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IBM has identified four new types of digital consumers that media providers should target to improve digital revenue streams. The ‘Beyond Digital’ report states that the new behaviours of connected customers - which include social viewing, distracted viewing and digesting on-demand content – have greatly impacted media providers.
The Sun has entered the social gaming market with the launch of Sun Football Legends on Facebook, which is set to incorporate in-game advertising. The game has a role playing format and involves players steering footballers through a series of on- and off-field tests throughout the day.
USA TODAY and Hilton Worldwide inked a deal to provide the electronic version of the paper to guests of Hilton-brand hotels.
There is still a newspaper publishing market in the United States. Seventy-one of the country's daily newspapers changed hands last year in deals totalling just under $800m (£509m). Why?
Some of Silicon Valley’s biggest technology companies reject suggestions they are now news organisations. But they nevertheless think they have the prescription for what news media must do next… First, the disclosures: “We’re not a news company,” Google’s head of news products and Google+ programming Richard Gingras told media executives at the Paley Center’s international council of media executives in Madrid on Thursday.
In a blog post at her eponymous website, Arianna Huffington has provided some numbers that describe the growth of the news network over the past year — a year that coincided with its acquisition by AOL for $315 million — and more than a few of them are eye-popping.
SPIEGEL ONLINE : Wann startet die deutsche Ausgabe der "Huffington Post"? Arianna Huffington : Vorher sind noch zwei andere europäische Ausgaben dran, Spanien Ende März, in Zusammenarbeit mit "El País", und Italien im April mit "L'Espresso" und "Repubblica". SPIEGEL ONLINE : Mit wem werden Sie in Deutschland kooperieren?
We’ve written before about the need for newspapers to be “digital first” and to think like startups as they try to adapt to the evolution of the media industry. Can a traditional newspaper take an even bigger step and actually help give birth to new technologies or services by acting like a startup incubator? At least two of them are planning to give it a try: the Philadelphia News Network just launched an incubator , and Digital First Media recently launched a venture-capital arm and says it plans to invest in tech startups .
This may be the year where newspapers finally drop the idea of treating all news as a product, and all readers as customers.
Since the invention of media (the book, the record, the movie...), there's been a pyramid of value and pricing delivered by those that create it: Starting from the bottom:
The paradox continues. Newspaper readership continues to run at all-time highs as the business model crumbles. From a Newspaper Association of America press release issued today:
By Michael Malone -- Broadcasting & Cable, 11/17/2011 10:59:50 AM
Der Journalist – das neue Haustier
BitCoin - Virtual Currency
Seth Godin is the marketer’s marketer, somewhere beyond guru. He’s now poking the edges of publishing.
Marketing Magazine Pensez-vous qu'un média soi une marque comme les autres, déclinable à l'envi?