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5 Essential Apps for Your Business's Facebook Fan Page. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

5 Essential Apps for Your Business's Facebook Fan Page

If you've already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business's Facebook presence, you may now be in the market for some features that will further engage your fans. HOW TO: Become an Expert in Your Industry. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR.

HOW TO: Become an Expert in Your Industry

She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing. Today it seems that no matter what industry you're in, your competition is stronger than ever. How-To: Influence Influencers- Bloggers, Tweeters & Others. Are you using content marketing as part of your digital strategy to grow your business?

How-To: Influence Influencers- Bloggers, Tweeters & Others

If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. Five Killer Press Release tips for Small Businesses. Let me tell this to you straight: most journalists will never write about your company or product.

Five Killer Press Release tips for Small Businesses

Why not? You are not newsworthy! When I say newsworthy, I mean something new in your business that someone besides you (and your team) cares about. So you know what I recommend? Coming up with a great story, essentially pre-write the story. Another thing: most press releases that news organizations receive are deleted or thrown away. Top Five Press Release Ideas. 10 Powerful Success Strategies - Stepcase Lifehack. Yes! 50 Scientifically Proven Ways to Be Persuasive « alex.moskalyuk. 10 Ways to Build a Cult-Like Following. By JK Ellis Author of Mind Control 101 Recently I was contacted by a very successful Internet marketer who asked me what I would suggest to someone who wanted to create a cult-like following.

10 Ways to Build a Cult-Like Following

This is right down my ally so I gave him some very good advice that he couldn't wait to put into action but the question got me thinking. What steps are there for anyone who wants people to want his/her attention and wisdom? How to Write a Business Plan - Mahalo. Writing a business plan is an easy way to help create a focus for your business and educate others about it.

How to Write a Business Plan - Mahalo

A well composed business plan can be used to procure a loan and get investors. If you don't know how to write a business plan, then this page will help guide you through the process, step by step. A business plan is best described as a resume for your business. It provides a description of your business as well as identifying goals and providing a road map for the future.

It can be used to help you get a loan or investors and can be a way of informing your personnel, suppliers and others about your company. This page gives information on the most essential elements of a business plan including the Executive Summary, Company Overview, Market Analysis, Marketing and Sales Strategy, Operations Plan, Management Plan, and Financial Data. The Personal MBA: DIY Business Education - Mastering Business Without B-School. Free Excel Spreadsheets. 36 Startup Tips: From Software Engineering to PR and More! - ReadWriteWeb. This is a collection of startup tips covering software engineering, infrastructure, PR, conferences, legal and finance.

36 Startup Tips: From Software Engineering to PR and More! - ReadWriteWeb

They describe best practices for an early-stage startup. We hope that you will find these tips useful, but also please remember that they are based on subjective experiences and not all of them will be applicable to your company. These tips originally appeared as separate posts on the BlueBlog, the blog of AdaptiveBlue. [Ed: Alex Iskold is founder and CEO of AdaptiveBlue, as well as being a feature writer for RWW.] Since the posts were quite popular, we decided to share them with the ReadWriteWeb audience during the holiday season. 8 Software Engineering Tips for Startups Since software is at the heart of every modern startup it needs to be elegant, simple and agile.

The Social Enterprise - What Works, and What Doesn't. Last week in Reston, Virginia, the New New Internet conference took place, and the spotlight was on the adoption of new social technologies in the enterprise.

The Social Enterprise - What Works, and What Doesn't

How Not to Die (as an internet startup) August 2007 (This is a talk I gave at the last Y Combinator dinner of the summer.

How Not to Die (as an internet startup)

Usually we don't have a speaker at the last dinner; it's more of a party. But it seemed worth spoiling the atmosphere if I could save some of the startups from preventable deaths. So at the last minute I cooked up this rather grim talk. Fire your Boss! The Successful Home Freelancer's Guide. Most people, at one time or another, have a job that rewards their time and effort with wages or salaries.

Fire your Boss! The Successful Home Freelancer's Guide

An increasing number of people, however, are becoming dissatisfied with that time-and-effort economy and seek the greater rewards that a results economy can provide. Indeed, more and more managers are abandoning the safety of company careers to become consultants in their chosen fields. They cite a number of reasons — a need to pursue their vision, a desire for increased independence, the lack of a meaningful future in a large organisation, or the reality of redundancy. This change inevitably means establishing their own businesses, working for themselves, and — if necessary — employing others.