Allier la réalité augmentée au m-commerce. Depuis la montée en puissance des smartphones, nombreuses sont les marques et les enseignes à venir sur ce nouveau canal. Les smartphones (grâce notamment à l’iPhone) nous ont permis d’intégrer avec facilité dans notre quotidien les « apps » (applications que l’on télécharge sur le store de son constructeur mobile). Le but des enseignes à présent, est de proposer ce genre de nouveau moyen de communication, et de concevoir des applications ayant une interface à la fois simple et riche. En effet en vue de la taille réduite de nos écrans il est évident que le design doit être à la fois minimaliste mais surtout esthétique afin de séduire.
Objectif : permettre au mobinaute une compréhension optimale, une facilité d’utilisation, et cela dès sa première prise en main. 5 utilisations de la réalité augmentée qui peuvent améliorer nos vies. Exemples d'applications. Experience reviews on the go. We made a presentation at Paris Tech Talks to give an overview of Moodstocks' approach for Mobile Image Recognition including a technical focus on the core library of our SDK.
Cédric Deltheil• • With the release of the Moodstocks SDK v4.0.0, we introduced a new way to easily handle databases of more than 10.000 images. Here are some insights into the choices that were made to offer the best user experience for such cases. Maxime Brénon• • We have just released a new version (v1.2) of our desktop image uploader for Windows and Mac. In a new release of the Moodstocks SDK, we add a new image recognition mode that boosts the scale-invariance of the scanner, thus allowing users to scan smaller or farther images. A new revision of the Moodstocks SDK introduces a new image recognition mode which ensures that images sharing common parts are not matched until enough discriminant visual elements are found, thus avoiding incorrect image matching results based on logos, labels, etc. Blog - Moodstocks. Tracking Augmented Reality. Jeux. ARhrrrr - An augmented reality shooter.
Zombies03. Junaio - Mobile AR. Publicité > Blippar. Chasse au trésor en réalité augmentée sur iPhone et Facebook. The Witness - The first movie in the outernet. Jeux > DroidShooting. DroidShooting is AR augmented reality applied a new type of shooter ever!
Target is not necessarily just in front. Shoot for your device to a target approaching from all directions! The game system is fully linked to the real world, Kind of experience you will never previously experienced. Information > Jeux - Films. V-commerce > HPSD. Dentsu iButterfly Experiments AR and Location Based Coupon Service. Dentsu Inc., Japan’s largest advertising agency, announced that they started experimental coupon platform iButterfly with free iPhone application.
The application “iButterfly – Coupon Entertainment” can be downloaded for free until the end of March 2010 (requires iPhone 3GS). On the mobile application, user can look through the iPhone app to the town and find butterfly flying around. By shaking iPhone like using butterfly net, user catches the virtual butterfly carries coupons and contents related to the location. During the experimental period, three companies or shop group provide the butterflies. iButterfly-iPhone-screenshot.png (Image PNG, 649x239 pixels) Buy-AR the first virtual commerce plateform using Augmented Reality. “Atol les opticiens” Face Tracking Augmented Reality App now promoted on TV ! Posted on January 20, 2011 by Total Immersion Have a look at this great TV spot broadcasted on national french channels to promote our Virtual Trying on Glasses App usingFace Tracking Technology.
Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4. The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store. “This is the most fully realized mobile commerce application ever to use augmented reality, and the first AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.
Information> Tagwhat Social Augmented Reality. Fraunhofer introduces “Augmented Reality” for mobile phones - liventura - Brand agency for the digital age & real life. Museum of London Releases Augmented Reality App for Historical Photos. Streetmuseum is a new (and free) augmented reality iPhone app created by the Museum of London that allows you to browse historical photographs in various parts of the city.
The app leads you to various locations around London using either the map or GPS. Once you’re there, click the “3D View” button, and the app will recognize the location and overlay the historical photograph over the live video feed of the real world, giving you a brief glimpse into how the past looked. We’ve seen projects that overlaid historical photos over modern ones, but this is the first time we’ve seen an augmented reality app do it for you in real time. Here are a few more examples: If only this were available in every big city around the world.
Museum of London – Street Museum (via Creative Review) MeilleursAgents.com, la réalité augmentée au service de l'immobilier - Applications iPhone originales. La réalité augmentée se libère de toutes les contraintes. Pratique > Trouve Ma Voiture. eBay. The eBay Classifieds mobile app employs augmented reality technology to display content on a shopper's live camera view display.
EBay sellers who use the online marketplace’s free classifieds service now get another free service to help them sell that couch or motorcycle: augmented reality. Mobile consumers who download the free augmented reality app from junaio for the iPhone or phones using Google Inc.’s Android operating system are now able to see eBay classifieds listings near their location at any given moment. Here’s how it works. A consumer downloads the junaio app, opens it on her smartphone, and types ‘eBay Classifieds’ in the search bar. As she walks down a street, the app will use her smartphone’s camera and GPS technology to determine her location and show her brief listings of items or services available in the area that are listed on eBay classifieds. Classifieds sellers do not need to do anything to be listed in the apps, Thomas says. BMW augmented reality technology. Pratique > Junaio. Informations > Wikitude.
La réalité augmentée et l’art. Dans le cadre de la préparation de l’ Artcamp Dijon #2 , nous vous proposons un inventaire, non exhaustif, de ce qu’apporte ‘ou peu apporter’ la réalité augmentée à l’art.
Peak.AR.