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The Future Of Innovation And Consumer Electronics
Meet chef, author & television personality Anthony Bourdain and the crew behind the award-winning series Anthony Bourdain: No Reservations, who help Tony oversee the show’s social media presence. Tony and his trusted sidekicks will discuss how he utilizes social media —Twitter, Facebook, blogs, et al. — to directly communicate his unique and unfiltered P.O.V. to fans of the show, and to the world at large. We’ll also look at how social media and the digital audience is changing the overall game for TV, and how it directly impacts both the show and how Tony converses with his audience. From ‘LiveTwatting’ wrap parties on the road (read: shots of toilets abroad) to propagating food porn online to live-streaming a pub crawl — all is fair game as we present an unprecedented & uncensored behind-the-scenes access to No Reservations.
← Back to all practice articles Yesterday, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, “Brands are multimedia storytellers!” But, there’s much more to it.
Social@Ogilvy
Tech PR Nibbles * » Blog Archive » The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Become Better Communicators
Yesterday I had the opportunity to speak at the BLUE Mind Summit at the California Academy of Sciences in San Francisco. It was the first conference in history to bring together leaders in neuroscience and ocean exploration. It was an incredible experience and you can read more here on this initial blog post by Wired’s Sheril Kirshenbaum. So what the heck was I doing there, you might ask. Fair question. Inspired by our Global CEO, Chris Graves, at Ogilvy PR, we have been following closely how certain advances in neuroscience are translating into the discipline of public relations and communications.
Join Ogilvy to discuss the latest thinking around customer engagement through Social Experience Design(SXD). Ogilvy’s thinking is evolving to include a new way to perceive and utilize social media in which brands can effectively and emotionally engage audiences across all digital touch points. In addition to Ogilvy Leadership, representatives from industry leading organizations will discuss their views on the effects of the decentralization of the singular brand presence, how social media has affected customer contact channels and CRM initiatives and how marketers can best align with user needs and behaviors across the expanding digital space (smart tv, mobile phones, gaming consoles, tablets, smart appliances).
Beyond the Like Button, Hosted by Ogilvy San Francisco
Search the Ogilvy job board for available positions. If the available positions do not match your skills, please register with the site and upload your resume for consideration for future positions. If you're an amazing, talented, smart person you'll fit right in here. You will find a lot of passionate people at Ogilvy with deep understanding about solving business challenges through communications and marketing. What is it like to work at Ogilvy PR? The best way to find out what it's like here is to hear from our team.
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Luca has spent 25 years helping companies—from Fortune 1000 to start-ups—shape their image, build their brand and protect their reputation. He has experience providing counsel in different industries, such as enterprise software, consumer technology, wireless, networking and semiconductor. Additionally, having worked in Europe for 13 years before moving to California in 1998, Luca brings an international perspective that is critical in today’s global market. He is a senior member of Ogilvy's 360 Digital Influence team.
Luca Penati - LinkedIn
360 Digital Influence
Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviors. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behavior. This shift is happening in one way or another all over the world. That’s why we have grown the world’s largest global team delivering solutions relevant in each local market. We are a true global network with a common approach.Consider the famous exchange from Pulp Fiction in which Jules and Vincent debate the rationality of abstaining from pork. Jules just doesn’t dig on swine, that’s all, because they’re basically dirty, like dogs. VINCENT: Yeah, but do you consider a dog to be a filthy animal?
360 Digital Influence Blog
Technology Practice
Feeds Print Technology marketers and public relations professionals have been and continue to find themselves in a new age of public relations. The technology market has always been a creature of rapid change, but now the media and influencer environment surrounding that market finds itself mirroring that same rate of change and evolution. As traditional technology media migrates online, tech pages in major business media outlets are shrinking and new influencers are being recognized in bloggers and podcasters.
