background preloader


Facebook Twitter

Online Marketing Degree » 50 Best Free eBooks for Your Business Education. Looking to go into a degree in business?

Online Marketing Degree » 50 Best Free eBooks for Your Business Education

Perhaps you already work for a business but need a good book to give you an edge. Or you may just need something to tide you over in between romance novels. No matter what your purpose, there is loads to learn about business. The good news is that there are loads of books to teach you everything about business from selling yourself to marketing a company. Why relegate yourself to the written page and sacrifice precious shelf space when you can take advantage of the ever-growing eBook phenomenon? Best Free Popular eBooks for Your Business Education These business books have done something right to climb to the top of the charts. 7 Warning Signs Your “Big Idea” Is Going to Flop. Ever have a really great idea for a product?

7 Warning Signs Your “Big Idea” Is Going to Flop

You know, the kind of idea that leaves you slack-jawed and wide-eyed with wonder at the sheer potential of it all. You want to grab someone by the shoulders and explain the whole thing in a breathless rush, watching their eyes grow in wonder as they realize you’re going to be rich and famous. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. Oh yeah. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard. I know I would. So here are seven warning signs your big idea is about to flop and seven ways to avoid landing with a splat: 1. You’re burning through your project and you’re totally jazzed.

But it would be even better if you add this. Wait, no – maybe you should do this instead. Or maybe you should change that – it would make your project even better! Sound familiar? The solution? 2. Why Your Great Ideas Will Fail. Everyone has a big idea.

Why Your Great Ideas Will Fail

The next Facebook or Twitter is being presented to potential funders by a hundred different startups every year. However, many or even most of these ideas never really get off the ground. So what’s standing between these companies and success? Today we’re going to look at why many brilliant ideas fail to make an impact and one essential question that could’ve helped them succeed.

The Danger of Optimism “Stay positive.” How To Name Your Company. Keeping In Touch with Prospective Clients. A lot of your success as a freelancer will depend on your persistence.

Keeping In Touch with Prospective Clients

It takes many forms – your persistence in learning and improving your skills, the persistence that's involved in bringing a long, difficult project to completion, and the topic of this article, persistence in keeping in touch with the people who may do business with you. The Very Simple System Your Keep In Touch system can be as simple as Greg the Yard Man's. He was a guy I met on the day I moved into this house. A disabled Vietnam veteran, Greg did yard work to make extra money. Every few weeks, he'd pick up the phone and ask his customers a simple question: "Ya got any work? " Most of the time, I did have a job for Greg to do. A Not As Simple, But Usable System If you've been actively prospecting for new business, you've probably amassed quite a list of people to keep in touch with.

Here's how to make that contact manager work for you when it's time for your "keep in touch" outreach: 1. 2. Now, it's outreach time. "Dr. 6 Tips for Pitching to Major Clients. Almost every major web designer faces this dilemma at some point: either continue working with “mom-and-pop” style businesses, enjoying effortless marketing and relatively simple projects, or transition to working with larger businesses and reap the benefits of bigger budgets.

6 Tips for Pitching to Major Clients

It’s a question of experience, and with enough design work under your belt, new opportunities start to present themselves. The most difficult part for many is making the transition. The comfort of simple work and the ease of marketing yourself can make maintaining a small client network very tempting. You see the effort involved in pitching to a major client and you slightly recoil, worried that you’re not quite skilled enough, you’re not quite experienced enough and your business is not quite big enough.

That insecurity leaves so many designers bidding for tiny projects, working for local clients and missing out on lucrative long-term opportunities.