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FUCK YEAH NERVOUS SYSTEM
“Your worst enemy, he reflected, was your nervous system. At any moment the tension inside you was liable to translate itself into some visible symptom.”
Neuroscience
Neuromarketing: Companies Use Neuroscience for Consumer Insights - Forbes.com
Thirty men and women study a sporty silver test model of a 2011 Hyundai. The 15 men and 15 women are asked to stare at specific parts of the vehicle, including the bumper, the windshield and the tires. Electrode-studded caps on their heads capture the electrical activity in their brains as they view the car for an hour.Researchers from Japan's ATR Computational Neuroscience Laboratories have developed new brain analysis technology that can reconstruct the images inside a person's mind and display them on a computer monitor, it was announced on December 11. According to the researchers, further development of the technology may soon make it possible to view other people's dreams while they sleep. The scientists were able to reconstruct various images viewed by a person by analyzing changes in their cerebral blood flow. Using a functional magnetic resonance imaging (fMRI) machine, the researchers first mapped the blood flow changes that occurred in the cerebral visual cortex as subjects viewed various images held in front of their eyes. Subjects were shown 400 random 10 x 10 pixel black-and-white images for a period of 12 seconds each.
Scientists extract images directly from brain ::: Pink Tentacle
Neuroscience, free will and determinism: 'I'm just a machine' - Telegraph
What does this mean in terms of free will? "We don't have free will, in the spiritual sense. What you're seeing is the last output stage of a machine. There are lots of things that happen before this stage – plans, goals, learning – and those are the reasons we do more interesting things than just waggle fingers.
NeuroFocus is proud to announce we are now a wholly-owned subsidiary of The Nielsen Company. Our innovative neurological research, combined with The Nielsen Company’s deep expertise on what consumers watch and buy, will provide unmatched knowledge and insights for companies around the globe. We look forward to expanding this new era of research that is helping clients understand their consumers and their viewers in more depth, detail, and accuracy than ever before possible. I would like to say a heartfelt thanks to all our clients who have helped us become what we are today. Thanks to all the NeuroFocus staff around the world, who worked so hard to grow our company from a start-up to a global research provider in such a short time. Thanks to our Advisory Board for their wisdom and guidance.
Neuromarketing | Neuroscientific Consumer Testing | NeuroFocus
Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki Google+ seemed to get off to a running start, but more recently has been termed a “ghost town” by some pundits. Experience with the service suggests less than robust usage by consumers, despite the large number of registered users. When my [...]
Neuromarketing | Where Brain Science and Marketing Meet
