Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity. Social Media Marketing From A to Z. As 2013 approaches, you may be developing your year-end to-do list.
If you are like a lot of small-business owners, one of the items near the top of that list is something about finally taking the time to figure out social media marketing. Maybe you set up a blog, but you haven’t been up updating it. Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can’t remember the last time you updated your Facebook page. Well, now’s the time. When Social Media Marketing Doesn't Work for You. John Edgar Lacher owns the J.Edgar Investigation Agency and is an avid reader of this blog.
Recently, he left the following comment on one of my posts, “Using Social Media to Test Your Idea Before You Try to Sell It.” The social media thing such as Twitter, Facebook, Google, and others have done nothing for me. Personally, I think it is all just another money trap.