This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you've already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business's Facebook presence, you may now be in the market for some features that will further engage your fans. A nice feature of the modern social web is that it's modular.
HOW TO: Become an Expert in Your Industry Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR. She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing. Today it seems that no matter what industry you're in, your competition is stronger than ever. How do you stand out and get that sale when people aren't as loyal to brands as they used to be?
Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. How-To: Influence Influencers- Bloggers, Tweeters & Others
Five Killer Press Release tips for Small Businesses | Small Business Trends Let me tell this to you straight: most journalists will never write about your company or product. Why not? You are not newsworthy! When I say newsworthy, I mean something new in your business that someone besides you (and your team) cares about. So you know what I recommend? Coming up with a great story, essentially pre-write the story.
If you’re serious about creating lasting and significant change in your world – as opposed to merely thinking and talking about it for another year – there are a few things you might want to do in order to help make those intentions a reality… 1. Know what success is. If you don’t know what success is (for you), how can you possibly create it? 10 Powerful Success Strategies - Stepcase Lifehack
Noah Goldstein’s, Steve Martin’s (no, not that Steve Martin‘s) and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume. 50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages.
By JK Ellis Author of Mind Control 101 Recently I was contacted by a very successful Internet marketer who asked me what I would suggest to someone who wanted to create a cult-like following. This is right down my ally so I gave him some very good advice that he couldn't wait to put into action but the question got me thinking. What steps are there for anyone who wants people to want his/her attention and wisdom? The result are 10 ways to build a cult-like following. 10 Ways to Build a Cult-Like Following
How to Write a Business Plan - Mahalo Writing a business plan is an easy way to help create a focus for your business and educate others about it. A well composed business plan can be used to procure a loan and get investors. If you don't know how to write a business plan, then this page will help guide you through the process, step by step. A business plan is best described as a resume for your business. It provides a description of your business as well as identifying goals and providing a road map for the future. It can be used to help you get a loan or investors and can be a way of informing your personnel, suppliers and others about your company.
By Josh Kaufman Read the #1 International Business Training Bestseller! Order your copy now... "I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman." - David Allen, author of Getting Things Done
This is a collection of startup tips covering software engineering, infrastructure, PR, conferences, legal and finance. They describe best practices for an early-stage startup. We hope that you will find these tips useful, but also please remember that they are based on subjective experiences and not all of them will be applicable to your company. These tips originally appeared as separate posts on the BlueBlog, the blog of AdaptiveBlue.
The Social Enterprise - What Works, and What Doesn't Last week in Reston, Virginia, the New New Internet conference took place, and the spotlight was on the adoption of new social technologies in the enterprise. One morning panel was moderated by Ryan Carson and featured Brad Feld, the Managing Director at the Foundry Group, Hans Hwang, VP Advanced Services, Cisco, and myself. During the course of our discussion, Ryan brought up a set of interesting questions: Should enterprises embrace blogging?What is the impact of Google Docs on the enterprises?
How Not to Die (as an internet startup) August 2007 (This is a talk I gave at the last Y Combinator dinner of the summer. Usually we don't have a speaker at the last dinner; it's more of a party.
Fire your Boss! The Successful Home Freelancer's Guide Most people, at one time or another, have a job that rewards their time and effort with wages or salaries. An increasing number of people, however, are becoming dissatisfied with that time-and-effort economy and seek the greater rewards that a results economy can provide. Indeed, more and more managers are abandoning the safety of company careers to become consultants in their chosen fields.