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Short on Time and Money? You Can Still Develop a Strong Brand. For startups and small businesses, time and money are often tight. But that doesn’t mean you should skimp on your product's branding, says brand building expert Denise Lee Yohn and the author of What Great Brands Do (Jossey-Bass, 2014). "One of the most common mistakes is rushing into the marketplace and thinking, 'I just need to get my product out there,' and then people are surprised on the backend when customers don't come clambering to them.

" Luckily, it's possible to develop a strong brand foundation with limited time and cash commitments. Yohn calls this your product's minimal viable brand. To start, she recommends asking yourself six simple questions, including what you stand for and what customers you want to engage. For more information, check out the above video. For reprints and licensing questions, click here. Entrepreneur Event Series Discover solutions to power your business growth. Tony Robbins Mastering The Art Of Communication To Thrive In Your Business. 5 Things Not to Do Running a Small Business. I've been a creative entrepreneur since 2005. My first design company was a partnership with my significant other. It was largely a freestyle experiment in running a business, conducted live over the course of five years.

As a business, it was marginally successful. As a learning experience, it was my equivalent of a masters of business administration. So, by the time I had started my second and current company, I had a pretty good blueprint of don't's for running a small business. I had been fortunate enough to make the mistakes that have yielded five valuable lessons learned -- lessons that have truly paid off the second time around. Related: 6 Lessons I Wish I'd Known Before My Business Failed 1. It was only after my original partner and I parted ways did I recognize that we should never have had a professional partnership in the first place. The best partner is typically someone whose skills and approach are the polar opposite of yours. 2. 3. 4. I didn’t make this mistake twice. 5. 20 Reasons Your Pitch Deck Failed. Pitching your idea to potential investors is difficult enough without worrying about the quality of your pitch deck. Avoid these 20 common pitch deck mistakes to ensure your deck works for you as an invaluable tool to help you secure the investments you need to make your ideas a reality. #1: Boring Cover Slide It might be surprising, but your cover slide is quite important and shouldn’t be overlooked.

It sets the tone for the rest of your deck and can either draw in your audience or leave them yawning. Don’t simply drop in your logo on an otherwise bare slide. Make it pop with bold colors and imagery, seamlessly working in your logo and tagline to establish your brand presence right from the start. #2: Text-Heavy Slides While text is likely an important part of your deck, it shouldn't be all your slides are made up of. . #3: Missing CTA Every solid pitch deck needs a call-to-action or CTA. . #4: Deck is Too Long #5: Ugly Design #6: Disorganized Content #7: Not Addressing Risks #9: Arrogance.

Books for Startups. See the “Startup Tools” Tab for Tools and Blogs. For Books on Silicon Valley History see here Free Harvard Business Review article here Entrepreneurial Management StackOver the last few years we’ve discovered that startups are not smaller versions of large companies. The skills founders need are not covered by traditional books for MBA’s and large company managers. There are now a few books that specifically address founders needs. Alexander Osterwalder’s Business Model Generation is the first book that allows you to answer “What’s your business model?” Intelligently and with precision. Osterwalders follow-on book Value Proposition Design describes how to get product/market fit right.

Eric Ries was the best student I ever had. Ben Horowitz’s The Hard Thing About Hard Things is a series essays about what CEO face in the “Build” phase – the transition from searching for a business model into a company. It’s impossible to implement any of this if you don’t understand Agile Development. Books. What Ambitions Do You Have? What Ambitions Do You Have? Everyone has some kind of ambition regardless of age, kids demonstrate this when they are small by dreaming of becoming a dentist or doctor. As you age you still have ambitions but the question is whether you are any closer to actually achieving them or not. Having dreams and desires is fine but why not go a step further and make your dreams a reality? This is exactly what ambitious people do. They go after the very thing that they want and they don’t allow anything to get in their way. An ambition can be a really lofty goal and one reason why you may not reach it is because of that.

It is such a large ambition that it seems to be insurmountable. What you should do instead is to break this ambition into smaller sections. Be very specific with each step so that you outline how to reach your end goal. No matter how long it takes to reach your goal always keep your ambition in sight. . © 2015 Live Today With Passion Comments. Five character traits every entrepreneur should avoid. Go through the list of the five traits below and ask yourself if you embody any of them. Be honest and willing to take a deep look at yourself so you can work through the habits that could be standing in the way of building a growing enterprise. 1.

Doer Do you find satisfaction in marking things off your to-do list even if you’re not sure of the end goal? Do you work quickly and diligently and focus on the here and now, not the big picture? Doers are great at getting things done and take great pride in being productive. Read: Three misconceptions about entrepreneurs which prevent success However, if you’re not mixing the doing with the planning, you’re just running toward an undetermined goal - which may or may not be aligned with the business and life you are trying to create.

Want to Build a Big National Brand? Here's Advice From a Founder Who's Done It Twice. (This post is part of a series about the founders of some great American brands. You may want to check out previous posts about the founder of Dunkin' Donuts, and the founder of Under Armour. Got a suggestion about which company I should do next? Contact me here.) Ron Shaich was a college student in the 1970s, when the management at a local convenience store accused him unfairly of shoplifting. He didn't just get mad--he got into business, by launching a competing, nonprofit campus shop. (It did $60,000 in revenue in its first year.) That early retail experience set Shaich on the path to becoming one of the great modern entrepreneurs in the food and dining industry--the driving force behind both Au Bon Pain in the 1980s and Panera Bread in the 1990s.

"I have a powerful platform," he told me in a recent interview. We talked about what it took to launch a big dollar national brand--and then do it again, on an even larger scale. 1. Building big brands was never his goal, he said. 2. 3. 4. PTR How To Guide Pitch AW. Eccentric Habits of 8 Geniuses That Make You Smarter. There’s a fascinating link between geniuses and eccentric behavior. Einstein picked cigarette butts off the street and used the tobacco for his pipe; Benjamin Franklin sat naked in front of a window every morning and let the air circulate over his body.

He called it an “air bath”. Their eccentricity isn’t completely without explanation; there are mental benefits behind some of their madness. Here are eight quirky habits from geniuses that will make you smarter: 1. Emilie du Châtelet went unrecognized for her pioneering scientific work in the early 18th century but was notorious for her active sex life. If you need another reason to have more sex, you’re welcome. Related: The Habits of the World's Smartest People (Infographic) 2. Every night, Dr. He’s onto something.

To boost your mental performance, give your mind a reprieve from the technological buzz by taking a walk in nature or meditating. 3. Related: Adapt or Die -- Some Chilling Lessons From the Ice Industry 4. 5. 6. 7. 8. 5 Things You'll Never Hear From a Successful Entrepreneur. Entrepreneurs come in all shapes and sizes, from a great diversity of backgrounds and with a great diversity of different philosophies and approaches. This is evident in the spread of company cultures and growth trajectories among startups. Considering this, if you ask 10 entrepreneurs what the most important factors for entrepreneurial success are, you’ll probably get 10 different answers. Related: Please Stop Saying These Ridiculous Phrases at Work Nevertheless, there are fundamental qualities that almost every successful entrepreneur shares in common.

They are passionate, imaginative and undaunted by the inevitable challenges of starting a business from scratch. That’s why you’ll never hear a successful entrepreneur say one of these five things: 1. The most successful entrepreneurs are open to new ideas and inspiration no matter where they come from. Listening to others’ thoughts and opinions, even if you don’t agree with them, is essential for achieving any kind of meaningful growth. 10 Lessons to Learn from Iron Man Personified: Elon Musk.

Episode 20 w/ Elon Musk. Tony Robbins: 6 Basic Needs That Make Us Tick. LinkedIn Influencer, Tony Robbins, published this post originally on LinkedIn. I've seen it a million times--people can equate their net worth with their self worth. Their identity is married so deeply to their bank statements and quarterly portfolio reports that they’ve forgotten that money is simply a vehicle for trying to meet our needs, almost all of which are not financial. We're all familiar with the cliche that money cannot buy happiness, but I'm convinced that almost everybody has to learn that lesson the hard way because let's face it; the idea of having enough money to throw at your problems until they're solved is a seductive impulse.

It certainly was something I constantly thought about as a kid. Growing up, money was always out of reach. It was always a source of stress because there was never enough of it. Then, on a Thanksgiving Day when I was 11 years old, something happened that changed my life forever. Fast forward several years to when I was 17. Need 3: Significance. Health and smartphone use before bed. 10 Optimistic and Inspiring Quotes. Life is filled with difficulties. How we confront our challenges is precisely what makes us great. Nobody ever reached greatness on a silver platter. This is true in any aspect of life, including running a business. In the midst of challenges, be inspired by these words of wisdom to help transform for the better: 1. Age is just a number. Related: 25 Quotes About Making Money and Keeping Perspective 2. In the face of failure, entrepreneurs have two choices: give up or try again. 3. We all know the story of the tortoise and the hare, and its lesson still rings true in business. 4.

Inertia is everything. 5. Kindness isn’t necessarily the first thing that comes to mind in business. Related: 13 Clever and Inspiring Quotes About Writing 6. Have gratitude. 7. Take a stand. 8. When going through a struggle, a deep will to get through it and succeed can be awakened. Entrepreneurship isn’t for the faint of heart -- everything that can go wrong will, and then some. 9. 10. Remember the big picture.

10 Things You Can Do Now That You’ll Thank Yourself for Later. If you looked back on your life five years from now, would you feel satisfied? Ask yourself this important question today, and remember that the decisions you make in the present consciously create the reality you experience down the road. If you just go through the motions and live for the weekends right now, you can always make gradual changes in order to thrive, not just survive. By making the following simple modifications in your life, you can look back in a few years, and truly celebrate how far you came. Live in the present If you don’t live in the moment, where else is there for you to live?

“If you are depressed you are living in the past. Be Honest By always choosing to tell the truth, no matter how shocking or uncomfortable it might seem, you will never sacrifice your peace of mind. Lies run rampant in corporations, governments, the media, in school textbooks, and throughout our culture in general, but you can always choose honesty over deceitfulness. Be proactive Follow Me: Vivendo, empreendendo e aprendendo — Larusso. Empreender tem sido uma jornada incrível pra mim. É uma experiência que me transforma profundamente a cada dia.

Sou muito feliz por cada passo dado. Criar e dar vida ao Nós.vc, Estaleiro Liberdade, Unlock, Launch! , Sistêmico e outras coisas mais me fez aprender muito sobre liberdade, autonomia e sobre mim mesmo. Empreender me ensinou, principalmente, sobre como é libertador criar e cuidar do que a gente quer ver no mundo. De alguma forma, você que aqui chegou é parte dessa história. Lanço hoje, no dia que completo 30 anos, este blog. Espere ler aqui sobre: como pirar menos e fazer mais, como criar o que você quiser, como dar vida ao que importa. Espero escrever mais sobre: empreendedorismo de um jeito pirata que tanto me atrai; economia colaborativa e um olhar sobre o mundo que me enche de esperança; livre aprendizagem e a maravilhosa jornada de reaprender a aprender. Seguimos conectados. Angela Lee Duckworth: The key to success? Grit. Apresentações (Vídeos) | Supreme Team. Keynote by David Cohen of TechStars.

Alex Bogusky Founding partner of Crispin, Porter + Bogusky (CP+B) and the Fearless Cottage - Alex Bogusky. A VC. Marcelo Toledo. “Empresas precisam crescer para sempre?”, uma conversa com George Koukis. George Koukis acredita estarmos carentes de liderança ética – afirmação que tem meu total apoio. Nosso sistema sócio-econômico atual é uma britadeira, perfurando incessantemente. Empreender apesar dessas circunstâncias é colocar seus valores em cheque dia após dia. Ative as legendas em português pelo recurso caption, clicando no pequeno quadrado no canto inferior direito Obs.: você também pode ver esse vídeo no Vimeo. Se você é empresário ou aspira se tornar um, esse papo é imperdível. As fortes e bem embasadas opiniões, o vozeirão de barítono e o inglês com sotaque grego tornam Koukis uma figura e tanto.

Empresário e dono da Temenos, referência global no ramo de softwares bancários, hoje ele se dedica à plataforma “Dream for the World“, cujo foco é a formação de jovens lideranças íntegras ao redor do mundo. Em fevereiro de 2012, estive no seminário “Integridade em ação: empreender com ética e propósito“, no qual Koukis foi um dos palestrantes. As perguntas: 10 Must-See Documentaries for Entrepreneurs | Slideshow. Sucesso a qualquer preço (legendado) INFORMAÇÕES BÁSICAS SOBRE O GERAÇÃO DE VALOR - Geração de Valor.

Dave Grohl South By Southwest (SXSW) 2013 Keynote Speech in Full. HandsOn.TV. Dave McClure Startup Metrics For Pirates. Peter Sage - Extreme Entrepreneur | London Real. Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs.