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Content Curation Tools for Content Marketing: Storify vs Storyful Over the last year, content marketing has experienced a meteoric rise as one of the leading social media strategies for companies. As companies develop content marketing plans, choosing the right content curation tool has become an important decision that can have a big impact on the success or failure of a content marketing plan. With the right content curation tools, a company can save a lot of time, money and consistently discover high quality content. Why Content Curation Tools
Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation. A post on the Poynter blog back in early October points to the work of journalists engaging in curation via Twitter as a way of "filtering the signal from the noise." The phrase used was "curation is the new aggregation."
The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media. Why Marketers Should Invest in Visual Content Creation
Thanks to John Heywood, a writer and courtier to Henry VIII, we have classic epigrams like “Haste makes waste,” “a penny for your thought,” “beggars can’t be choosers,” and “the more the merrier.” My favorite is “you can’t have your cake and eat it, too,” which Heywood actually recorded as “Wolde ye both eate your cake and have your cake.” When it comes to Twitter, I most value each of my many individual interactions (let’s call that eating my cake) – but at the same time, I’d like to continue enjoying the benefit of that content outside of the Twittersphere (that would be having my cake). While Twitter maintains that they don’t delete tweets, trying to find older posts can be a challenge. By curating and aggregating your Twitter content outside of Twitter, not only will you be able to more easily find that pithy bit you tweeted a few months ago, but you’ll also be able to repurpose that content into narrative threads, and use it as a springboard for even more engagement. How To Curate Twitter To Build Content & Engagement
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Zeeik.com attempts to collect the best video information available on a given topic. Zeeik launched last month – a bold attempt to penetrate an overly saturated market, where video sharing sites rise and fall, each desperately trying to appeal to video consumers, some with novel ideas, some redundantly rephrasing the obvious. Fortunately, Zeeik does offer a novel approach, but it has a long way to go to become a power player. Zeeik: Social Video Curation
Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year. With Pinterest‘s overnight celebrity and PPR’s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and product curation space, has begun. With that, it’s clear that luxury brands are looking beyond wildly popular sites with large numbers of users but lower intentions to purchase items that they add to their boards. Luxury brands are wanting to make meaningful connections that lead to the consumption of more luxury goods. Here are five sites that are aiming to take them there. Five Social Curation Sites for Luxury Brands
Storify description, Social Networking Downloads List By 30 Day Change | PCWorld Take a dash of Tumblr, and mix in a cup of Pinterest. Sprinkle it with Facebook and top it off with Twitter, and you'd have Storify, a social media curation service that's a whole lot easier to use than it is to describe. Storify is designed to let its users tell their own stories, creating them from content found around the Web. To use the service, you simply sign up for an account (or link it to your existing Facebook or Twitter account) and begin creating. Storify's two-paneled interface lets you collect content on one side, and then drag it over to the other side when you want to use it in your story. The version we reviewed is a Web-based application; vendor Storify Inc. also makes an iPad app.
In last week’s post I laid out a case for content curation – why it can be a great opportunity for companies to engage with their customers, provide them with valuable information, and establish themselves as a trusted resource and thought leader in their industry. But no matter how airtight that case may be, the fact is theory is one thing, practice another. As Sales Benchmark Index CEO Greg Alexander points out, even if companies decide to adopt content marketing strategies, that doesn’t mean they’ll be successful. 4 Steps Effective Content Curation
212inShare Jump To Close David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at The New York Times, where he’s been for almost a decade.
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It seems like everyone is jumping on the Pinterest bandwagon these days and creating boards of their favorite images. Pinterest is creating a new type of online sharer, the social image curator. This activity goes way beyond normal photo sharing that’s done on Flickr or Facebook. Users are connecting with images to self-identify with their needs, wants and desires. The Art of Social Image Curation And Visual Linking
There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news.
Advanced Market Training » Blog Archive » A Journalistic View Of Content Curation
Content Curation: Truths, Threats, Motivations and Opportunities This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.
Content Curation is where you collect posts, articles, infographics, videos, really any type of content and share it in a way that your market will find helpful and interesting. Like a museum or art curator, people who organize content from around the web are also called curators. Good curation always gives credit to the original content creator and usually includes the curator’s thoughts and ideas so the material is tailored just for their readers. For instance, imagine you’re making a playlist of your favorite music for a friend and adding a little note about why you like each song. This is curating and you’re essentially doing the same thing when you curate content from all over the internet.
Popular Today in Business: All Popular Articles imagecredit: SimonBlog In this 2-part series I’ll provide notations on curation — first laying out the case for why it’s a great opportunity for those prepared to do it well, and then providing examples on how to do just that (including our process at OpenView). Though not really a new concept, with an unprecedented abundance of new content being made available every day, the role of curation is arguably more important than ever. Not only does it provide individuals with a welcome gateway and filtering service, it can also provide significant added value to those who offer that service, as well. The Case for Curation Curation-ism, Part 1: The Case for Content Curation
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