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Internet. Linux. Programming. Houston. Museum. Library. Contacts. Mobile. News. SQL. Conjugate verb English, Conjugator, Conjugation tables. Welcome to the 419 Eater. Project Management Institute. Merriam-Webster Online. PsyBlog: Why We do Dumb or Irrational Things: 10 Brilliant Social Psychology Studies. Ten of the most influential social psychology experiments.

PsyBlog: Why We do Dumb or Irrational Things: 10 Brilliant Social Psychology Studies

“I have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things?” –Philip Zimbardo Like eminent social psychologist Professor Philip Zimbardo (author of The Lucifer Effect: Understanding How Good People Turn Evil), I’m also obsessed with why we do dumb or irrational things. The 12 Kinds of Ads. In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads.

So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns. After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or "master formats," in his words. Real Academia Española. View topic - HOWTO: Create your custom firmware image. Grokking the GIMP - Learning Advanced Image Editing Techniques. Weight Loss Community. - The Official Site of FIFA World Cup.

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