How Three Independent News Sites Survived Their First Five Years | Mediashift. Launching a news publication online is the easy part. Paying the bills and surviving for several years is the hard part. Three of those who have evolved and survived for at least five years are La Silla Vacia, a political website in Colombia, Homicide Watch, a news and data platform in three U.S. cities, and the Texas Tribune, a news site focused on Texas civic life. It often takes at least four iterations for a digital initiative to gain traction, according to Michael Maness, vice president of the Knight Foundation’s Journalism and Media Innovation program. Maness moderated a panel recently in which the editors told their stories at the International Symposium on Online Journalism at the Knight Center for Digital Journalism in the Americas in Austin, Texas.
Power in Colombia Juanita Leon, founder and publisher of La Silla Vacia (“the Empty Chair”), said that her team of four journalists aims to cover how political and business power are exhibited in Colombia. From crime to education Related. Collabmatch. Death to Pageviews. All Hail Engaged Time, the New King of Content Metrics. If you’re a brand publisher, you’re probably measuring your content all wrong. It’s not just you.
It’s everyone in the brand publishing world—the thousands of CMOs, strategists, editors, and writers who go to work and use measurement methodologies and tools designed for media companies that make money by selling ads. For instance, you probably look at pageviews quite often. It’s probably the first thing you see. To quote Salon’s Alex Halperin: “Sites that sell advertising have a strong incentive to crank out the editorial equivalent of empty calories.” Part of the beauty of being a brand publisher is that you don’t have to care about pageviews. If so—ask why. There’s only one statistic proven to move the needle for brands in that way, as extensive studies by Forbes, Buzzfeed, and others have shown—the amount of time spent with your content.
That’s why Engaged Time spent with content needs to be the new standard for brand publishers. Paul Fredrich is the VP of Product at Contently. We need to talk: 26 awkward questions to ask news organizations about the move to digital. Here are 25 awkward questions (and one counter-question) that I wish media reporters/critics would routinely ask of editors and mainstream news organizations, each year. These might be uncomfortable, if truthfully and publicly answered, but even if you “no comment” your way out of that query, the questions might actually help spur newsroom leadership to focus on what really matters.
In no particular order of importance, here is a starter kit of questions: 1 What percentage of your digital audience is accessing your brand/journalism only on mobile phones? (Not to be confused with tablets — and don’t settle for a “We have so many millions of digital visitors each month” answer.) What was that number a year ago? 2 Approximately how many journalists are there in your newsroom globally, from the top editor to the full-time-equivalent temp? 3 Approximately how many developers (front-end and back-end) does your news organization have? 14 What is your digital subscriber churn rate? Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail | VentureBeat | Marketing Tech | by John Koetsier.
Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the top 1,000. But wait. If you just look at Alexa top 1,000 sites, Hubspot is actually in seventh place behind Oracle’s Eloqua, Salesforce’s Pardot, DemandBase, Leadlander (a marketing automation system I’ve never even heard of), and yes, first-place Marketo.
Above: Marketing automation market share in the Alexa top 100,000 sites. Image Credit: Datanyze This new information is from Datanyze, a company I’ve called the Google of sales and marketing for software-as-a-service technologies. Datanyze continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology — in this case a marketing automation system. The product’s not perfect yet. Above: Share in the top 1,000 sites. 25 Twitter Accounts That Will Make You Smarter. Twitter can sometimes seem more like a newspaper or encyclopedia than a social network. Its intelligent user base contributes a wealth of knowledge to the microblogging platform. Experts of various fields tweet constantly, and their followers can learn a lot simply by reading their 140-character updates.
We found 25 Twitter accounts that will increase your general knowledge of a wide range of topics: science, technology, human rights, the environment and more. These individuals and general fact-toting accounts will help you engage in intelligent discussions — so you can impress your friends and family. Five tools for the journalist's toolbox | Online Journalism Features. What's in the journalism toolbox? Credit: Image by JM Some rights reserved. Journalism.co.uk has asked five tech-savvy journalists about their favourite tools. Here are their answers in no particular order. 1. Nominated by Paul Bradshaw, a visiting professor at City University, London and part-time course leader for the MA in Online Journalism at Birmingham City University. "My favourite tool would, funnily enough, be one of my oldest: it's Delicious, the social bookmarking service.
"Despite being neglected for years by Yahoo, and its new owners hardly improving it, it's still hugely useful to me, in a multitude of ways with functionality that no competing services provide. "Firstly, Delicious makes it possible to work more quickly than would otherwise be possible. "Secondly, the RSS feeds it provides means I can publish at the same time that I bookmark – to multiple platforms. 2. 3. 4. 5. "Not everyone is happy though, it strips out advertising. News revenue declines despite growth from new sources. Total revenue supporting American journalism has declined by one-third since 2006, according to a new analysis by Pew Research Center. The sources of the estimated $63-$65 billion dollars supporting print, online and broadcast news have also shifted, with advertising dollars declining and audience payments, in the form of subscriptions, for example, comprising a bigger share.
In addition, non-traditional revenue, such as digital marketing services and event hosting—which was minimal in 2006—has quadrupled, even though it remains a small piece of the pie. Using a mixture of market research firms, news industry trade associations and self-reported information from news outlets and accounting for inflation, we estimate the annual revenue for professional newsgathering in the U.S. at about $94-$95 billion in 2006.
(It could possibly be a little larger, given that some figures were unavailable for analysis.) Topics: Media Revenue Models, State of the News Media. How To Deploy YesGraph at Your Company | YesGraph Blog. We’ve been helping companies scale referral recruiting at YesGraph and seeing what patterns work well to help deploy YesGraph across an organization. The exact process will depend a lot on the size of your organization, but we’ve tried to extract some best practices. credit FAYEZ NURELDINE/AFP/Getty Images Sourcing Sessions If you’re just getting started out on YesGraph, you should try it out with part of your team. Start with reading about how to run a sourcing session here. Basically you want to get a few employees on a team, queue up a few different roles, and spend just a bit of focused time to gather referrals.
This is a good introduction to YesGraph and will also see how well it fits with your team. Routine Sessions You should continue to add groups to your YesGraph team, ideally with a focused onboarding that comes with a sourcing session. The same best practices apply to these sessions, but let me summarize. New Employee Onboarding Hiring As One Team Routine Check In Outreach & Intros.
What’s New in Digital and Social Media Research: How editors see the news differently from readers, and the limits of filter bubbles. Editor’s note: There’s a lot of interesting academic research going on in digital media — but who has time to sift through all those journals and papers? Our friends at Journalist’s Resource, that’s who.
JR is a project of the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School, and they spend their time examining the new academic literature in media, social science, and other fields, summarizing the high points and giving you a point of entry. Here, John Wihbey sums up the top papers in digital media and journalism this month. Recent weeks have brought a deluge of new findings about the digital media space, crowned by the Pew Research Journalism Project’s 2014 State of the News Media report. (Here’s the Nieman Lab summary.) Bastos concludes: “The results show that social media users express a preference for a subset of content and information that is at odds with the decisions of newspaper editors regarding which topic to emphasize.”
Amid Criticism, Support for Media’s ‘Watchdog’ Role Stands Out. Overview Public evaluations of news organizations’ performance on key measures such as accuracy, fairness and independence remain mired near all-time lows. But there is a bright spot among these otherwise gloomy ratings: broad majorities continue to say the press acts as a watchdog by preventing political leaders from doing things that should not be done, a view that is as widely held today as at any point over the past three decades. In the wake of revelations about government activities, including the NSA surveillance program and the IRS targeting of political groups, nearly seven-in-ten (68%) say press criticism of political leaders keeps them from doing things that should not be done, while just 21% say press criticism keeps leaders from doing their job.
Support for the media’s watchdog role has risen 10 points since 2011 even as other press ratings have shown little sign of improvement. Rise in Percentage Seeing Press as Watchdog Critical Ratings of News Organizations’ Core Functions. La Publicité en ligne dévoilée par l'eye-tracking - Conférence WAQ ... La société en réseau, version avec notes. Ottawa Events Guide | Ottawa Start. With the listings and directories in our Events Guide, there really is no excuse for sitting at home with nothing to do. Here are some listings and links showing what's on in Ottawa. Featured Events and Entertainment Listings Ottawa Jazz Scene Do you love jazz and improvised music? Or would you like to expand what you're listening to now to include the variety of great live jazz in Ottawa-Gatineau? Not sure where to start? Extensive event and club listings, interviews, musician links, news, and photos are updated daily by jazz fans with 20+ years experience.
If you like live music, whether it's vocal, instrumental, avant-garde, smooth, or standards, check out OttawaJazzScene.ca Soul Kisser Soul Kisser is one of Ottawa's up and coming experimental acts, bringing post rock/shoegazer music to Ottawa's masses, and hopefully beyond, with energy and original songwriting. Make your business stand out from the rest for as low as $15/month. Tuesday, April 29: “Sick of Climate Change?” Nextdoor: Join the free private social network for your neighborhood. Antonio : @chrisamccoy We can talk to... Rev_de_Presse : Le monde en 100 personnes.
Privativisée. Pub. Code. Réseaux et courriel. Maps Data. Entreprise. Apps Journalistes. SEO. Mise en page.