New Targeted Influencer Score Questions Existing Social Metrics. Social media management tools arent optional anymore for large companies. Reproduction permitted for personal use only. For reprints and reprint permission, contact reprints@wistechnology.com. The days when large, multi-location companies had a single Facebook page — or a few pages that could be managed manually — are dwindling. In part, I blame Facebook Places. Why? Facebook Places pages aren’t the same as ordinary Facebook Pages. The biggest difference? According to Forrester research, 86 percent of Facebook marketers had multiple fan pages to manage when Facebook Places launched last August. The problem? Implementing Facebook strategies on a mid-to-large scale requires an enterprise-savvy tool for social publishing and promotion.
Comparing these varied, ever-changing tools based on a large company’s individual needs is tough. Bravo! Forrester’s April, 2011, report entitled “Take Control Of Your Social Marketing Program,” helps large companies find the right tool for managing large-scale social media. Recent columns by Troy Janisch. Proof Social Media Matters — Focus in Media. You don’t have to look far to find evidence of social media influence. Tweeting, “viral video” shot with cell phones and social networking pages were used to provide evidence of governmental wrong-doing, organize peaceful protests and galvanize world opinion against a brutal dictatorship that ultimately forced the political leader of an oppressive regime to flee his country. As recent events in Tunisia have shown, opinions in cyber-space can make a powerful impact when leveraged appropriately. But few companies have the resources to cover just the fundamentals of these latest word-of-mouth resources – dedicating staff who learn the social media space, preparing a social media plan, building a presence and monitoring communications to build on positives and address potential reputation-busting negatives.
To stay out of social media is to sacrifice countless development opportunities, but to invest so much capital into education and staff can be risky. Still not convinced? Consider this: San Diego News | How Small Businesses Can Achieve Success via Social Media. 5 reasons medical practices should 'check in' to Foursquare. How to Increase Likes, Fans, and Followers. Milestone Internet Marketing Inc.3001 Oakmead Village DriveSanta Clara, CA 95051United StatesTollfree: (888) 350-8396Phone: (408) 492-9055Fax: (408) 492-9053Visit Website | Send Email Teresa Soriano-VillaruzSenior Marketing SpecialistPhone: +1 408-200-6871Send Email Find what is slow thorough tool and optimize it #CZLNY 11 days ago Social media participation impacts overall organic ranking. If you need some quick and easy tips on increasing likes, fans, and followers, check out this blog post for a user-friendly guide.
What social marketing channels are you currently using? Search engines are now including social media activity when ranking sites on their SERPs. Here are some tips on how hoteliers can increase their likes, fans, and followers: Create a Facebook poll. New-targeted-influencer-score-questions-existing-social-metrics-122690293. SAN FRANCISCO, May 26, 2011 /PRNewswire/ -- Beyond, Next Fifteen's digital agency, (www.bynd.com) has launched a new Influencer Identification Service, the Topical Impact Estimation (TIE) Score, and has used it to measure who the key influencers were on the topic of Social Location at the Social-Loco conference on May 5th, 2011. (www.socialloco.net) The TIE Score (www.bynd.com/tie-score/) estimates the reach and impact of a content producer (Twitter handle or blogger) for a particular topic. It factors in a content producer's immediate audience, as well as its topic-related viral audience.
When applied to Twitter for example, it not only includes the follower count of a Twitter handle that posted about a particular topic, but also includes the number of viral impressions that handle generated through retweets of its topic-related content. The TIE Score is Beyond's response to one-dimensional social influence metrics. The top five speakers from Social-Loco Conference TIE score vs. IBM social media expert demonstrates collaboration through technology.
Jeffrey Schick, IBM Vice President of Social Software and one of the corporate world’s foremost social media experts, visited campus today to discuss how social networking technologies can facilitate community-building within colleges and universities. Schick was invited by Gary Cohen ’78, IBM General Manager of Global Communications and a member of Union’s President’s Council, a group of alumni advisors who help advance Union’s educational mission.
Schick led an interactive session with invited attendees from a wide variety of campus offices, including President Stephen Ainlay and student leaders. Using the Wold Center’s new Kelly Advanced Computing Lab, he demonstrated how social software can enhance collaboration in a higher ed setting by enabling professors and students to work across geographic boundaries and access information precisely when and where they need it. “Fundamentally, social software connects people with people, and people with information,” he said. LinkedIn nearing launch for IPO. 6 Ways to Avoid a Social PR Hangover Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.” Despite the right intentions, the plan just goes sideways when the mixing and mingling ends up with the wrong crowds, miscommunication, and bad decisions.
The result can be quite a sobering (and unpleasant) experience. Where’s the coffee and two aspirin? Waking up, looking around and realizing the plan didn’t go quite as planned can cause severe social media hangovers like these and worse. Social Media: One Big Cocktail Party Some refer to social media as “one big cocktail party.” While a hangover usually describes the sum of unpleasant physiological effects following heavy consumption of alcoholic beverages, a social media PR campaign gone wrong can induce the same headache, nausea and possible long-term side effects as a few too many dirty Grey Goose martinis. Out partying like it’s 1999 (again), it’s a case of: That tweet didn’t chirp as planned.Wait!
Inbox Detox. 31 Free Tools for Brand Monitoring. Brand monitoring is an essential task for any company. By tracking what people are saying about your brand, and how often they’re saying it, you can ensure the right message is getting out there. Here is a list of free tools for monitoring your brand. The list includes (a) search tools to help you find what is being said about your brand, (b) alert tools to let you know when people are talking about your brand, (c) aggregators to help you manage conversations about your brand. And they’re all free. TweetDeck. A personal real-time browser, TweetDeck connects you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more, putting them all on one screen. Is Influence A Number... And Is It Based On Twitter? Finding influencers is more than just comparing their Klout score.
Lots of people in PR and marketing are enamored by services such as Klout, PeerIndex, and Empire Avenue, which seek to provide a quick assessment on any person’s online influence. Influence is an important thing online. Marketers are interested in which influencers will help their campaigns. Online influence is the new celebrity endorsement. Using these online influencers to endorse campaigns ensures reach for the brand and campaign, so marketers believe. If you want to know the top influencers in a specific niche market, services such as Klout, PeerIndex and Empire Avenue will provide you with a simple number for each person, which you can use to rank the influencers.
Their goal is to provide information to publicists and marketers to help them target the right people in their markets. But it seems to me that there’s a big problem with this approach. Surely, you already know a lot about your markets. Surely, people know you, and you know them… you know who’s who. Rule 2: Repeat rule 1. New York Times unplugs its "cyborg" Twitter feed for this week. The New York Times' has been conducting a Twitter experiment: use people instead of automation. This week, the newspaper's Twitter account is run entirely by social media editors who handpick stories, write tweets and engage with readers, Poynter reported.
Normally the account features only occasional contributions by social media editors, consisting mainly of an automated headline feed - a "cyborg". Turns out, the readers have regarded this kind of impersonal web presence as "mostly an RSS feed of auto headlines," said Liz Heron, a social media editor at the newspaper. According to her, this week's experiment "is about changing the perception, and it's about being a little more strategic about what we put out there -- finding the most engaging content.
" Poynter's article pointed out that the results of the so-called "experiment" are in fact fairly predictable. Earlier it was reported that Heron spoke about The New York Times's social media strategy at the BBC's Social Media Summit. The role of mobile in LinkedIn, future social media IPOs - iPhone app article - Morgan Phelps. LinkedIn’s recently announced initial public offering, which has valued the company at nearly 17 times its revenue from last year, has spurred interest and skepticism in future public offerings by social media powerhouses such as Facebook, Twitter, Groupon and Zynga. While LinkedIn’s rising price has stoked the IPO market across the board, it has also raised concerns that investor appetite for social media firms could soon wane.
“My suspicion is that valuations like the kind we're seeing with LinkedIn will eventually even out over the course of the year as more social media firms file to go public,” Hoovers editor Lee Simmons said. “That said, social media isn't going away anytime soon, and as long as investors continue to exhibit this kind of pent-up demand for tech stocks, the industry will enjoy solid public market debuts.” Samsung and Kodak Camera Shoppers Are More Active in Social Media. Real-Time Consumer Research Company finds Social Media usage patterns among Digital Camera shoppers May 24, 2011 (Business Wire) — Market Insight Corporation today reported that social media usage may differ among shoppers of various camera brands.
This insight is based on a sample of over fourteen thousand (14,000) U.S. digital camera shoppers that visited Market Insight’s portal, MyProductAdvisor.com. The real-time consumer data is collected continuously and accessed on-demand. Shoppers who preferred Samsung and Kodak cameras led the results with 40%-45% rating social media usage very important. About Market Insight Corp. ( MyProductAdvisor.com ) MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers. Www.marketinsightcorp.com www.myproductadvisor.com www.myproductadvisor.cn Photos/Multimedia Gallery Available: Social game leader Zynga poised to file for an IPO? Not all players are the same! Join GamesBeat's Dean Takahashi for a free webinar on April 29th that will explore why players leave Free to Play games and how you can change this. Sign up here. Zynga, the dominant maker of social games on Facebook, is reportedly poised to file for its initial public offering, according to AllThingsD.
Citing unnamed sources, the publication said that the filing with the Securities and Exchange Commission could come as early as this week or next week. The move will give Zynga the option of raising money by going public or continuing negotiations with well-heeled investors who could make private investments in the company. San Francisco-based Zynga was reportedly raising $500 million on a valuation of $10 billion a couple of months ago, but the round was never announced.
Meanwhile, several internet companies such as LinkedIn and Russian search firm Yandex have gone public, showing that investors have a big appetite for fast-growing social media companies. Taking Stock of Empire Avenue for Business. If you've been paying attention to LinkedIn's IPO (NYSE: LNKD) and dreaming about the same path to business stardom for your start-up or entrepreneurial effort, you're not alone.
Nearly every entrepreneur I talk with -- especially those in the high-tech or social media space -- truly believes their company has the same potential for success. Call it whatever you want: irrational exuberance, unbridled enthusiasm, extreme determination, or just straight up delusion. But for some entrepreneurs, the only measure of success is an IPO. For the rest of us, there's Empire Avenue. A self-described "social media exchange," Empire Avenue enables its participants to buy and sell virtual shares in any person or business listed on one of its exchanges.
Just as in the board game Monopoly, fictional funds are at play on EmpireAvenue.com. Why should any of this matter to you or your business? Have you used Empire Avenue for your business? Bartering, Branding, And Barriers: Marketing And Media In The Data Economy. One of the things that is becoming apparent in the data economy is that along with the vast amount of data being collected, the new formats that data is taking, and the new ways that data can and will be used, there are also new ways to present and communicate that raw data as information.
I use the word information loosely because it's not just about statistics and ratios anymore. It's found in marketing collateral, in op-ed pieces, book and travel reviews, as well as just plain product reviews for stuff around your house. There will also be new voices and new faces tied to that presentation and communication as well. Starwood's (HOT) new promotion with Foursquare will promote a person as the Mayor of SPG (i.e. the mayor of their Starwood Preferred Guest program) and another developer, LoSo, is looking to combine the best features of Foursquare, OpenTable (OPEN) and Yelp all in one application; the users will get rewards. Is this the new model? Those voices and faces are out there. Yes, Size Still Matters on Facebook. Survey says social media marketing brings new customers to B2B and B2C brands « News [Brafton] Published on by Brafton Editorial Marketers doubting the efficacy of social media campaigns in generating ROI might consider the latest State of Inbound Marketing survey from Hubspot, which indicates that cross-industry brands are acquiring new customers through their social campaigns.
Sixty-two percent of businesses say social media marketing has become more important in generating inbound leads in the past six months. The study asked marketers about their Twitter, Facebook and LinkedIn usage and success. All three platforms have proven to bring in more new clients year-over-year. For instance, 44 percent of marketers say they acquired new customers via Facebook in 2010 compared to 48 percent in 2011. Twitter also showed y-o-y gains, with 42 percent of marketers saying the microblogging site brings in new customers. LinkedIn showed the most dramatic annual gains. Notably, both B2B and B2C brands are seeing success with social marketing.
To tweet or not to tweet? #Quintiles answers healthcare social media’s question. Survey finds most journalists shun social media and blogs. New tools in news gathering: Curation and verification in journalism. Doctors learn the evolving limits of social media. Social Media’s Influence on Journalism Continues to Grow. Online influence is more than a number... Conversation Is The New Search. Why Disaster Plans Should Embrace Social Media.
How Activist Investors Use Social Media to Influence Companies. Introducing the safe social media background check - social media, Social Intelligence, it management, Internet-based applications and services, internet, careers - CIO. Twitter And Facebook Have Growing Influence Over Global TV. Bing Leverages Facebook 'Like' to Beat Google in Social Search - Search Engines. 5 social media hurdles and how to overcome them - DentistryIQ. Human Voice in Social Media Can Help Organizations Build Relationships. Romeoville.patch. Online investors flocking to social media, financial press | Wealthy Boomer. Success: Social media help reach the world - Business. Gotta Share! The Musical What Is This Empire Avenue All About?: Tech News and Analysis « Klout + Salesforce = Identify Your Social Influencers.
8 Words That Should Never Appear in Your Twitter Bio | BNET. Influencers and how to find them. Names You Need To Know: KLOUT - Tomio Geron - Social Markets. Protecting Your Privacy on Social Media. It’s Time for Social Media to Grow Up. The Commoner’s Guide to Using Social Influence. Overcoming resistance to social media. 7 Guidelines To Taking Your Global Brand Local Via Social Media. And Vice Versa. Social Media Infiltrates the Newsroom as Optimism Returns to Journalism. Traditional media needs to adapt to new trends. Conventional media vs social media at AMF. Reports - Social media: it is important not to invade others’ space. The trouble with measuring influence via social media. Journalists increasingly using social media as news source, finds study. New Approaches for Healthcare Social Media | Press Releases @ Your Story. Today in the news: Israel couple name baby ‘Like’ after Facebook.
The trouble with measuring influence via social media. 9 Online Resources For Those Looking To Break Into PR. How to Spice Up Your Online Community Content. Small Business & Graphic Design News » Print marketing should emulate social media and focus on the consumer. How social media is changing the game for start-ups. Joining the social media clique | Marco Ciobo. Effectiveness & Engagement will lead to Investment: Coca-Cola on Digital. News in Nepal: Fast, Full & Factual. Revinate Sessions – talking social media monitoring with Revinates Michelle Wohl | Tips from the T-List. Beverly Macy: Influencing the Influencers.
Klout Nabs Former Yahoo Data And Analytics VP To Lead Engineering. How U.S. Hospitals Use Social Media.