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DO100 Turn Red for Creativity on Twitter. The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Become Better Communicators. Yesterday I had the opportunity to speak at the BLUE Mind Summit at the California Academy of Sciences in San Francisco.

The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Become Better Communicators

It was the first conference in history to bring together leaders in neuroscience and ocean exploration. It was an incredible experience and you can read more here on this initial blog post by Wired’s Sheril Kirshenbaum. So what the heck was I doing there, you might ask. Fair question. Inspired by our Global CEO, Chris Graves, at Ogilvy PR, we have been following closely how certain advances in neuroscience are translating into the discipline of public relations and communications.

After the jump is the presentation on Slideshare and my speech. We have found that neuroscientific insights have helped us validate some of our established best practices in communications. The most significant contribution neuroscience has made to our business has been in helping us enhance our skills in the art of storytelling. The implications for environmentalism are significant.

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