IBM identifies four 'digital personalities' to help segment media audiences. IBM has identified four new types of digital consumers that media providers should target to improve digital revenue streams.
Nod: news on demand. With Trove, Ex-WaPo Labs Team Takes Another Try at Social Reading. The Sun pushes in-game advertising with Facebook game. Hilton, USA TODAY give guests new content choices. USA TODAY and Hilton Worldwide inked a deal to provide the electronic version of the paper to guests of Hilton-brand hotels.
Why investors bought 71 US newspapers last year. There is still a newspaper publishing market in the United States.
How tech’s giants want to re-invent journalism. Some of Silicon Valley’s biggest technology companies reject suggestions they are now news organisations.
But they nevertheless think they have the prescription for what news media must do next… First, the disclosures: “We’re not a news company,” Google’s head of news products and Google+ programming Richard Gingras told media executives at the Paley Center’s international council of media executives in Madrid on Thursday.
“We’re a platform,” Facebook’s journalism manager Vadim Lavrusik duly followed. Oh, really… ? The Future of the book is the stream: no longer sold by title, but by time. How the Huffington Post became a new-media behemoth. In a blog post at her eponymous website, Arianna Huffington has provided some numbers that describe the growth of the news network over the past year — a year that coincided with its acquisition by AOL for $315 million — and more than a few of them are eye-popping.
At a time when some newspaper websites are happy to get page views in the tens of millions in a month, The Huffington Post racked up more than a billion page views in December. And while page views can be inflated, some of the site’s other metrics show that if there’s one thing the team that build the HuffPo understands, it is how to get reader engagement to hit levels that other news sites and publishers can only dream of. It should be noted that AOL started redirecting its existing news portal site to the Huffington Post site in May, which undoubtedly helped boost many of the traffic numbers (although it’s not clear just how many visitors the AOL News site was getting when it made the switch). Arianna Huffington: "Wir sind sehr opportunistisch" - SPIEGEL ONLINE - Nachrichten - Netzwelt.
The Incredible Shrinking New York Times. Spool Lets You Save Articles And Videos For Personal Offline Use. Can newspapers also be tech incubators? PaidContent:UK - Mobile. This may be the year where newspapers finally drop the idea of treating all news as a product, and all readers as customers.
One early sign of this shift was the 2010 launch of paywalls for the London Times and Sunday Times. The erosion in the paid media pyramid. Since the invention of media (the book, the record, the movie...), there's been a pyramid of value and pricing delivered by those that create it: Starting from the bottom: Free content is delivered to anyone who is willing to consume it, usually as a way of engaging attention and leading to sales of content down the road.
This is the movie trailer, the guest on Oprah, the free chapter, the tweets highlighting big ideas. Traffic to Newspaper Websites Continues to Surge. The paradox continues.
Newspaper readership continues to run at all-time highs as the business model crumbles. From a Newspaper Association of America press release issued today: Newspapers improved upon their website traffic in the first quarter of 2012 with a 4.4 percent increase year-over-year in adult unique visitors (113 million) and a 10 percent increase in adult average daily visitors (25 million).Further, newspapers achieved a more than 7 percent increase in unique visitors ages 21 to 34, with average daily visits by this age group up 17 percent and total visits rising by 15 percent, an analysis performed by the Newspaper Association of America with data provided by comScore reveals.
Young audience engagement with newspaper websites also is demonstrated by a 10 percent increase in average daily visitors in the 18-to-24 age group. Read more… Comments comments. Gannett, Hearst, Others Partner on Shopping Site - 2011-11-17 15:59:50. Eight major media companies, including Gannett, Cox Media Group, Hearst and Washington Post Co., have formed a joint online shopping venture called Find N Save Network.
While a number of the companies own TV stations, the digital venture is for newspapers. Any local daily paper in the country can affiliate with Find N Save, which offers daily deals and coupons, and alerts shoppers to deals via text message. By the end of 2012, it will be in place at an estimated 250 newspapers, say the principals, and 400 by 2013.
Der Journalist – das neue Haustier. BitCoin - Virtual Currency. Six Lessons for News Publishers from Seth Godin. Seth Godin is the marketer’s marketer, somewhere beyond guru.
He’s now poking the edges of publishing. After 13 bestsellers, manufactured and sold through the traditional industry, he’s causing quite a stir in the book world, publishing his new book — “Poke the Box” — through The Domino Project. If you haven’t heard much about Domino yet, you soon will. Domino marries Godin’s marketing star power (76,000 followers of his blog just through Twitter) with the book marketing heft of a little company called Amazon. The Domino Project is powered by Amazon, as it moves deeper into the world of becoming a publisher itself, building on its CreateSpace do-it-yourself publishing initiative and its two imprints launched last year, Amazon Encore (reprints of previously self-published books) and Amazon Crossing (translations). Domino is, aspirationally, higher profile. The Domino Project is also a good distillation of the challenges faced by the legacy book industry. Facebook vs Twitter for journalists - a short comparison.
En presse, le Web va défendre le papier - Marque. Marketing Magazine Pensez-vous qu'un média soi une marque comme les autres, déclinable à l'envi? Pierre Conte: Je crois qu'aucune marque n'est déclinable à l'envi. Avant d'élargir une gamme, il faut se poser beaucoup de questions sur les frontières à respecter pour ne pas mettre en danger et déstabiliser l' ADN de la marque. Time restricts non-subscribers online. Time magazine is restricting online access to its latest edition to users who subcribe either in print or via the iPad. Visitors to Time.com can access relatively little content from the latest edition of the magazine, dated 12 July, with sections including letters to the editor behind the paywall.
Clicking on almost any story that comes from the magazine leads to a message: "The following is an abridged version of an article that appears in the July 12, 2010 print and iPad editions of TIME. " Most of Time.com's extensive web-only content remains free, but this message appears on all content from the print edition of the magazine. Time's digital iPad edition costs $4.99 (£3.30).
USA: Internet media continue to evolve, old media flirt with ext. One of our more charming American sayings is that a time comes when you have to shit or get off the pot. We can only hope that moment has arrived in the debate over paid content online, and that in 2010, Rupert Murdoch and company will charge or not, and succeed or fail, and we can be done with this tiresome topic. While old media moguls fret over collecting pennies, upstarts will be creating more competitive news businesses, having the advantage of much lower costs.
We have seen not-for-profit news organisations march into Minneapolis, San Francisco, Chicago and Texas. Citizen Journalism Platform AllVoices Sets Up News Desks In 30 C. AllVoices, a fast-growing citizen journalism platform, is announcing significant expansion today. The startup is launching global news desks in 30 different cities around the world, where both professional and citizen journalists will provide regular in-country reports from the ground. With the news desks, citizen reporters will be able to receive assignments from professional journalists. Cities with news desks include Baghdad, Beijing, Islamabad, London, Nairobi, and Shanghai. 6 Game-Changing Digital Journalism Events of 2011. The year 2011 brought extraordinary progress for online journalism. From breaking news curation to new revenue models, many an organization put its best digital foot forward.
Social media became more tightly integrated into reporting and overall strategy, while mobile app creation and content optimization were no longer a nice-to-have, but a must. These trends are quickly shaping the young and agile web news industry. Media News: 2009 Was a Lousy Year for Top 100 Media Cos - Advert. Study Finds Newspapers Lead in Providing New Information - NYTim. Etreintes digitales. C'est bien la preuve que le design est de plus en plus important pour les technologistes de tout poil. Pour ce deuxième jour de Launch festival à San Francisco, la conférence de start-ups ouvre sa scène à Yves Béhar, designer de légende, fondateur de fuseproject, créateur de la Jambox - entre autres.
Extraits de son fireside chat avec Jason Calacanis... Sur la technologie. "Dans les années 90, il n'y avait pas vraiment d'intérêt pour le design. C'était comme être le décorateur, qui intervient en dernier. Sur les Etats-Unis. Sur le design. Sur One laptop per child. Sur les smartwatch et les wearables. Sur Google Glass. Sur les usages. Making Your News Budget Public: How And Why. A subscription to Times Online could be just another item on Sky.
More on New York's Newsday, its paywall and its (in)famous 35 paying subscribers. Media News. 10 July 2013 | The New York Times. Alfred's Free Press - Witness. Al Jazeera unveils new portal for citizen reporters. Europas Pay-Modelle im Vergleich. Scott Rosenberg's Wordyard » Blog Archive » For the media biz, i.
A Community For Artists. Kidult. NewsCred Relaunches, Looks To Become “Ning For Newspapers” Back in 2008, we wrote about a startup called NewsCred, which looked to help identify the most trustworthy news sources using a combination of community voting and algorithms. Forecasting Daily Print’s Demise. Study: 52 Percent Of Bloggers Consider Themselves Journalists. BBC tells news staff to embrace social media. Hulu Investor Injects $50 Million Into Baidu’s Online Video Vent. Context is King: How Videos Are Found And Consumed Online. Six Million Check-Ins for Top 10 Shows on GetGlue Last Year.
USA Today Outsources New Web Section to Demand Media - Advertisi. Demand Media gets down to major media publishers. What works for news orgs on Foursquare? Opinion, reviews, evergreens, but maybe not the news.