The New Rules of Content Creation & Curation - MyTechOpinion.com. Pinterest Content Curation: My Secret Weapon for a Thriving Board. Content Curation: How To Curate Content For Your Blog And 6 Useful Tools. Content Curation Tools for Content Marketing: Storify vs Storyful. Over the last year, content marketing has experienced a meteoric rise as one of the leading social media strategies for companies.
Content Curation versus Content Aggregation: A Velvet Mr. T Painting. Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation.
A post on the Poynter blog back in early October points to the work of journalists engaging in curation via Twitter as a way of “filtering the signal from the noise.” The phrase used was “curation is the new aggregation.” A more recent post on the Simple-talk.com blog by Roger Hart delves more into the world of content curation in a broader sense, stating that it is a bit of a flavor-of-the-month. I would disagree with that sentiment, having discussed this for years. Percolate! Why Marketers Should Invest in Visual Content Creation. The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos.
The point is, I’m only 25 and I already feel old in the history of social media. But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. How To Curate Twitter To Build Content & Engagement. Thanks to John Heywood, a writer and courtier to Henry VIII, we have classic epigrams like “Haste makes waste,” “a penny for your thought,” “beggars can’t be choosers,” and “the more the merrier.”
My favorite is “you can’t have your cake and eat it, too,” which Heywood actually recorded as “Wolde ye both eate your cake and have your cake.” When it comes to Twitter, I most value each of my many individual interactions (let’s call that eating my cake) – but at the same time, I’d like to continue enjoying the benefit of that content outside of the Twittersphere (that would be having my cake). While Twitter maintains that they don’t delete tweets, trying to find older posts can be a challenge. Is Pinterest going to make any money? Zeeik: Social Video Curation. Zeeik.com attempts to collect the best video information available on a given topic.
Zeeik launched last month – a bold attempt to penetrate an overly saturated market, where video sharing sites rise and fall, each desperately trying to appeal to video consumers, some with novel ideas, some redundantly rephrasing the obvious. Five Social Curation Sites for Luxury Brands. Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year. With Pinterest‘s overnight celebrity and PPR’s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and product curation space, has begun.
With that, it’s clear that luxury brands are looking beyond wildly popular sites with large numbers of users but lower intentions to purchase items that they add to their boards. Luxury brands are wanting to make meaningful connections that lead to the consumption of more luxury goods. Here are five sites that are aiming to take them there. Fancy TheFancy.com has a database of more than 150 million things and more than 1.5 billion associated data points. Engagement and social activities that surround their marketing are focused on driving sales conversions, something that any luxury brand or retailer knows. Discoveredd StyleSaint. Storify description, Social Networking Downloads List By 30 Day Change. Take a dash of Tumblr, and mix in a cup of Pinterest.
Sprinkle it with Facebook and top it off with Twitter, and you'd have Storify, a social media curation service that's a whole lot easier to use than it is to describe. Storify is designed to let its users tell their own stories, creating them from content found around the Web. To use the service, you simply sign up for an account (or link it to your existing Facebook or Twitter account) and begin creating. Storify's two-paneled interface lets you collect content on one side, and then drag it over to the other side when you want to use it in your story.
The version we reviewed is a Web-based application; vendor Storify Inc. also makes an iPad app. 4 Steps Effective Content Curation. In last week’s post I laid out a case for content curation – why it can be a great opportunity for companies to engage with their customers, provide them with valuable information, and establish themselves as a trusted resource and thought leader in their industry.
But no matter how airtight that case may be, the fact is theory is one thing, practice another. As Sales Benchmark Index CEO Greg Alexander points out, even if companies decide to adopt content marketing strategies, that doesn’t mean they’ll be successful. The Verge interview: David Carr on curation, crowdsourcing, and the future of journalism. 212inShare Jump To Close David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at The New York Times, where he’s been for almost a decade.
Creating, Curating and Cultivating SXSW Interactive - Breaking News. The Art of Social Image Curation And Visual Linking. The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content. There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on.
Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news. Just a few years ago, the tools I used to use for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names.
Advanced Market Training » Blog Archive » A Journalistic View Of Content Curation. Content Curation: Truths, Threats, Motivations and Opportunities. This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog.
Follow her on Twitter here. Curation is taking over the digital content scene. Curation Traffic - Wordpress Curation Theme. Curation-ism, Part 1: The Case for Content Curation. Popular Today in Business: All Popular Articles imagecredit: SimonBlog In this 2-part series I’ll provide notations on curation — first laying out the case for why it’s a great opportunity for those prepared to do it well, and then providing examples on how to do just that (including our process at OpenView).
Though not really a new concept, with an unprecedented abundance of new content being made available every day, the role of curation is arguably more important than ever. Not only does it provide individuals with a welcome gateway and filtering service, it can also provide significant added value to those who offer that service, as well. The Case for Curation In my first post for OpenView, I discussed the importance of connecting directly with your customers in an age when there’s no lack of competitors vying for their attention. Blow Out Content Marketing and Lead Social Conversations with Content Curation. As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment. Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. And there are so many media choices today, making it harder to break through and make an impression. Content curation can open the floodgates by providing a rich source of third party info for sharing and commentary.
It helps to ensure a steady stream of topics by avoiding over-reliance on 100% original content, and is a great way to keep the channels brimming with SEO-friendly posts. It is a word that I used to hate because it sounded so grandiose. How to Use StumbleUpon for Business. The Ultimate Guide To Becoming An Amazing Twitter Curator. 646 Flares Filament.io 646 Flares × This is a guestpost by Simon Blackley (@simonblackley) of communications agency ESN. More about Simon at the end of the post. News, ideas and pictures of dogs wearing sunglasses spread around the planet with unprecedented speed. I found that we enrich our online networks by finding, selecting, combining and contextualising content that will be of value to them. In doing so, we build our own social brands. But we have lives, too! Here, I’ll describe the way I use free tools for personal content curation. Social Media Trends 2012 – Content Curation in PR. By Sally Falkow In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content.
Startup Smackdown: Pinterest Vs Fancy. Content Curation Taken to a New Level with Snip.it « Many of us are obsessed with creating inspiration boards over on Pinterest these days. Huntsy.com - Pinterest for Job Seekers. Pinterest makes it easy for people to keep track of their online favorites by pinning them to boards. Huntsy.com provides a similar tool for job seekers to keep track of job postings and to find connections at companies listing jobs. Huntsy.com helps job seekers organize their job searches, utilize their social networks to find job search help, and manage job application deadlines. How Huntsy Works. Using Storify to curate social media.
Content Curation World. There’s a Pinterest for that: A list of niche Pinterest clones. As soon as one startup hits it big, a crop of clones rush to cash in on the excitement. The latest company de jour to mimic is Pinterest, the popular visual-bookmarking site. And, as with Groupon and Airbnb before it, we’ve seen tons of “A Pinterest for ____” PR pitches. Inflite: Where Professionals Come To Play.
Social Media Roundup: Reinforcing Content, Being a First Responder, Negative Postings and More. 4 Storified Reasons SXSW Was Worth The Hassle From Al Gore, Sean Parker, Baratunde Thurston. Is this the smartest brand use of Pinterest yet? Curation is not a dirty word. The Next Wave of Visual Content Curation. Last month, during Social Media Week, SMG hosted an Ignite-inspired event called Spark. Social Media Influencers’ 5Ws For Content Curation. In 2012, social networks are proving to be the main channel of expression for internet users. In the age of social media and the mobile web, the internet is entering a phase of major egocasting, where digital identity and personal branding merge. Blogs and social networks are becoming extensions of the personality of their users. With the new tools on the social web, each user has the ultimate power of sharing content.
How Educators Use Pinterest for Curation. Digital Tools. The Curation-Over-Creation Trend That Fueled Pinterest's Rapid Growth. Laura Paine has a simple answer when asked why Pinterest exploded in popularity at this particular juncture in Internet history. The former reporter watched her newspaper cut positions, go from being a daily to a weekly and focus more on creating short, Q&A pieces, video and photo galleries in an effort to cling to dwindling online traffic. "People aren't really reading anymore," said Paine, who now works for the public relations firm InkHouse. Curator's ǝpoɔ. The Curation Conundrum.