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The Age of Man. Millennial Rules. Are millennials special? What the data tells us. Are millennials different from previous generations or are they just young people with smartphones?

Are millennials special? What the data tells us

Follow @YouGov on twitter and stay up to date with the latest news and results. MailOnline and Metro's nine rules for advertisers to reach millennials. The news publisher has carried out a study, called Millennial Rules, to help advertisers woo young people and avoid irritating them.

MailOnline and Metro's nine rules for advertisers to reach millennials

MailOnline and Metro, which claim their titles reach 82 per cent of millennials aged 18 to 34, found that this younger group of consumers value brands but are also intolerant when advertisers target them with unwanted messages. More than three-fifths of millenials follow at least one brand on social media and 16 per cent have praised a brand or its product online. Facebook is the most popular social media site and is used by 86 per cent of millenials and YouTube is used by 74 per cent. Twitter still has a strong following with 51 per cent using it, Instagram with 41 per cent, and Snapchat with 30 per cent. Families and Households - Office for National Statistics. In 2014 there were 18.6 million families in the UK.

Families and Households - Office for National Statistics

Of these, 12.5 million were married couple families. This is the most common family type in the UKCohabiting couple families grew by 29.7% between 2004 and 2014. This is the fastest growing type of family in the UKIn 2014 there were 2.0 million lone parents with dependent children in the UK. Women accounted for 91% of lone parents with dependent childrenThere were 26.7 million households in the UK in 2014. 28% of these contained only one personHouseholds containing two or more families were the fastest growing household type in the decade to 2014, increasing by 56% to 313,000 householdsBack to table of contents. Inkling Report No. 1 - UK Millennials — This Is Inkling. How To Market WITH Millennials (Not TO Them)

The gender-fluid generation: young people on being male, female or non-binary. Some days Daniela Esquivel Asturias, 21, wakes up feeling feminine and puts on a dress or lipstick.

The gender-fluid generation: young people on being male, female or non-binary

But on others Asturias feels much more masculine and the thought of wearing a skirt induces an overwhelming sense of dysphoria. “I would be equally comfortable with a male or female body. My male personality is more outgoing than my female one. It’s like having both male and female energies and some days a mix of both,” Asturias says. The student from Costa Rica is gender fluid, and doesn’t identify with one gender, instead fluctuating between feeling more male or female. . Generation Y: a guide to a much-maligned demographic. Who are they?

Generation Y: a guide to a much-maligned demographic

Millennials are currently aged 20-35, or born between 1980 and the end of 1994 (with some more generous definitions taking in those born up to 2000). Millennial men have gone soft – but it's not our fault. How brands can build and sustain relationships with 18- to 24-year-olds. Young people aged 18-24 are key to numerous markets, from mobile, fashion and technology to alcohol, snack foods and entertainment.

How brands can build and sustain relationships with 18- to 24-year-olds

This audience spends money and in the case of students, who account for around half the UK youth population, they contribute an estimated £20 billion to the UK economy every year. However, there is a perception that this age group is hard to reach and even more challenging to engage. It’s true that young people are usually clear on what they want and have fully-formed perceptions about different products, services and brands. However, our research here at The Beans Group shows that with relevant messages and via platforms that they actually use, 18- to 24-year-olds can be a highly engaged audience for brands.

What you need to know about marketing to Millennials. 15.06.2015 | What you need to know about marketing to Millennials Do you want to reach the most influential generation in the UK?

What you need to know about marketing to Millennials

Influential’s Marketing and Insight Director Karen Swan takes a look at ways to target this often misunderstood demographic. With approximately 14 million in their ranks, Millennials (or Generation Y) are quite unlike previous generations. Born anywhere between the early 1980s and the early 2000s, they’ve grown up in a digital world, constantly connected to friends and family. They prize transparency and authenticity, but when it comes to brand loyalty, don’t count on it. Millennials and diversity: the cases of politics, music and religion. 03 September 2015 Posted by: Hannah Cunningham, Politics Student at the University of Manchester Categories: AGE, ASIAN, BAME, BLACK, GENDER, MILLENNIALS, MINORITY, MUSIC, POLITICS, RACE, RELIGION The vast majority of Millennials in the UK and the USA value equality of opportunity for people of all ages, genders, sexual orientations and races (86% in both territories).

Millennials and diversity: the cases of politics, music and religion

Despite this,representation of some of those categories is low in political, music and religious establishments. UK Youth Trends Report 2016: Top 3 Insights. Millennial Facts. One of the largest generations in western history has moved into its prime spending years (in 2015 the oldest millennials are 35 years old).

Millennial Facts

Millennials’ unique life experiences will reshape the economy; the ways we buy and sell, forcing companies to examine how they do business for decades to come. Being the most talked about generation in history, there is myriad of research conducted on Millennials in the US and the UK. This page will collate the most important Millennial facts in the UK and US. ** Updated 28.04.16 ** 1. Why we shouldn't be encouraging teenage boys to go to the gym. I mention this because, in my experience, there's a lot of this sort of peer-to-peer advice-giving going on in your average gym.

Why we shouldn't be encouraging teenage boys to go to the gym

Putting aside the fact that most of the recommendations being given are absolute hokum gleaned off the internet, there's also a wider social significance, particularly for young men. During the course of my work in schools, I've discovered that the average time for teenage boys to join their first gym is Year 9 (between 13 and 14 years old). When I ask them what it is that draws them to gyms, they most often say they enjoy the "sense of community". How This Generation's Obsession With Selfies Correlates With Mental Disorders. From young ages, our brains are trained to build confidence as we embrace the beauty in our flaws and our individuality.

However, in recent years, Whitney Houston's signature message seems to have gotten lost in translation. Two ongoing media trends are getting linked together as contributors to one another's affluent presence among this generation's culture: selfies and mental disorders. It may sound extreme, but expert psychologists are sharing their studies with the public and the results are concerning. Narcissism, OCD, superficial obsessions, unrealistic expectations, entitlement, insecurity and other underlying traits can be magnified through selfies and can lead to destructive behaviors.

Clinical psychologist Bart Rossi said, 'Masculinity Defines Men, Rather Than the Reverse' - Why the 'Masculinity' Debate Is So Important. Diane Abbott MP spoke earlier this month of a ‘crisis of masculinity’, prompting a sudden flurry of media interviews with men from across the board claiming the opposite. However, many commentators have agreed that men do have issues, that the modern world creates certain pressures that affect their psyche, health, behavior, interpersonal relationships, emotional development, and well-being. GQ Magazine has questioned Diane Abbott’s speech, saying that she is ‘barking up the wrong trouser leg’, while simultaneously acknowledging that ‘men have their problems’.

This analysis and the debate it has prompted is extremely important; the dominant ideal of masculinity is certainly a distinct, prescriptive and harmful stereotype. However, the debate is far wider than simply the needs of men in relation to a ‘crisis in masculinity’. BBC Radio 4 - In Our Time, Masculinity in Literature. Report summary: Women in the Labour Market, Two Decades of Change and Continuity. Economic activity Over the 20 years from the 1970s the proportion of adult women who were economically active rose, while that for men declined (Figure 1). These trends were expected to continue into the next century and by 2006 the economic activity rate for women was projected to have reached 75 per cent. Figure 1: Economic activity rates by gender: Great Britain 1971–2006 (per cent of working age in the civilian labour force — data beyond 1994 projected)

Men and Masculinity - Social Construction. Hegemonic masculinity. How to be a man? GQ show you what a real man looks like. A real man does not eat ready meals. A real man knows how to mix the perfect Negroni. Masculinity and misogyny 2016. The Meaning of Manhood: Protect. Men Reveal Insecurities in Their Masculinity That We've Been Taught to Ignore. Men and Masculinity - Gay Liberation And Queer Theory - Gender, Straight, Oppression, and Social. The most effective political mobilization among men around gender and sexual politics was the gay liberation movement that took shape around 1968–1970 in the United States and eventually became worldwide.

Gay men mobilizing for civil rights, personal safety, and cultural space have acted on the basis of a long experience of oppression by heterosexual men. The term homophobia was coined around 1970 to describe this experience. A central insight of gay liberation is the depth and pervasiveness of homophobia, closely connected with dominant forms of masculinity.

Straight men's homophobia involves real social practices, ranging from job discrimination to media vilification to imprisonment, and sometimes to murder. These practices draw social boundaries, defining approved masculinity by its difference from the rejected. Born Risky: Grayson Perry - On Demand - All 4. Research methods. Uses and limitations of questionnaires, ... Hipster Masculinity - Masculine Style. UK Youth Trends Report 2016: Top 3 Insights. Male insecurities and uncertainties - an essay by Jake Gordon. 'Gay cake' appeal ruling 'surprisingly straightforward' Image copyright Press Eye. The Gay Liberation Front's social revolution. Women during World War 2 (WW2) Report summary: Women in the Labour Market, Two Decades of Change and Continuity. Problem loading page. Why Patriarchy Is The Greatest Social System Ever Created.

The 5 Most Common Insecurities In Men (And How To Overcome Them) STEP UP: 5 Questions About Masculinity. Men Have Body Image Issues, Too. People think body image is only about girls and women. Gender roles. Periodically since the mid-1980s, British Social Attitudes surveys have included attitudinal questions asking about the roles of men and women within the family, in particular around providing an income from work versus playing a caring role in the home. Tracking responses to these questions over the past three decades, we report on whether, in line with women's increased participation in the labour market, there have also been changes in what the public believes men's and women's roles should be.

Alangreig. What Does It Mean To Be A Man? Defining A Modern Masculinity. The Selling Of Masculinity. This Is What Masculinity Really Means To Men. The metrosexual is dead. Long live the 'spornosexual' Unexpected Social Pressures in Males. Cleverprime: Me and my friend Rafael recently... BBC World Service - The Liberated Male - Episode guide. Diane Abbott on masculinity and role of men in society. Alangreig. 6 men completely redefine masculinity and men's beauty. Constructing Masculinity - Maurice Berger, Carrie Mae Weems. 9781136204081 sample 495191. How Our Perception of Masculinity is Changing. SHISEIDO "High School Girl?" 7 Talented Male Makeup Artists to Follow on Insta RN. Only 2% of young men feel completely masculine (compared to 56% of over 65s) Minimal Masculinity. Birmingham City University - Sign In. Harry and Peter Brant Discuss Their Unisex M.A.C. Cosmetics Line.

These Direct-to-Consumer Brands Are Disrupting the Beauty Industry. 10 Stats That Will Make You Rethink Marketing to Millennials. Beauty Brands on Social Media - Statistics & Facts. The male grooming market. Hair and Beauty in 2015: The Rise of Male Grooming. Male Grooming Statistics: 57% Use Six Products or More. Men's grooming is now a multi-billion pound worldwide industry. Hairy times for men’s facial skincare: sales of UK men’s facial skincare grow just 1% in 2015. The Men's Grooming Industry Is Booming, Estimated To Bring In Over $21 Billion In 2016. Why Is Men’s Grooming On The Rise? Men's Grooming Is a Fast-Growing Market, Here Are the Stats - Beauty Packaging. The London Magazine. Beauty and personal care product launches targeted to men increase by 70% over the past six years. The Changing Face of Mens Grooming: Welcome to a New Age. Men’s Market: Overview and Future Predictions. Male Grooming, Shaving, Beard Trends. It's a Man's World: Men's Grooming Breaks New Ground.

Metroesexual. The Rise of the Metrosexuals and Pretty Boys. Building Modern Men. The metrosexual is dead. Long live the 'spornosexual' The Rise And Rise of the Spornosexual. The Rise of the Metrosexual Man Spurs Growth in the Global Men’s Grooming Products Market, According to a New Report by Global Industry Analysts, Inc. Here Come the Mirror Men - Why the Future is Metrosexual. "The Future of Men" explores evolving gender roles in 21st century. Male make-up 2.0: From metrosexual to spornosexual.

The Rise of the Metrosexual Man Spurs Growth in the Global Mens Grooming Products Market, According to a New Report by Global Industry Analysts, Inc. Cosmetic Surgery is on the Rise for Men. Brands - Early Adopters. The Grooming Station is a cut above regular barbers. Estée Lauder Companies to open Aveda barber shops in London amid male grooming boom. Anti-aging Products Just for Men. Businessman launches male skincare range after success with wax kits. Korean Market. Why South Korea's men are buying tons of cosmetics - Oct. 4, 2015.