The New Rules of Content Creation & Curation - MyTechOpinion.com. Pinterest Content Curation: My Secret Weapon for a Thriving Board. Content Curation: How To Curate Content For Your Blog And 6 Useful Tools. Content Curation Tools for Content Marketing: Storify vs Storyful. Over the last year, content marketing has experienced a meteoric rise as one of the leading social media strategies for companies.
As companies develop content marketing plans, choosing the right content curation tool has become an important decision that can have a big impact on the success or failure of a content marketing plan. With the right content curation tools, a company can save a lot of time, money and consistently discover high quality content. Why Content Curation Tools Once a basic content marketing strategy has been developed, a content curation tool needs to be selected. Content curation tools make it easier to monitor, aggregate and organize content from a variety of sources. This will be the first in a series of articles on content curation tools for content marketing. What is Content Marketing Content marketing is the creation, syndication and sharing of content as a marketing strategy to engage current and potential customers.
Choosing A Content Curation Tool Storify. Content Curation versus Content Aggregation: A Velvet Mr. T Painting. Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation.
A post on the Poynter blog back in early October points to the work of journalists engaging in curation via Twitter as a way of “filtering the signal from the noise.” The phrase used was “curation is the new aggregation.” A more recent post on the Simple-talk.com blog by Roger Hart delves more into the world of content curation in a broader sense, stating that it is a bit of a flavor-of-the-month. I would disagree with that sentiment, having discussed this for years. My experience with curation is more specific.
Daily, and sometimes twice daily, it is my job to draw from a set pool of content, radio programs’ arts and entertainment segments, and publish them into a CMS with text and audio. Over the past few years, publishing content in this manner makes me a curator of sorts. Curation and aggregation are similar in but a few ways. So. [velvet Mr. Percolate! Why Marketers Should Invest in Visual Content Creation. The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos.
The point is, I’m only 25 and I already feel old in the history of social media. But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. The most recent trend to come to social media is the dominance of visual content. Facebook has turned its walls into timelines and Pinterest, the online photo scrapbooking site, is now the number three social network in the country for total visits, and videos and infographics are peppering blogs everywhere. If you aren’t prepared for the visual content revolution, you may be left in the dust. How To Curate Twitter To Build Content & Engagement. Thanks to John Heywood, a writer and courtier to Henry VIII, we have classic epigrams like “Haste makes waste,” “a penny for your thought,” “beggars can’t be choosers,” and “the more the merrier.”
My favorite is “you can’t have your cake and eat it, too,” which Heywood actually recorded as “Wolde ye both eate your cake and have your cake.” When it comes to Twitter, I most value each of my many individual interactions (let’s call that eating my cake) – but at the same time, I’d like to continue enjoying the benefit of that content outside of the Twittersphere (that would be having my cake). While Twitter maintains that they don’t delete tweets, trying to find older posts can be a challenge.
By curating and aggregating your Twitter content outside of Twitter, not only will you be able to more easily find that pithy bit you tweeted a few months ago, but you’ll also be able to repurpose that content into narrative threads, and use it as a springboard for even more engagement. Storify Twylah. Is Pinterest going to make any money? Zeeik: Social Video Curation. Zeeik.com attempts to collect the best video information available on a given topic.
Zeeik launched last month – a bold attempt to penetrate an overly saturated market, where video sharing sites rise and fall, each desperately trying to appeal to video consumers, some with novel ideas, some redundantly rephrasing the obvious. Fortunately, Zeeik does offer a novel approach, but it has a long way to go to become a power player. Zeeik likes to define its purpose as a “social video curation” platform, where users can share and organize online user-generated video content on specific topics.
Even bolder, Zeeik defines itself as Pinterest for video, except that it targets “knowledge seekers” and not “entertainment seekers.” That’s like saying that Zeeik is not willing to cater to the web’s most massive audience. “Some people have said that Zeeik.com is a Pinterest for video, but we are more focused on knowledge seekers, not entertainment seekers,” said Tae Sung Chung, founder and CEO. Five Social Curation Sites for Luxury Brands. Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year.
With Pinterest‘s overnight celebrity and PPR’s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and product curation space, has begun. With that, it’s clear that luxury brands are looking beyond wildly popular sites with large numbers of users but lower intentions to purchase items that they add to their boards. Luxury brands are wanting to make meaningful connections that lead to the consumption of more luxury goods. Here are five sites that are aiming to take them there. Fancy TheFancy.com has a database of more than 150 million things and more than 1.5 billion associated data points. Engagement and social activities that surround their marketing are focused on driving sales conversions, something that any luxury brand or retailer knows.
Discoveredd StyleSaint. Storify description, Social Networking Downloads List By 30 Day Change. Take a dash of Tumblr, and mix in a cup of Pinterest.
Sprinkle it with Facebook and top it off with Twitter, and you'd have Storify, a social media curation service that's a whole lot easier to use than it is to describe. Storify is designed to let its users tell their own stories, creating them from content found around the Web. To use the service, you simply sign up for an account (or link it to your existing Facebook or Twitter account) and begin creating. Storify's two-paneled interface lets you collect content on one side, and then drag it over to the other side when you want to use it in your story. The version we reviewed is a Web-based application; vendor Storify Inc. also makes an iPad app. The Media panel, which sits on the right side of the screen, is where you find content. Once you've found the content you'd like to use in your Storify story, you drag and drop to add it to your story, which you create in a panel on the left side of the screen.
--Liane Cassavoy. 4 Steps Effective Content Curation. In last week’s post I laid out a case for content curation – why it can be a great opportunity for companies to engage with their customers, provide them with valuable information, and establish themselves as a trusted resource and thought leader in their industry.
But no matter how airtight that case may be, the fact is theory is one thing, practice another. As Sales Benchmark Index CEO Greg Alexander points out, even if companies decide to adopt content marketing strategies, that doesn’t mean they’ll be successful. It all comes down to the value of the content you’re offering your customers, and to that end my favorite tip Alexander offers to B2B companies is, “Give away your how-to knowledge.” I couldn’t agree more. So in the spirit of that advice, here is a run-down of OpenView’s content curation process, with tips as well as a list of tools and other examples of curation models from around the web below. Step 1: Define & Conquer Note: To Share or Not to Share Step 4: Get Active. The Verge interview: David Carr on curation, crowdsourcing, and the future of journalism.
212inShare Jump To Close David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at The New York Times, where he’s been for almost a decade.
His weekly column, "The Media Equation," covers all aspects of journalism and culture, especially the always-evolving world of online news; his recent work has questioned the rise of Twitter activism, investigated the failure of Tribune media, and mused on Louis C.K.' S successful experiment in self-distributed comedy. Let’s start by talking about the Curator’s Code. I paid attention to it, number one, because of who was proposing it. The other thing is, people generally talk on backchannels: ‘Oh, I had that first,’ or ‘That guy ripped me off,’ or ‘She’s always picking my pocket.’ I just think that people seem less and less concerned about where their information comes from at a time when I think they should be more and more concerned about it.
Section TOC Title. Creating, Curating and Cultivating SXSW Interactive - Breaking News. The Art of Social Image Curation And Visual Linking. It seems like everyone is jumping on the Pinterest bandwagon these days and creating boards of their favorite images.
Pinterest is creating a new type of online sharer, the social image curator. This activity goes way beyond normal photo sharing that’s done on Flickr or Facebook. Users are connecting with images to self-identify with their needs, wants and desires. It’s important for marketers to understand this trend and learn from it in order to create and display images that users want to pin and share. Visual Bookmarking and Storytelling The truth is Pinterest gives users a care-free way of categorizing content on their terms. Finding and consuming information is much easier and quicker when it’s in a visual format. Let’s not forget the current fascination with data visualization, a.k.a.
Those creative illustrations combine information with compelling graphics (hence the name) to create perfect vehicles for storytelling. Developing a Visual Content Strategy Visual Content Drives Traffic. The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content. There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on.
Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news. Just a few years ago, the tools I used to use for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names. More recently I’ve discovered some great new tools to read and share my favorite content which I’ve included here in this list. Whether you are a person who just likes to stay on top of the latest news, a blogger like me who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list. Content Gathering and Personalized Newsfeeds iPad Curation Social Media Curation Topic Pages. Advanced Market Training » Blog Archive » A Journalistic View Of Content Curation.
Content Curation: Truths, Threats, Motivations and Opportunities. This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog.
Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Applications used for curation of content (often dubbed "productivity" apps) are quickly multiplying in the iTunes store. Take a look at your Facebook timeline, Twitter stream and blog. The Basis for Curation The foundation underlying the act of curation isn’t new in the digital space. Adding to that foundation is the issue of data management. Related, this leads into my initial reaction to the trend itself. This brings up other unnerving questions as well: With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
Motivations Behind Content Curation and Sharing Motivations behind curation are positive. Curation Traffic - Wordpress Curation Theme. Curation-ism, Part 1: The Case for Content Curation. Popular Today in Business: All Popular Articles imagecredit: SimonBlog In this 2-part series I’ll provide notations on curation — first laying out the case for why it’s a great opportunity for those prepared to do it well, and then providing examples on how to do just that (including our process at OpenView). Though not really a new concept, with an unprecedented abundance of new content being made available every day, the role of curation is arguably more important than ever. Not only does it provide individuals with a welcome gateway and filtering service, it can also provide significant added value to those who offer that service, as well. The Case for Curation In my first post for OpenView, I discussed the importance of connecting directly with your customers in an age when there’s no lack of competitors vying for their attention.
Two Misconceptions: Those Who Can’t Create Curate and You’re the Only Person with Something Original to Say Curate It, and They Will Come. Blow Out Content Marketing and Lead Social Conversations with Content Curation. As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment. Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. And there are so many media choices today, making it harder to break through and make an impression. Content curation can open the floodgates by providing a rich source of third party info for sharing and commentary. It helps to ensure a steady stream of topics by avoiding over-reliance on 100% original content, and is a great way to keep the channels brimming with SEO-friendly posts. It is a word that I used to hate because it sounded so grandiose. Having said that, it may not be obvious how and why to use curation for content marketing.
Well it makes a lot of sense, especially when using social media to achieve your objectives: Content Curation: What it is and Why it is Hot There are many types of curation. Conclusion. How to Use StumbleUpon for Business. The Ultimate Guide To Becoming An Amazing Twitter Curator. 646 Flares Filament.io 646 Flares × This is a guestpost by Simon Blackley (@simonblackley) of communications agency ESN. More about Simon at the end of the post. News, ideas and pictures of dogs wearing sunglasses spread around the planet with unprecedented speed.
I found that we enrich our online networks by finding, selecting, combining and contextualising content that will be of value to them. In doing so, we build our own social brands. But we have lives, too! Here, I’ll describe the way I use free tools for personal content curation. A word of warning: I’m a PC and Android user. Never run out of great articles: 24/7 content collection I’m a big fan of RSS. Of course you can grab RSS feeds for most blogs and websites. Twitter has unhelpfully removed all RSS buttons from its interface, though feeds created in the past using those buttons still work. To read my RSS feeds, I use Google Reader on the desktop and NewsRob on my Android Phone. How to store all your content treasures. Social Media Trends 2012 – Content Curation in PR. Startup Smackdown: Pinterest Vs Fancy. Content Curation Taken to a New Level with Snip.it « Huntsy.com - Pinterest for Job Seekers.
Using Storify to curate social media. Content Curation World. There’s a Pinterest for that: A list of niche Pinterest clones. Inflite: Where Professionals Come To Play. Social Media Roundup: Reinforcing Content, Being a First Responder, Negative Postings and More. 4 Storified Reasons SXSW Was Worth The Hassle From Al Gore, Sean Parker, Baratunde Thurston.
Is this the smartest brand use of Pinterest yet? Curation is not a dirty word. The Next Wave of Visual Content Curation. Social Media Influencers’ 5Ws For Content Curation. How Educators Use Pinterest for Curation. The Curation-Over-Creation Trend That Fueled Pinterest's Rapid Growth. Curator's ǝpoɔ. The Curation Conundrum. #Curation101.