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Stanford Graduate School of Business. Git. Innovation - The Resourceful Paradox - interview with Prof. Marion De Bruyne. In recent years, the popularisation of the World Wide Web and the rise of mobile music hardware have intensified online music piracy.

Innovation - The Resourceful Paradox - interview with Prof. Marion De Bruyne

Prof Dr Bert Weijters, Prof Dr Frank Goedertier and Sofie Verstreken have published an academic research study that examines music consumption preferences in today’s new context in which consumers face a myriad of music platforms with diverse business models and delivery modes. Counter-intuitively, the results show that consumers do prefer legal and ethical options, if available – but they favour different ways of making this economically viable. Membership « Center for Evidence Based Management. Tools & testen.


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