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Radian6
Radian6 enables organizations to become Socially Engaged Enterprises, with the power to understand and gain insights about social media through metrics, measurement, sentiment and analytics reporting.
Cymfony
"Brands that shy away from new media will become extinct and those that fail to quantify the impact of their social marketing initiatives will lose contact with their customers."
More than three billion blogs, forums, portals, review sites, micro-blogs, news groups with over 900,000 new entries in 24 hours – trend on the rise – are an infinite pool of original resources for every PR specialist, market and opinion researcher. At the same time, the sheer mass of information presents a problem.