. “#Me on my #bicycle in #CP, New Delhi” 1. 2. 3. 4. 5. 29 Social Media Rules You May Not Know Of. How did you end up learning the unwritten rules for social media etiquette? For me, it was a lot of watching and waiting, a bit of experimenting, and tons of trial and error. When I first started out on social media, I had just the most basic rules and intuitions.
Even now, I feel like I learn a new quirk or quibble on a near-daily basis. It’s hard to know which rules exist, which ones are real, and which ones are okay to break or follow. I’d love to help shed some light here so that you can go forth and share confidently. The 29 most common social media rules After digging into a bunch of research from thought leaders and influencers, I found there seemed to be a set of social media rules that most could agree on. (Thanks to HubSpot, TollFreeForwarding and Gryffin, Rebekah Radice  , Chris Brogan, and Outbound Engine for their great resources and inspiration on these social media rules.) For all social networks 1. 2. 3. 4. 5. For Twitter 6. 7. 8. 9. 10. For Facebook 11. 12. 13. 14. 15.
16 Ways to Use Social Media to Promote Your Event. Does your business conduct events? Are you wondering how to use social media to promote those events? Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event. In this article I’ll show you 16 creative ways to increase awareness, engagement and sales for your event. Discover 16 ways to promote an event. Listen to this article: Listen now: Play in new window | Download | Embed Subscribe: iTunes | Android | #1: Use Facebook Ads to Remarket to Prospects Facebook custom audiences allow you to show ads to people who have already visited your website.
Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. If your event features well-known experts, include their likeness on your advertising assets. Pro Tip: When you advertise to prior website visitors, be sure to EXCLUDE Facebook users who have already purchased a ticket. . #2: Create a Highlight Reel From Prior Events Other tips: The Complete Social Media Post Checklist. Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable! —social media update. To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist.
The 12-Step Social Media Checklist Is the message educational or entertaining? Exclusive Bonus: Download a free PDF of the Social Media Checklist! 12 questions to ask before hitting send The foundations for this checklist come from a lot of the learnings we’ve had with sharing and scheduling to the Buffer social media channels. I loved this quote from Gerry: 1. Is your content interesting enough that users pass it on and post about it?
2. 3. 4. 5. 10 Tactics for Launching a Product Using Social Media. I’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. The Internet has changed the launch process—now companies seed products with influencers, leak information to reporters, bloggers, and consumers, live-stream launch events globally, and reward brand advocates with exclusives. The insatiable 24/7 news cycle and the dominance of social media makes launching a new product far easier in some ways—and more difficult in others. The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging.
When it comes to choosing media to support a new product launch, consider the target market. 1. 2. 3. 4. 5. 6. Keeping It Professionally Real on Social Media. As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both. Keeping it professional on social media doesn’t mean you have to compromise who you are and what you like.
Below I included a few of the core tips I’ve learned over the past few years – both personally and via the very public mistakes we see in the headlines. Bear with me as I proceed to sound like your social media mom. Assume everyone can see everything. The delete button is a lie. Recommended for YouWebcast: Growth at a Scale Up: How to Grow When You're No Longer a Startup Be an expert on your privacy options. That said, I would caution about being too closed off. Don’t be afraid to show personality. Be searchable. Get involved. Disclose or pay. What other tips do you have? Author: Amanda Grinavich. 30 Tips to Improve Your Social Media Marketing.