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CMOs are entering a new period of organizational change as they restructure to minimize costs, maximize flexibility and place digital and social media at the heart of their global strategies. In fact, 75% are either restructuring their marketing organization now or will do so by the end of 2011, according to a new Forrester Research survey of marketing leaders. But as you consider a potential reorganization, ask yourself what context shapes your global marketing. ... <p style="text-align:right;color:#A8A8A8"></p>
Forrester’s IT Forum 2010 is right around the corner, and much of Forrester’s research community is gearing up for a great event.
The Facebook Blue Ribbon Award, run for the first time this month, 'honours the top most creative and innovative campaigns and most engaging pages each month', according to Facebook.
The awesome crew over at SocialMediaExaminer.com just released their 2o1o Social Media Marketing Industry Report.
British clothing brand Burberry is to boost its digital spend to 20% of its total marketing budget as it attempts to build its brand online. It has appointed its first dedicated head of digital, Simon Gresham Jones, who joins from Microsoft where he was head of Xbox.com EMEA for almost three years. He will report to Sarah Manley, Burberry’s senior VP of marketing, who created the new role following her appointment in April 2008. Jones will aim to ramp up digital as a sales and marketing channel for Burberry in a bid to attract high-end consumers who are flocking online as brands and publishers improve their digital services. Burberry is keen to learn from the online success of other retail sectors and take advantage of new sales and marketing opportunities, according to Fred Uribe, director of strategic marketing. “If you look at the major players in the luxury sector, it’s remarkable how all of us lag behind other brands such as telcos,” said Uribe.
Agencies continually reinvent themselves to serve their clients — they have to quickly adapt to changes in marketing strategy, media, technology, and society.
Premium portioned coffee specialist Nespresso is setting up its first dedicated UK customer relationship centre (CRC) to meet growing demand in the UK and Republic of Ireland. Based at the Nestlé UK site in York, the new CRC team of more than 40 dedicated Nespresso coffee specialists will deliver personalised services to consumers.
Chief Marketing Officer Council World Wide Look for technology and marketing thought leadership every month from Marketing Magnified.
I had thechance to speak with Lucas Watson from P&G last week. He spearheads digital innovation on the marcom side and leads a small team of digital and social experts who work across the brands (Global Team Leader for Digital Business Strategy). Clearly P&G has an earnest commitment to applying social media and other digital marketing innovations to their way of marketing.
Global - Dissatisfied with its volume of internet sales, Procter & Gamble is taking matters into its own hands -- launching its own e-commerce site, which it will use to test online sales tactics and pass along successful strategies to big retail sites like Walmart.com and Amazon.com. US consumer spending on online retail sites exceeded $155 billion last year, according to Forrester Research, and that figure is projected to jump by nearly two-thirds to almost $250 billion in 2014.
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