Path.To : Fall in love with your next job. 5 LinkedIn Campaigns Worth a Look - TNW Social Media. Let’s face it, good marketing campaigns using LinkedIn are hard to find.
It is the most popular business social network yet there aren’t many examples of good LinkedIn business marketing campaigns. LinkedIn does have a useful resource of success stories from individuals that use the site for networking or job seeking, but I wanted to delve a little deeper and find case studies that show how LinkedIn marketing can be done a little differently, both for large and small organisations. Are You Linked In? While LinkedIn provides benefits particularly helpful for accountants, it is important to review all that a free, basic LinkedIn account offers.
From profile creation to making connections and recommendations, LinkedIn tools can benefit users in any profession. CREATING AN ACCOUNTGetting started with LinkedIn begins with visiting linkedin.com to create a professional profile as shown in the screenshot at right. During registration, choose either a free (Basic) account or a premium account. Both allow you to create a professional profile, join groups, and search and apply for jobs. Premium accounts include features such as the ability to see who has viewed your profile, send messages to those you are not connected to, save profiles to folders, and have premium search filters and automated search alerts.