Journal of Business Research - The role of brand logos in firm performance. Volume 66, Issue 2, February 2013, Pages 180–187 Thought leadership in brand management II Edited By Bill Merrilees, Elaine Wallace, Isabel Buil, Leslie de Chernatony and Duncan Guest Abstract This research demonstrates that the positive effects of brand logos on customer brand commitment and firm performance derive not from enabling brand identification, as is currently understood, but primarily from facilitating customer self-identity/expressiveness, representing a brand's functional benefits, and offering aesthetic appeal.
Keywords Brand logos; Brand management; Aesthetics; Commitment; Brand extensions; Firm performance Copyright © 2012 Elsevier Inc. Designing Brand Identity: An Essential Guide for the Whole Branding Team - Alina Wheeler. Emerald | Corporate identity, image and reputation management: a further analysis. Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model. Contact Us | Visible Logic. ▶ ? - Broadcast. Www.sas.com/resources/whitepaper/wp_23348.pdf. Social Media: What Most Companies Don't Know. United Breaks Guitars - CNN Situation Room - Wolf Blitzer.
Social Networking Risks for Corporations. By Carl Timm The rapid explosion of social networking is starting to affect corporations. Believe it or not, employee use of social networking sites while at work isn’t the only reason corporations are running into problems; corporations themselves have started using social networking sites for a multitude of reasons, such as marketing, employee communications, and emergency response services, just to name a few. The reliance on social networking use has introduced some serious vulnerability issues for these corporations. Below is a list of some of the vulnerabilities corporations are now facing: Identity Theft Data Leakage Legal Cyber Bullying Discrimination Reputation Damage Internet Threats Attackers love using social networking sites to steal people’s identities. Data leakage introduces a serious risk for companies.
Legal ramifications are an often overlooked risk that corporations face when employees post to their social networking sites while at work. How to Change the Reputation of Your Business. A business’s reputation often dictates its sales. A bad reputation leads to a lack of willingness on the part of the consumer to purchase a product or service from the business. You don’t need to trash your business and start a new one to rebuild your reputation; confronting the problem that has led to your company’s poor reputation will result in people returning to your business. As long as you’re prepared to make changes to the way your business operates, a positive reputation will follow. Step 1 Determine the cause of your business’s poor reputation. Step 2 Announce any changes that you’ve made.
Related Reading: 10-Step Process of Business Change Step 3 Focus on the customer. Step 4 Volunteer in the community. Step 5 Ask customers for their opinion about your business. Step 6 Train your staff. About the Author Located in Pittsburgh, Chris Miksen has been writing instructional articles on a wide range of topics for online publications since 2007. Have Feedback? Reputation Management Training Webinar. Managing corporate reputation online: The coming of social media. Brandlogic_IntegratedReporting.pdf. The Change Game: Engaging Exercises to Teach Change. J. DeLayne Stroud February 26, 2010 Successful initial implementation and ongoing maintenance of process improvements requires overcoming the resistance to change. Green Belts are change agents who need to recognize, understand and interpret resistance to change and develop skills to manage it effectively.
Managing change resistance is often covered in training, yet a primary learning issue facing most organizations is the lack of engagement and motivation in lecture-based training. By using simulations, exercises or games, practitioners can enliven their learning environments and improve knowledge retention, skills and applications. Games are a great way to illustrate teaching concepts for several reasons. The following exercises and games were designed to increase participant understanding of the emotional barriers that are part of resistance and how to deal with them. Change Game 1: Cross Your Arms Duration: 5 minutes Number of participants: unlimited Materials required: none. How to Change the Reputation of Your Business.
A business’s reputation often dictates its sales. A bad reputation leads to a lack of willingness on the part of the consumer to purchase a product or service from the business. You don’t need to trash your business and start a new one to rebuild your reputation; confronting the problem that has led to your company’s poor reputation will result in people returning to your business.
As long as you’re prepared to make changes to the way your business operates, a positive reputation will follow. Step 1 Determine the cause of your business’s poor reputation. Before you can fix a problem, you need to know the cause of the problem. Step 2 Announce any changes that you’ve made. Related Reading: 10-Step Process of Business Change Step 3 Focus on the customer. Step 4 Volunteer in the community. Step 5 Ask customers for their opinion about your business. Step 6 Train your staff. About the Author Have Feedback? Thank you for providing feedback to our Editorial staff on this article. Inside The Mysterious World Of Online Reputation Management. In the Whack-a-Mole game of online reputation management, it’s not so much about completely erasing all the bad things that are being said about you on the Internet: it’s about replacing the stuff you don’t want people to see with things that you do want them to notice. The Internet has a memory, and anything of note that happens to anyone is bound to find its way onto sites where everyone can see who you are and what you’ve been doing with yourself.
All of it: the good, the bad and especially the really ugly. It could be incidents that at the time, seemed funny or cool, but upon later examination turn out to a source of embarrassment. It could be the indiscretion at that beach party back in ‘05, or something more serious, like a minor drug possession charge when you were a kid. Or maybe your online persona is out of date - not reflecting a mid-life career change, for example. The Reputation Management Process How much better?
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