The New Rules of Content Creation & Curation - MyTechOpinion.com. Pinterest Content Curation: My Secret Weapon for a Thriving Board. Content Curation: How To Curate Content For Your Blog And 6 Useful Tools. Content Curation Tools for Content Marketing: Storify vs Storyful. Over the last year, content marketing has experienced a meteoric rise as one of the leading social media strategies for companies.
As companies develop content marketing plans, choosing the right content curation tool has become an important decision that can have a big impact on the success or failure of a content marketing plan. Content Curation versus Content Aggregation: A Velvet Mr. T Painting. Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation.
A post on the Poynter blog back in early October points to the work of journalists engaging in curation via Twitter as a way of “filtering the signal from the noise.” The phrase used was “curation is the new aggregation.” A more recent post on the Simple-talk.com blog by Roger Hart delves more into the world of content curation in a broader sense, stating that it is a bit of a flavor-of-the-month. I would disagree with that sentiment, having discussed this for years. Percolate! Why Marketers Should Invest in Visual Content Creation. The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.'
If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media. But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. The most recent trend to come to social media is the dominance of visual content. Facebook has turned its walls into timelines and Pinterest, the online photo scrapbooking site, is now the number three social network in the country for total visits, and videos and infographics are peppering blogs everywhere.
If you aren’t prepared for the visual content revolution, you may be left in the dust. How To Curate Twitter To Build Content & Engagement. Thanks to John Heywood, a writer and courtier to Henry VIII, we have classic epigrams like “Haste makes waste,” “a penny for your thought,” “beggars can’t be choosers,” and “the more the merrier.”
My favorite is “you can’t have your cake and eat it, too,” which Heywood actually recorded as “Wolde ye both eate your cake and have your cake.” When it comes to Twitter, I most value each of my many individual interactions (let’s call that eating my cake) – but at the same time, I’d like to continue enjoying the benefit of that content outside of the Twittersphere (that would be having my cake). While Twitter maintains that they don’t delete tweets, trying to find older posts can be a challenge. By curating and aggregating your Twitter content outside of Twitter, not only will you be able to more easily find that pithy bit you tweeted a few months ago, but you’ll also be able to repurpose that content into narrative threads, and use it as a springboard for even more engagement.
Storify Twylah. Is Pinterest going to make any money? Zeeik: Social Video Curation. Zeeik.com attempts to collect the best video information available on a given topic.
Five Social Curation Sites for Luxury Brands. Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year. With Pinterest‘s overnight celebrity and PPR’s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and product curation space, has begun. With that, it’s clear that luxury brands are looking beyond wildly popular sites with large numbers of users but lower intentions to purchase items that they add to their boards. Luxury brands are wanting to make meaningful connections that lead to the consumption of more luxury goods.
Here are five sites that are aiming to take them there. Storify description, Social Networking Downloads List By 30 Day Change. Take a dash of Tumblr, and mix in a cup of Pinterest.
Sprinkle it with Facebook and top it off with Twitter, and you'd have Storify, a social media curation service that's a whole lot easier to use than it is to describe. Storify is designed to let its users tell their own stories, creating them from content found around the Web. To use the service, you simply sign up for an account (or link it to your existing Facebook or Twitter account) and begin creating. Storify's two-paneled interface lets you collect content on one side, and then drag it over to the other side when you want to use it in your story. The version we reviewed is a Web-based application; vendor Storify Inc. also makes an iPad app. The Media panel, which sits on the right side of the screen, is where you find content. Once you've found the content you'd like to use in your Storify story, you drag and drop to add it to your story, which you create in a panel on the left side of the screen. 4 Steps Effective Content Curation.
In last week’s post I laid out a case for content curation – why it can be a great opportunity for companies to engage with their customers, provide them with valuable information, and establish themselves as a trusted resource and thought leader in their industry.
But no matter how airtight that case may be, the fact is theory is one thing, practice another. The Verge interview: David Carr on curation, crowdsourcing, and the future of journalism. 212inShare Jump To Close David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at The New York Times, where he’s been for almost a decade.
His weekly column, "The Media Equation," covers all aspects of journalism and culture, especially the always-evolving world of online news; his recent work has questioned the rise of Twitter activism, investigated the failure of Tribune media, and mused on Louis C.K.' S successful experiment in self-distributed comedy.
Creating, Curating and Cultivating SXSW Interactive - Breaking News. The Art of Social Image Curation And Visual Linking. It seems like everyone is jumping on the Pinterest bandwagon these days and creating boards of their favorite images.
Pinterest is creating a new type of online sharer, the social image curator. This activity goes way beyond normal photo sharing that’s done on Flickr or Facebook. Users are connecting with images to self-identify with their needs, wants and desires. It’s important for marketers to understand this trend and learn from it in order to create and display images that users want to pin and share. Visual Bookmarking and Storytelling. The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content.
There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on.
Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news. Just a few years ago, the tools I used to use for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names. More recently I’ve discovered some great new tools to read and share my favorite content which I’ve included here in this list.
Whether you are a person who just likes to stay on top of the latest news, a blogger like me who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list. Advanced Market Training » Blog Archive » A Journalistic View Of Content Curation. Content Curation: Truths, Threats, Motivations and Opportunities. This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog.
Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Applications used for curation of content (often dubbed "productivity" apps) are quickly multiplying in the iTunes store. Take a look at your Facebook timeline, Twitter stream and blog. The Basis for Curation The foundation underlying the act of curation isn’t new in the digital space. Curation Traffic - Wordpress Curation Theme. Curation-ism, Part 1: The Case for Content Curation. Popular Today in Business: All Popular Articles imagecredit: SimonBlog In this 2-part series I’ll provide notations on curation — first laying out the case for why it’s a great opportunity for those prepared to do it well, and then providing examples on how to do just that (including our process at OpenView).
Though not really a new concept, with an unprecedented abundance of new content being made available every day, the role of curation is arguably more important than ever. Not only does it provide individuals with a welcome gateway and filtering service, it can also provide significant added value to those who offer that service, as well. The Case for Curation In my first post for OpenView, I discussed the importance of connecting directly with your customers in an age when there’s no lack of competitors vying for their attention. Two Misconceptions: Those Who Can’t Create Curate and You’re the Only Person with Something Original to Say. Blow Out Content Marketing and Lead Social Conversations with Content Curation. As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment.
Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. And there are so many media choices today, making it harder to break through and make an impression. Content curation can open the floodgates by providing a rich source of third party info for sharing and commentary. How to Use StumbleUpon for Business. The Ultimate Guide To Becoming An Amazing Twitter Curator. 646 Flares Filament.io 646 Flares × This is a guestpost by Simon Blackley (@simonblackley) of communications agency ESN. More about Simon at the end of the post. News, ideas and pictures of dogs wearing sunglasses spread around the planet with unprecedented speed. I found that we enrich our online networks by finding, selecting, combining and contextualising content that will be of value to them.
In doing so, we build our own social brands. But we have lives, too! Social Media Trends 2012 – Content Curation in PR. By Sally Falkow. Startup Smackdown: Pinterest Vs Fancy. Content Curation Taken to a New Level with Snip.it « Many of us are obsessed with creating inspiration boards over on Pinterest these days. Huntsy.com - Pinterest for Job Seekers. Using Storify to curate social media. Storify is a great tool for journalists to curate from the Web. Content Curation World. There’s a Pinterest for that: A list of niche Pinterest clones. As soon as one startup hits it big, a crop of clones rush to cash in on the excitement. The latest company de jour to mimic is Pinterest, the popular visual-bookmarking site. Inflite: Where Professionals Come To Play. Social Media Roundup: Reinforcing Content, Being a First Responder, Negative Postings and More. Sponsored Post Career Expert, Lauren Berger, releases her second book, Welcome to the Real World:Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career(Harper Business), on April 22nd.
In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. 4 Storified Reasons SXSW Was Worth The Hassle From Al Gore, Sean Parker, Baratunde Thurston. The social curation tool Storify was a big winner at the interactive portion of this year’s South by Southwest festival, having received the award for excellence in social media. Founded in 2010 by Xavier Damman and Burt Herman, Storify is a platform that allows users to pull in tweets, Facebook posts, and other social media content from around the web to tell a story.
The end product lives on Storify.com, but can be embedded on any website as easily as a YouTube clip. Is this the smartest brand use of Pinterest yet? With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. smoyz, a creative advertising agency in Israel have put together a video about what they did for Kotex. Curation is not a dirty word. The Next Wave of Visual Content Curation. Social Media Influencers’ 5Ws For Content Curation. How Educators Use Pinterest for Curation.
The Curation-Over-Creation Trend That Fueled Pinterest's Rapid Growth. Curator's ǝpoɔ. The Curation Conundrum. #Curation101.