Luxury brands are big fans of Facebook, other social media sites. New Targeted Influencer Score Questions Existing Social Metrics. Empire Avenue, social capital and the value for brands. Recently quite a few of the FreshNetworks team have started buying and selling each other on the internet.
Social media management tools arent optional anymore for large companies. Reproduction permitted for personal use only.
For reprints and reprint permission, contact reprints@wistechnology.com. The days when large, multi-location companies had a single Facebook page — or a few pages that could be managed manually — are dwindling. In part, I blame Facebook Places. Why? Proof Social Media Matters — Focus in Media. You don’t have to look far to find evidence of social media influence.
Tweeting, “viral video” shot with cell phones and social networking pages were used to provide evidence of governmental wrong-doing, organize peaceful protests and galvanize world opinion against a brutal dictatorship that ultimately forced the political leader of an oppressive regime to flee his country. As recent events in Tunisia have shown, opinions in cyber-space can make a powerful impact when leveraged appropriately. But few companies have the resources to cover just the fundamentals of these latest word-of-mouth resources – dedicating staff who learn the social media space, preparing a social media plan, building a presence and monitoring communications to build on positives and address potential reputation-busting negatives.
To stay out of social media is to sacrifice countless development opportunities, but to invest so much capital into education and staff can be risky. How Small Businesses Can Achieve Success via Social Media. 5 reasons medical practices should 'check in' to Foursquare. How to Increase Likes, Fans, and Followers. Milestone Internet Marketing Inc.3001 Oakmead Village DriveSanta Clara, CA 95051United StatesTollfree: (888) 350-8396Phone: (408) 492-9055Fax: (408) 492-9053Visit Website | Send Email Teresa Soriano-VillaruzSenior Marketing SpecialistPhone: +1 408-200-6871Send Email.
New-targeted-influencer-score-questions-existing-social-metrics-122690293. SAN FRANCISCO, May 26, 2011 /PRNewswire/ -- Beyond, Next Fifteen's digital agency, (www.bynd.com) has launched a new Influencer Identification Service, the Topical Impact Estimation (TIE) Score, and has used it to measure who the key influencers were on the topic of Social Location at the Social-Loco conference on May 5th, 2011.
(www.socialloco.net) The TIE Score (www.bynd.com/tie-score/) estimates the reach and impact of a content producer (Twitter handle or blogger) for a particular topic. It factors in a content producer's immediate audience, as well as its topic-related viral audience. When applied to Twitter for example, it not only includes the follower count of a Twitter handle that posted about a particular topic, but also includes the number of viral impressions that handle generated through retweets of its topic-related content. IBM social media expert demonstrates collaboration through technology. Jeffrey Schick, IBM Vice President of Social Software and one of the corporate world’s foremost social media experts, visited campus today to discuss how social networking technologies can facilitate community-building within colleges and universities.
Schick was invited by Gary Cohen ’78, IBM General Manager of Global Communications and a member of Union’s President’s Council, a group of alumni advisors who help advance Union’s educational mission. Schick led an interactive session with invited attendees from a wide variety of campus offices, including President Stephen Ainlay and student leaders. LinkedIn nearing launch for IPO. 6 Ways to Avoid a Social PR Hangover Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.”
Despite the right intentions, the plan just goes sideways when the mixing and mingling ends up with the wrong crowds, miscommunication, and bad decisions. The result can be quite a sobering (and unpleasant) experience. Where’s the coffee and two aspirin? 31 Free Tools for Brand Monitoring. Brand monitoring is an essential task for any company.
By tracking what people are saying about your brand, and how often they’re saying it, you can ensure the right message is getting out there. Here is a list of free tools for monitoring your brand. The list includes (a) search tools to help you find what is being said about your brand, (b) alert tools to let you know when people are talking about your brand, (c) aggregators to help you manage conversations about your brand. And they’re all free. TweetDeck. Is Influence A Number... And Is It Based On Twitter? Finding influencers is more than just comparing their Klout score. Lots of people in PR and marketing are enamored by services such as Klout, PeerIndex, and Empire Avenue, which seek to provide a quick assessment on any person’s online influence.
Influence is an important thing online. Marketers are interested in which influencers will help their campaigns. Online influence is the new celebrity endorsement. Using these online influencers to endorse campaigns ensures reach for the brand and campaign, so marketers believe. New York Times unplugs its "cyborg" Twitter feed for this week. The New York Times' has been conducting a Twitter experiment: use people instead of automation.
This week, the newspaper's Twitter account is run entirely by social media editors who handpick stories, write tweets and engage with readers, Poynter reported. Normally the account features only occasional contributions by social media editors, consisting mainly of an automated headline feed - a "cyborg". Turns out, the readers have regarded this kind of impersonal web presence as "mostly an RSS feed of auto headlines," said Liz Heron, a social media editor at the newspaper.
According to her, this week's experiment "is about changing the perception, and it's about being a little more strategic about what we put out there -- finding the most engaging content. " The role of mobile in LinkedIn, future social media IPOs - iPhone app article - Morgan Phelps. LinkedIn’s recently announced initial public offering, which has valued the company at nearly 17 times its revenue from last year, has spurred interest and skepticism in future public offerings by social media powerhouses such as Facebook, Twitter, Groupon and Zynga.
While LinkedIn’s rising price has stoked the IPO market across the board, it has also raised concerns that investor appetite for social media firms could soon wane. “My suspicion is that valuations like the kind we're seeing with LinkedIn will eventually even out over the course of the year as more social media firms file to go public,” Hoovers editor Lee Simmons said.
“That said, social media isn't going away anytime soon, and as long as investors continue to exhibit this kind of pent-up demand for tech stocks, the industry will enjoy solid public market debuts.” Samsung and Kodak Camera Shoppers Are More Active in Social Media. Real-Time Consumer Research Company finds Social Media usage patterns among Digital Camera shoppers May 24, 2011 (Business Wire) — Market Insight Corporation today reported that social media usage may differ among shoppers of various camera brands. This insight is based on a sample of over fourteen thousand (14,000) U.S. digital camera shoppers that visited Market Insight’s portal, MyProductAdvisor.com. Social game leader Zynga poised to file for an IPO? Not all players are the same! Join GamesBeat's Dean Takahashi for a free webinar on April 29th that will explore why players leave Free to Play games and how you can change this. Sign up here.
Zynga, the dominant maker of social games on Facebook, is reportedly poised to file for its initial public offering, according to AllThingsD. Citing unnamed sources, the publication said that the filing with the Securities and Exchange Commission could come as early as this week or next week. The move will give Zynga the option of raising money by going public or continuing negotiations with well-heeled investors who could make private investments in the company.
San Francisco-based Zynga was reportedly raising $500 million on a valuation of $10 billion a couple of months ago, but the round was never announced. AllThingsD said that Zynga will likely price itself higher than $10 billion. Zynga is the dominant player in Facebook games, with more than 250 million monthly active users. Taking Stock of Empire Avenue for Business. If you've been paying attention to LinkedIn's IPO (NYSE: LNKD) and dreaming about the same path to business stardom for your start-up or entrepreneurial effort, you're not alone. Nearly every entrepreneur I talk with -- especially those in the high-tech or social media space -- truly believes their company has the same potential for success. Call it whatever you want: irrational exuberance, unbridled enthusiasm, extreme determination, or just straight up delusion. But for some entrepreneurs, the only measure of success is an IPO. For the rest of us, there's Empire Avenue. Bartering, Branding, And Barriers: Marketing And Media In The Data Economy.
One of the things that is becoming apparent in the data economy is that along with the vast amount of data being collected, the new formats that data is taking, and the new ways that data can and will be used, there are also new ways to present and communicate that raw data as information. I use the word information loosely because it's not just about statistics and ratios anymore. It's found in marketing collateral, in op-ed pieces, book and travel reviews, as well as just plain product reviews for stuff around your house. There will also be new voices and new faces tied to that presentation and communication as well. Starwood's (HOT) new promotion with Foursquare will promote a person as the Mayor of SPG (i.e. the mayor of their Starwood Preferred Guest program) and another developer, LoSo, is looking to combine the best features of Foursquare, OpenTable (OPEN) and Yelp all in one application; the users will get rewards.
Is this the new model? Those voices and faces are out there. Yes, Size Still Matters on Facebook. Survey says social media marketing brings new customers to B2B and B2C brands « News [Brafton] Published on by Brafton Editorial. To tweet or not to tweet? #Quintiles answers healthcare social media’s question. Quintiles is always part of conversations about the direction of the clinical research industry.
Survey finds most journalists shun social media and blogs. New tools in news gathering: Curation and verification in journalism. Doctors learn the evolving limits of social media. Many of Facebook's 500 million users treat the social networking site as a place to kick back and share funny moments from the workday, even party pictures snapped in the wee hours. Not Dr. Jeannine Del Pizzo. Social Media’s Influence on Journalism Continues to Grow. Online influence is more than a number...
Lots of people I know in PR and marketing are enamored by new services such as Klout, PeerIndex, and Empire Avenue, which seek to provide a quick assessment on any person's online influence. If you want to know the top influencers in a specific niche market, these services will provide you with a simple number for each person, which you can use to rank the influencers. Their goal is to provide information to marketers to help them target the right people in their markets.
But it seems to me that there's a big problem with this approach. If you, as a publicist or marketer, need to consult these services, this probably shows that you are clueless about who is important in the very markets that you are selling into. Surely, you already know a lot about your markets. Surely, you are in them, an active participant in the communities that represent your markets.
Surely, people know you, and you know them... you know who's who. Rule 1: You have to be in your communities to know them. Conversation Is The New Search. Search engines are having a hard time finding influencers, the social media tribespeople who have intimate knowledge of their trade and their profession but who are not celebrities. This could be a problem, as curated content forms the backbone of a new "Conversation Web" and individuals like Shauna Mei (heard of her?)
Why Disaster Plans Should Embrace Social Media. Nobody is going to push the “like” button for a hurricane, but the National Hurricane Center hopes to get some Facebook fans for its storm advisories. The hurricane center joined the online social network in January to give a behind-the-scenes look at Director Bill Read and hurricane specialists at work well before any storm starts brewing in the tropics. How Activist Investors Use Social Media to Influence Companies.
Introducing the safe social media background check - social media, Social Intelligence, it management, Internet-based applications and services, internet, careers - CIO. CIO — "The number of sexually explicit photos and videos [that people post of themselves online] is staggering," says Max Drucker, CEO of Social Intelligence, citing the shocking things his company has uncovered. Twitter And Facebook Have Growing Influence Over Global TV. Bing Leverages Facebook 'Like' to Beat Google in Social Search - Search Engines. 5 social media hurdles and how to overcome them - DentistryIQ. Human Voice in Social Media Can Help Organizations Build Relationships. Romeoville.patch. Online investors flocking to social media, financial press. Success: Social media help reach the world - Business. Gotta Share! The Musical What Is This Empire Avenue All About?: Tech News and Analysis « Klout + Salesforce = Identify Your Social Influencers. 8 Words That Should Never Appear in Your Twitter Bio.
Influencers and how to find them. Names You Need To Know: KLOUT - Tomio Geron - Social Markets. Protecting Your Privacy on Social Media. It’s Time for Social Media to Grow Up. The Commoner’s Guide to Using Social Influence. Overcoming resistance to social media. 7 Guidelines To Taking Your Global Brand Local Via Social Media. And Vice Versa.
Social Media Infiltrates the Newsroom as Optimism Returns to Journalism. Traditional media needs to adapt to new trends. Conventional media vs social media at AMF. Reports - Social media: it is important not to invade others’ space. The trouble with measuring influence via social media. Journalists increasingly using social media as news source, finds study.
New Approaches for Healthcare Social Media. Today in the news: Israel couple name baby ‘Like’ after Facebook. The trouble with measuring influence via social media. 9 Online Resources For Those Looking To Break Into PR. How to Spice Up Your Online Community Content. Small Business & Graphic Design News » Print marketing should emulate social media and focus on the consumer. How social media is changing the game for start-ups. Joining the social media clique. Effectiveness & Engagement will lead to Investment: Coca-Cola on Digital. News in Nepal: Fast, Full & Factual. Revinate Sessions – talking social media monitoring with Revinates Michelle Wohl. Beverly Macy: Influencing the Influencers. Klout Nabs Former Yahoo Data And Analytics VP To Lead Engineering. How U.S. Hospitals Use Social Media.