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Keeping track of receipts and purchases might not be the sexiest concept for a startup but there’s no denying that it’s appealing for other reasons: Practical, effective and time-saving are words that spring to mind when looking at Berlin-based startup Itembase . These traits are arguably ones that will get the team of three cofounders further than their flashier counterparts. Itembase wants to be users “online inventory for everything”, giving consumers the ability to organise their online purchase plus providing post-purchase support. And so far it’s working: Itembase has lured close to 100,000 users to the service since launching last August.
Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions. In this blog post, I'm going to take a different spin on this conversion topic... I surveyed 54 companies and asked each of them one question: "What is the one thing that you did that had the strongest positive impact on conversions?" 54 companies below share with us what has worked for them.
As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work. Below I’ve analyzed a few recent research studies that dive into pricing of products and services in the hope that you might better understand how to price your own goods. 1. Comparative Pricing: Not Always Optimal
As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them to buy your product?
Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.
Despite our do-gooder mission, you won't catch the lingering scent of patchouli in the hallway. Causes is a tech company that is focused on providing smart solutions to tough problems. Walk into our office and you'll quickly know if Causes is the right place for you.
Cuando empezamos una startup una de las primeras cosas que nos preguntamos es cómo le vamos a hacer para administrar la empresa y qué herramientas vamos a usar para esto, sin dejar de pensar que tenemos poco dinero y queremos ahorrar en todo lo que se pueda. En este post les comparto 10 aplicaciones que se han vuelto imprescindibles para la mayoría de los emprendedores y la mejor parte es que son gratuitas. Administra tu empresa con Google Apps. Para mi Google Apps es la herramienta por excelencia para starups, te permite tener tus correos con tu dominio pero bajo la infraestructura de GMAIL con una capacidad de más de 7GB por cuenta.