Digital Organization

Rise of QR Codes by Burson-Marsteller - WPP

How to Create an Adaptive Global Marketing Organization - Advert

Read the whole thing at AdAge →

Starbucks' Stephen Gillett Weighs In On The Changing Role Of The

http://blogs.forrester.com/sharyn_leaver/10-05-07-starbucks_stephen_gillett_weighs_changing_role_cio

Forrester’s IT Forum 2010 is right around the corner, and much of Forrester’s research community is gearing up for a great event.

Facebook recognise Starbucks, Vitamin Water, H&M marketing effor

H&M was commended for its marketing efforts on Facebook

Social Media Business Council | Live Video Case Studies

The awesome crew over at SocialMediaExaminer.com just released their 2o1o Social Media Marketing Industry Report.

Major Findings from the 2010 Social Media Marketing Industry Rep

Global Social Media Checkup

The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.

Jussi-Pekka Erkkola: Everyone in an organizatio ...

Une leçon de Marketing par Nokia

Disney Studios to Name Naked's M.T. Carney as CMO - Advertising

ver story: Burberry joins push online by luxury brands | News |

http://www.nma.co.uk/cover-story-burberry-joins-push-online-by-luxury-brands/3000414.article

50 issues of new media age ; the UK's only weekly magazine devoted to interactive media, marketing and advertising--> Over 20 free specials and supplements a year , covering the most relevant digital marketing topics in depth.

Top fashion house Burberry set the new digital media and marketing standard for the industry last week during its Autumn/Winter 2010 Women's Collection fashion show for London Fashion Week.

http://myportfolio.usc.edu/awoolley/2010/03/burberry_a_truly_digital_luxury_brand.html

Burberry: A Truly Digital Luxury Brand - Amanda Woolley

The Future Of Agency Relationships - Forrester Research

print article

http://www.ft.com/cms/s/0/428d1b84-4b3c-11df-a7ff-00144feab49a.html

It's quick, easy and you'll be able to read up to 8 articles per 30 days.

http://econsultancy.com/blog/5221-h-m-s-trashgate-a-lesson-in-so

Premium portioned coffee specialist Nespresso is setting up its first dedicated UK customer relationship centre (CRC) to meet growing demand in the UK and Republic of Ireland. Based at the Nestlé UK site in York, the new CRC team of more than 40 dedicated Nespresso coffee specialists will deliver personalised services to consumers.

http://www.businessandleadership.com/marketing/item/21949-nespresso-sets-up-customer

Nespresso sets up customer relationship centre

http://fora.tv/2010/03/26/Sharon_Novak_Impact_of_Digital_on_Strategy_and_Operations

Sharon Novak: Impact of Digital on Strategy & Operations

Dr.

Rise of the Marketing Technologist

digitalCMO.com - @ the intersection of digital marketing and org

Josh Shatkin-Margolis , CEO of Magnetic, recently interviewed me for an iMedia series called All Marketers Are Geniuses.

CMO COUNCIL :: Marketing Outlook 2010 Download Registration

Center for Digital Strategies :: Case Studies

The center's research focuses on the impact of IT on business strategy.

Unilever uses innovation as "fuel for change" - Warc News - Warc

LONDON: Unilever, the consumer goods giant, is planning to use innovation as "fuel for change" across the entirety of its global operations. The company's revenues climbed by 6.7% to €10.1bn ($13.4bn; £8.8bn) during the last quarter, with volume growth of 7.6% and a 4.1% improvement in underlying sales. In an effort to build on this momentum, Unilever will heighten its investment behind both innovation and marketing this year, Jean-Marc Huët, the organisation's chief financial officer, said.