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As collaboration goes social, where will it thrive? | ZDNet
Not surprisingly, when it comes to how they operate internally, early adopters often map social media and Enterprise 2.0 into language that is broadly understood by the business, usually under the aegis of collaboration. Recently at Lotusphere 2011 IBM analyst Carol Gavin turned heads when she underscored the vast size of the still somewhat nascent social collaboration market . It is at least $100 billion, and perhaps more. While Enterprise 2.0, and more recently Social Business, have been the talk of many in the industry the last few years, the perceived importance of better collaboration via social media has never been more acute.
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
The Cluetrain Manifesto
Two-and-a-half years ago, we described eight technology-enabled business trends that were profoundly reshaping strategy across a wide swath of industries. 1 We showed how the combined effects of emerging Internet technologies, increased computing power, and fast, pervasive digital communications were spawning new ways to manage talent and assets as well as new thinking about organizational structures. Since then, the technology landscape has continued to evolve rapidly. Facebook, in just over two short years, has quintupled in size to a network that touches more than 500 million users. More than 4 billion people around the world now use cell phones, and for 450 million of those people the Web is a fully mobile experience.
Ten tech-enabled business trends to watch - McKinsey Quarterly - High Tech - Strategy & Analysis
Image: Water chess board by cozmicberliner The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. If strategy can be defined as the terms and conditions of how to engage with the Fifth Estate (or whether to engage at all) then there are many different and unique ways to do just that.
The Four Primary Types of Social Media Strategy | Geoff Livingston's Blog
Royal Pingdom » Internet 2010 in numbers
What happened with the Internet in 2010? How many websites were added? How many emails were sent?
Dear Members of the Cult of Done, I present to you a manifesto of done. This was written in collaboration with Kio Stark in 20 minutes because we only had 20 minutes to get it done.
Bre Pettis | I Make Things - Bre Pettis Blog - The Cult of Done Manifesto
Summary: Christopher Barger, General Motors’ director of global social media, discusses how the auto industry is using social media to help in a rebirth, and his prediction that social “gurus” will be found out and create a leveling of the social media industry as a whole. Christopher Barger knows first-hand the challenges the automotive industry has faced in recent years. As General Motors’ director of global social media, Barger is in a unique position of determining social programs while also remaining active in the communities that his company has built.
GM's Christopher Barger: 'We're headed toward a social media version of the dotcom bubble burst' | ZDNet
Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” — in reality, those desirable actions are vapid benchmarks. Specifically, PR 2.0 measurements are participation oriented: retweets, impressions, follower counts, blog rankings, and other public measures of “conversation.”
How PR 2.0 Created the Social Media Bubble | Geoff Livingston's Blog
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290+ Social Media Resources From 2010
Mashable is the largest independent online news site dedicated to covering digital culture, social media and technology. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.