What would a time-based advertising currency mean for online publishing? Trials to sell advertisers blocks of time by the Financial Times are a bold step in tackling the myriad problems with online advertising, but how radical an impact would it have on the basic mechanics of online publishing? The trials, in partnership with Chartbeat and first reported by The Drum, are designed to enable the FT to sell blocks of time. As FT commercial director of digital advertising and insight Jon Slade told the Drum: "We can sell a thousand hours of exposure to a chief executive audience in Germany, for example, or we can give clients 500 hours of exposure to finance directors in Belgium.
That currency has a lot of merit. " In a world where everyone knows almost no one looks at ads, let alone takes in their messages, attention time as a currency definitely has a lot of merit, and it chimes with the thoughts of many of the more forward thinking publishers looking to move beyond chasing page views. What parts of online publishing would it affect? From volume to value? Storychord.com. From Baseball Cards to Happy Meals, Micro-Content Marketing Has Been Around Longer Than You Think.
It takes a lot to grab an Internet user’s attention today. Half of all web page visits last for 10 seconds or less, and most visitors will read no more than 28 percent of the text on any given page. It’s no wonder that marketers are keen on turning their products into “snackable” moments, ready for a web audience whose attention is split by an increasing number of content creators. Every content marketer is looking for a slice of the pie, no matter how small, in the hope that that small impression will translate into a moment, a click and eventually a conversion.
Micro-content is by nature promotional, meant to encourage an action or elicit an emotion from a consumer, but is not an outright advertisement. While micro-content now mainly refers to bites of content that can be shared over social media, companies have long been using small bits of their product to create memorable moments and impressions to hook consumers to keep them coming back.
Trade cards Since the 17th Century Since 1886. Attention and the brain’s anti-distraction mechanism. Posted on May 15, 2014. Filed under: Attention Matters, Linda Ray | Tags: attentional intelligence, distraction, focus, Jeffrey Schwartz, John Gaspar, John McDonald, Linda Ray, NeuResource Group, NeuroCapability, neuroleadership, neuroscience, object-based attention, Robert Desimone, spatial attention, Tara Neven, The Mind and the Brain | Linda Ray, the co-founder and co-director of neuresource group, coined the term “attentional intelligence” in 2012.
In this post, she looks at a recent study that shows the brain has a built-in anti-distraction mechanism, which assists us in maintaining focus. Where’s Waldo? New research Something as simple as picking out a face in the crowd is actually quite a complicated task: Your brain has to retrieve the memory of the face you’re seeking, then hold it in place while scanning the crowd, paying special attention to finding a match. “The interactions are surprisingly similar to those seen in spatial attention,” Desimone says. Why this is relevant. Even a 3-Second Distraction Can Screw You Up -- Science of Us. This Week’s Insight: Even the teensiest distractions can seriously throw us off. One recent study found that interruptions as brief as 2.8 seconds were enough to more than double the number of errors study participants made on a given task.
The Evidence: Researchers asked 300 Michigan State University undergrads to complete a tedious computer exercise in which subjects needed to remember exactly where they were in a precise sequence of tasks. The researchers evilly programmed interruptions to occur after about every sixth step, in the form of a pop-up box that required the volunteers to type in a CAPTCHA-esque code before they could get back to work. In one experiment, the code was four characters long, and the interruption lasted about 4.4 seconds; in a second experiment, the code and disruption were about half as long, lasting 2.8 seconds on average.
What Spotify's 'Skipping' Study Can Teach You About Consumer Attention Span. Music blogger Paul Lamere recently analyzed Spotify's data for skipping frequencies. He wanted to learn more about the circumstances under which Spotify users are skipping a song and moving on to the next one, rather than listening to the tune all the way through. For business leaders, who are constantly trying to hold the attention of a room during meetings or presentations, the insights are startling. For example, Lamere assessed how often a song gets skipped in the first five seconds that it's playing. His finding? In other words, nearly one out of four songs gets skipped before it even has five seconds to make an impression.
Lamere compared this five-second skipping rate to skipping rates after 10 seconds, 30 seconds, and before a song finishes. First 5 seconds: 24.14 percent likelihood of skipping to the next song.First 10 seconds: 28.97 percentFirst 30 seconds: 35.05 percentBefore song finishes: 48.6 percent Writing a hooky tune or a Hollywood script is one thing.
Read it or Reddit? MSU faculty and students grapple with the evolution of reading in the digital age. Thousands of years ago, when writing was first becoming widely used, it was touted by its early adopters as a memory aid that would make it possible for knowledge to transcend the ages. But critics argued that the long-term effects of this new technology were unknown. They worried that the young people who were eagerly learning to write could be irreparably harming their minds by allowing traditional skills to wither. Memory, in particular, was forecast to quickly atrophy, taking with it the critical thinking that deep reflection on one's memories encouraged. Even Socrates disparaged the new technology, calling it an "elixir not of memory, but of reminding.
" This debate should seem familiar. It has been repeated invention after invention for millennia. Today's debate concerns the fate of reading in a world where a growing number of young people spend a growing portion of their waking hours staring at a smartphone or other screen. It's an observation backed by research. That was 1994. Automattic acquires Longreads to lengthen online attention spans. Study: People Pay More Attention to the Upper Half of Field of Vision. Overcome Short Attention Spans with 'Micro-Content' What can your advertising do in 10 seconds? You might think, not a whole lot.
But after a study from University of Hamburg and University of Hannover found that over 50 percent of internet users stay on a webpage for less than 10 seconds, advertisers are now focusing on micro-content: clever, persuasive and concise messages to target an audience with barely-there attention spans. Here are five smart tips on making the most of that micro-content: 1. On social media, embrace images and keep posts short. The numbers don’t lie -- including an image or video in social-media posts can do wonders for your engagement rates. Tweets with image links are twice as engaging as those without and Facebook posts with photos account for 93 percent of the most engaging posts on the platform. Keep tweets and Facebook posts down to a sentence or two at most: Click-through rates on Twitter peak between 120 and 130 characters and Facebook posts with less than 70 characters garner the most likes. 2. 3. 4. 5.
The complete guide to structuring your ideal work day - Quartz. Optimizing your work day to maximize your productivity and happiness admittedly isn’t a hard science. Differences in body chemistry, sleep routine, personality, profession, and office culture mean that one person’s ideal day is another’s productivity nightmare. But there are some evidence-based guidelines you can follow to get yourself on the right track.
Here’s our take on a top-notch schedule: When you first wake up Unfortunately, it’s hard to say exactly when one should wake to start the day right. Adults need seven to nine hours sleep, but your exact wakeup time just needs to be consistent. If at all possible, resist the urge to inhale a cup of coffee first thing in the morning. Before leaving for work Send out emails that don’t require a response straight away—particularly ones that might require some thought before the recipient can respond. Get creative on your commute Settle down and drink Caffeine addicts rejoice: Peak coffee time is between 9:30 and 11:30am.
A few accumulated thoughts on media. A few days back my friend Pip Coburn, who runs an investment advisory service, and his colleague Brynne Thompson asked me to discuss what I have learned about media after spending nearly 12 years on Gigaom, pretty much most of my working life in various aspects of media, and two decades on the internet. It turned out to be a fun conversation that was shared by Pip and Brynne with their carefully curated email list of friends and clients. After going over it, I thought, why not create an abbreviated version and share it online? My definition of media? “Anything which owns attention.” Photo by Maksym Yemelynov/Thinkstock Whether it is through stock-market trading or the sale of hotel rooms, the internet has a way of bringing deflationary forces to all businesses that were hitherto inefficient and involved many middlemen.
The “ruthless efficiency” of advertising on the internet: highly targeted demand.The endless inventory available on the internet: overwhelming supply. How Millionaires Manage Their Time. This is a guest post by Jaime Tardy. She has interviewed over 130 millionaires on her blog and just published a new book about what she’s learned. It’s called, The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup. You can follow her on Twitter. Let’s face it. One of the most difficult areas of most people’s lives is time management. We all want enough time for our work, our family, and ourselves. Photo courtesy of ©ShutterStock.com/merzzie I’ve been lucky enough to interview over 130 millionaires.
Get everything out of your head. You may not have the time to do all of these (since if you are reading this you are time starved!) When I feel in control of my time, instead of my time controlling me, I make better decisions and am more able to enjoy my life. All the millionaires I have interviewed have one thing in common: they take responsibility for their time. The Rise of Temporality in Business | Apps on GOOD. Temporality has long been a sound business strategy because of its proven ability to make consumers feel as though they have to act as fast as possible before a seemingly amazing opportunity slips away. We often find phrases like "for a limited time only," "three for the price of one through Labor Day weekend," and "check out our summer blowout sale" plastered with exclamation points framing the facades of retail stores. In the online world, Sevenly, SnapChat, and woot.com are three other great examples of temporality-as-business-strategy.
All this aside, here is the thing that is kind of blowing my mind right now: Dong Nguyen, the creator of popular app, Flappy Bird, may have accidentally created a whole new chapter in the evolution of “temporal business models” the moment he announced on Twitter that he would be removing the Blockbuster app from the app store due to how complex the fame has made his life. 1. 2.
Let’s talk about this. So, what do you think? 5 Ways To Finally Stop Wasting Your Time. We’ve all had days like this: After running late to work, we get caught by that chatty co-worker for a half-hour only to return to our desks to do some online research and end up down the YouTube rabbit hole. The morning’s shot. It’s going to be another late night to make up for the lost time. It doesn’t have to be that way, says Gilbert, Arizona, time management expert and life coach Steve Chandler, author of Time Warrior--and you don’t even have to swear off social media to gain back control. Mastering the hours in your day comes from a deeper level of understanding and confidence. Here are five ways to take back your time. 1. Track your time for a few days, noting how you’re spending your hours and on what tasks, Chandler says. 2. Contrary to popular belief, Candy Crush isn’t the biggest time-waster out there. When you find yourself pausing, you’re more likely to procrastinate or avoid the task, while finding ways to distract yourself. 3. 4. 5.
[Image: Flickr user BA_Banks] Moral in the Morning, But Dishonest in the Afternoon. News Our ability to exhibit self-control to avoid cheating or lying is significantly reduced over the course of a day, making us more likely to be dishonest in the afternoon than in the morning, according to findings published in Psychological Science, a journal of the Association for Psychological Science. “As ethics researchers, we had been running experiments examining various unethical behaviors, such as lying, stealing, and cheating,” researchers Maryam Kouchaki of Harvard University and Isaac Smith of the University of Utah’s David Eccles School of Business explain. “We noticed that experiments conducted in the morning seemed to systematically result in lower instances of unethical behavior.”
This led the researchers to wonder: Is it easier to resist opportunities to lie, cheat, steal, and engage in other unethical behavior in the morning than in the afternoon? In two experiments, college-age participants were shown various patterns of dots on a computer. Digital Junkie - Information Overload. Breaking news pragmatically: Some reflections on silence and timing in networked journalism. Speak only if it improves upon the silence. —Mohandas Gandhi Last week’s coverage of the events in Boston showed how much the networked press needs to better understand two things: silence and timing. The Internet makes it possible for people other than traditional journalists to express themselves, quickly, to potentially large audiences.
But the ideal press should be about more than this. It should be about demonstrating robust answers to two inseparable questions: Why do you need to know something now? And why do you need to say something now? Both questions demand awareness of what not to say, and when not to say it — knowledge the networked press is only beginning to develop. The broadest definition of the networked press is a system that attends to, represents, circulates, and amplifies publicly meaningful perspectives.
To be sure, there were bright spots. Silence I mean silence as the thoughtful absence of speech. How could we make sense of such silences? Timing What’s to be done? Don’t Multitask: Your Brain Will Thank You. This post is in partnership with Inc., which offers useful advice, resources, and insights to entrepreneurs and business owners. The article below was originally published at Inc.com. The ability to juggle work is a standard job requirement.
Researchers have another name for this supposedly desirable skill, however: chronic multitasking. If this sounds more like an affliction than a resumé booster, that’s because research has shown again and again that the human mind isn’t meant to multitask. Even worse, research shows that multitasking can have long-term harmful effects on brain function. In a 2009 study, Stanford researcher Clifford Nass challenged 262 college students to complete experiments that involved switching among tasks, filtering irrelevant information, and using working memory. (MORE: The Hidden Cost of Tax Refunds) They found the opposite: Chronic multitaskers were abysmal at all three tasks. Multitasking is a weakness, not a strength. Infographies / Exploring Demographics Media time. After Yahoo's questionable acquisition of Summly, Seedcamp's tl;dr says curation trumps algorithms.
How to create an effective content curation plan. Top 10 Best Time Travel Movies. 4 Awesome Ways to Deliver Content. (28) How to master your time - Leading a better life - Quora. STOP! Relevant info only…but what about the advertiser? New Tech City: Using Tech to Slow Down Our Lives in 2013. This Is How Much Time You Spend on Facebook, Twitter, Tumblr. NewsEngagementRevenueLoss.png (Image PNG, 960x840 pixels) - Redimensionnée (72%) Websites and Engagement | The Transition to Digital Journalism. Breaking News. MR_Infographic.jpg (Image JPEG, 1100x2554 pixels) HowTo: EC2 for Poets. Who should see what when? Three principles for personalized news. About BBH Labs. Tech Entrepreneurs Get a Hand Pairing Up. The Clip Report Vol 2 - The Future of Media. Facebook’s News Feed Sorely Needs A “Read It Later” Button, And That’s Where Spool Comes In.
Your E-Book Is Reading You. Twitter : le nouveau régime attentionnel du web. News from reputable sources is most shared. Is Cue the Cure for Information Overload? Pickie Is A Personalized Shopping Magazine Based On Your Friends’ Social Mentions. Souffrez-vous d'infobésité ? Sometimes, less is more in a world of information overload. Hockey fans like donuts: why it could make online news content more valuable. App für Entscheider: FTD launcht kostenlose Anwendung.
App für Entscheider: FTD launcht kostenlose Anwendung. Internal Time: The Science of Chronotypes, Social Jet Lag, and Why You're So Tired. Dan Gillmor » Why LinkedIn’s News Site Could Be Huge. "FTD Executive Edition": Neue "FTD"-App für Entscheider. TNW Daily Dose - Just another The Next Web site. Lies das! – Bitly ermittelt die Bestzeiten für Posts auf Twitter und Facebook.
2011 Knight Fellow Paddy Hirsch « Knight Garage. Just-in-time Information through Mobile Connections. Watching the Rhythm of News Consumption. #WYWO. L’ère des flux est arrivée, affrontons-la ! Embracing the stream: ITV’s new Twitter-inspired news site breaks the day’s news into pieces. Read Offline: News.me Automatically Downloads Your News Whenever You Leave Home. 'Just the News': A curated online news service.
Twitter May Have Begun Putting Summify to Work. Twitter lance une lettre d'information hebdomadaire. In case you missed it ... Guardian and Observer long reads of the week | Info. In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income. The “Unhyped” New Areas in Internet and Mobile. Greenhorn Connect Helps Startups Get on Their Feet, if They're Good Enough.