Applications pour le journal. Growth and Mobile Apps - Développeurs Facebook. In February, we announced early data points about the traffic that Facebook was delivering to mobile apps and games. Over the past two month, the traffic we drive to mobile apps continues to rapidly grow: Facebook sent more than 160 million visitors last month to mobile apps (up from 60 million in late February). These mobile visitors were responsible for more than 1.1 billion visits to mobile apps in the same time frame (up from 320 million in late February).Seven of the top ten grossing iOS apps and six of the top ten grossing Android apps are integrated with Facebook.
As mentioned in previous highlights, features like Single Sign On and Open Graph increase installs, usage, and re-engagement for mobile apps, regardless of whether they are built for iOS, Android or the mobile web. Here are a few examples of mobile apps finding success using Facebook to drive growth: BranchOut: Personalized professional profile Connect professionally with friends Viddy: Early Results: The Open Graph and Music - Développeurs Facebook. Over the past few years, developers have started to demonstrate that when music is discovered through friends, people listen to more music and a wider variety of artists. At f8, we introduced an evolution of Facebook Platform and launched a dozen partners that we’ve worked closely with to re-think music discovery with the Open Graph. Our hypothesis was that integrating with the Open Graph would accelerate music discovery and make it a more valuable part of the Facebook experience, while improving key metrics for our partners.
We want to provide an anecdotal summary of what we’ve seen in the two months since launch, even though Timeline -- one of the key channels for expression and discovery -- has yet to be released. Since f8, people have shared their listening activity more than 1.5 billion times with their friends using the music apps that have integrated the Open Graph. Developer Successes A few highlights from the weeks following f8: Socially connected users. Early Success Stories: Timeline Apps and Open Graph - Développeurs Facebook. There should be an app for everyone on Facebook, and people are quickly starting to use the apps you build to experience all of the things they love – shopping, reading books, eating and traveling – with their friends. A few weeks ago, more than 60 new timeline apps went live. These apps - many in the lifestyle category - broadened what was available to people on Facebook beyond the music, news and video apps that were introduced at f8 in September.
Music apps like Spotify, Songza and Deezer are seeing dramatic increases in sharing and music discovery. People have shared more than 5 billion songs through these apps, and their availability has increased from eight to 50 countries. We’re now seeing new content discovery and increases in traffic and engagement happening more broadly for companies of all sizes. For large companies, they've been able to scale and re-introduce their products to new audiences. Shopping and Fashion Entertainment Food These apps have a few things in common. Early Success Stories: Video and Open Graph - Développeurs Facebook. In less than three months, more than 3,000 timeline apps have launched that span categories such as news, food, travel, and fashion. Among these are video apps seeing increased growth and engagement by building with the Open Graph and making it easier for people to share and discover videos on Facebook and their mobile devices.
Early results show that as video clips go viral, so do the video apps and websites integrated with Open Graph. VEVO: The music video platform recently relaunched its site and iPhone and Android apps with a deep Facebook integration to make the user experience even more social. Since the Open Graph update, VEVO has seen exponential growth. Published actions on Facebook increased 600% from February to March, referrals from Facebook to VEVO have increased 130% in the same time frame, and 60% of Facebook referral traffic now comes from Open Graph stories.
Provide social context throughout: The social context should continue throughout the user's experience. Developer Spotlight: Foodspotting. App Center Best Practices - Développeurs Facebook. Last week, we announced the App Center, a new channel to grow canvas, mobile, and web apps that integrate Facebook. We encourage all developers to submit their app detail page this week. Having an app detail page is required for being listed in the App Center, and it will also become the new destination when non-users search for your app. We are already reviewing app detail pages for apps that have high enough quality signals to be listed in the App Center. We are impressed with the quality and number of submissions to date. Checkout the impressive app detail pages created by Zuma Blitz, Soundcloud, and Pulse. We published the App Center guidelines to help you understand what we expect of apps that are listed. 1.) All websites and mobile web apps need to immediately present authenticated users with a logged-in experience.
One of the easiest ways to detect user status is to use the JavaScript SDK and the FB.getLoginStatus call on your landing pages. 2.) 3.) 4.) 5.) Join the Facebook Platform team at Over The Air - Développeurs Facebook.