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Am. The Standard for Influence. 8 New Google+ Changes and How They Impact Your Business. Have you heard about all of the recent changes on Google+? Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+ . And these changes can have an impact on how you use Google+ for business .

So here’s everything you need to know . #1: Header Image and Profile Photo Changes Google+ changed the page layouts to allow more space for your photo strip. Own It: Social Media Isn't Just Something Other People Do - Alexandra Samuel - Technology. Sherry Turkle writes as though digital life is something that happens to other people.

But it isn't. A Map of New York City’s Invisible Neighborhoods, According to Foursquare - CREOpoint. Source: Mark Wilson www.fastcodesign.com Every city is filled with different neighborhoods, but often, you won’t find these places on any map.

#SMFilm: It’s a Wrap! « La Vie en Clothes. Tumblr. #SUSMROI « Alyssa Dupre. In my social media class we all had to do a group presentation on a new or emerging topic in social media.

My group decided to discuss social media return on investment. It was a very interesting but complex topic, one that even sometimes trips up professionals. But I learned that it’s crucial for companies to start measuring the ROI of their social media efforts. Analytic tools will improve in the future and will become much more useful and efficient at calculating ROI but I learned two tips companies can use to help calculate their ROI now. 1. Set specific goals and objectives. 12 Candidates to Become the Next Instagram. Topshop is the most popular retailer on Facebook and Twitter: stats. Topshop continues to grow its following on social media sites, thanks to lots of features, in-store promotions and relatively high levels of engagement with fans and followers.

Stats from eDigital Research look at the number of followers for the top 20 retailers on Facebook and Twitter and, for the first time, Google+. ELLE Launches Social Commerce On Facebook. Why Location-Based Gaming Is The Next Killer App [OPINION] Social Sites Such as Facebook and Twitter are Gaining on Traditional News [Infographic] It’s known, at least anecdotally, that newspapers and other traditional outlets for journalism are drifting away in the wake of the instant reporting and crowd-sourced nature of online news.

Schools.com, a site that helps students find online universities and degree programs, has prepared a handy infographic illustrating just how quickly the web is taking over. The statistics are taken from a pew research survey published this year and the facts come from news stories throughout the past year. Some of the highlights include: Online news revenue has, as of this year, surpassed newspaper revenue.27.8% of people now get their news through social media, though around 60% still watch news on TV.Traffic to news sites generated from social media has increased 57% over the last 3 years.Over 49% of people have heard false breaking news stories from social media False news reports, especially celebrity deaths, have been a staple of the web since before Twitter even existed.

10 Things You Should Not Ignore In Your Digital Marketing Strategy. Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective.

There are essentially 3 elements that have emerged in the last decade that have brought us to this generational shift that I mentioned in a previous post. Social mediaMobile devices enabled with wireless broadbandGoogle and other search engines continual evolution Companies will spend hundreds of thousands of dollars on the public foyer to their building to ensure that the few potential clients that visit every day will be wowed by the bricks and mortar grand portal edifice to their head office. #SM & Film. Theaters set aside tweet seats for Twitter users. Perhaps the most unexpected thing about "tweet seats" is that they exist.

Perhaps the second-most-unexpected thing about them is that they appear to be a growing trend. A tweet seat is a seat in a theater that has been approved by the theater for use by someone who would like to tweet a performance. Whip out your cellphone and start tweeting at a rock show and nobody will notice -- the rest of audience is probably shooting cellphone pictures anyway. But try that at the opera and you'll be glared at, unless you are in a tweet seat. Tweet seats first started surfacing at the end of the '00s. According to a recent article about tweet seats in USA Today, twitter-friendly seats have since been adopted by others, including the Carolina Ballet in Raleigh, N.C., the Dayton Opera in Dayton, Ohio, and the historical Goodspeed Opera House in East Haddam, Conn.

Facebook Acquires Instagram: What Do You Think? IBM Customer Testimonial: Newly Weds Foods Serves Up Culinary Excellence with IBM SmartCloud Engage. KONY 2012: How Social Media Fueled the Most Viral Video of All Time. 'Talladega Nights' Producer Goes Back to School with Social Media [EXCLUSIVE] Filmmaker and producer Adam McKay (Talladega Nights, Anchorman) is partnering with director Jason Pollock to develop what they are calling a "social media documentary" that sheds light on the high school dropout rates in the U.S.

The goal of the documentary: use social media to tell the stories of students and communities that grapple with high dropout rates. Pollock and McKay believe education is an important issue in the 2012 election and want to use the film as a way to educate voters and politicians. A recent report shows that while graduation rates in the United States have increased, 1 in 4 students still fail to get a diploma. Moreover, 10 states had declines in graduation rates from 2002 to 2009. Social Media Supports 'Hunger Games' More Than 'Twilight,' Less Than 'Potter' [CHARTS] Social media users are more positive about the upcoming Hunger Games movie than they were about the final installment of Harry Potter, but not quite as stoked as they were for the first Twilight: Breaking Dawn film.

The Hunger Games, set for release this weekend, is the latest fantasy-oriented picture to feature a teenage or pre-teen protagonist, so it's interesting to compare its buzz on social media with the two most recent similar blockbusters. The first of two Twilight: Breaking Dawn films was released last November, while Harry Potter and the Deathly Hallows Part 2 debuted in July.

Mashable tapped social media analysis company Fizziology to look at sentiment on Twitter, Facebook and blogs for the Hunger Games. Flipboard Set to Focus on TV & Film. If you think Flipboard's ambitions begin and end with getting news and magazine publishers on its iPad app, think again.

The so-called "social newsreading magazine" is setting its sights on TV and film. In an interview with Reuters, CEO Mike McCue suggested that the company will begin working to bring video to the app by the end of the year, something investor Ashton Kutcher no doubt has a hand in. 7 Ways to Follow 'The Hunger Games' Movie on Social Media. The release of the first Hunger Games film, based on of the wildly successful book trilogy, is less than two months away, but the powers that be are teasing fans with various marketing gems via social media sites.

The latest installment — which was released this week — is a high-fashion site called Capitol Couture, dedicated to the fictional capitol city in the post-apocalyptic nation of Panem. The Hunger Games — a young adult novel written by Suzanne Collins — has become extremely popular and successful since its debut in 2008. The film, which will be released on March 23, depicts an annual event where one boy and one girl from each of Panem's 12 districts fight to the death in a televised battle.

The story follows young protagonist Katniss — played by Jennifer Lawrence — who represents District 12. Fashion plays a big role in the fictional capitol city, and the Tumblr blog is dedicated to the styles featured in the upcoming film. Did The 2012 Cannes Competition Lineup Just Get Leaked? "Laurence Anyways" The internet is abuzz with an alleged leak from the Cannes Film Festival that saw a list of 24 films apparently making up its official 2012 competition listed on the official Cannes site and then quickly removed.

The list is now making the rounds, having been re-posted on French blog Blog du Festival de Cannes. There's been considerable skepticism about whether or not it's legitimate, most notably because there's still nearly 3 weeks before Cannes is set to announce the lineup (on April 19th) and that the festival is said to still be screening films. This suggests there's no way a competition lineup could be near complete. How To Market Your Film The Social Media Way ~Josh Gooden. Movie Trailers Released Exclusively Via QR Code for The First Time. Fox Searchlight is shunning traditional promotional opportunities like releasing teasers and trailers for its upcoming film Martha Marcy May Marlene. Instead, the studio is rolling out an elaborate QR code campaign for the movie, which hits theaters on October 21.

The studio put QR codes on ad materials such as posters, theater standees and coasters in New York City and Los Angeles. There are two separate trailers for the film embedded within the QR codes. According to Fox Searchlight, this is the first time a studio has exclusively released trailers via QR code. If you don't see the QR codes for the marketing materials in person, you can access them online via a website that is designed to emulate the theater standees.

Please Turn On Your Cellphone: Fandango Embraces Mobile Movie Tickets. Online movie ticket seller Fandango is letting customers use their phones as movie tickets just in time for the new Twilight movie: The Twilight Saga: Breaking Dawn, Part 1, which starts Friday. Fandango's "Mobile Ticket" feature will deliver purchased tickets to any phone as a 2D barcode. GetGlue. Alice & Trixie is hiring a PR and Marketing Specialist, Social Media Coordinator! Women’s RTW Company looking for a fashion savvy creative thinker to develop and implement a marketing strategy designed to grow an engaged community of followers. The Hunger Games: Using Social Media Marketing to Bring Fiction to Life. The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing.

By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social networks like Facebook and Twitter. Take A Lesson From The Muppets: Kermit The Frog and Social Media. When Facebook and Twitter can do something even the juggernaut that is the Disney Corporation couldn’t you know they have something really special. The Muppets Use Social Media For New Generation. Celebrities Read Tweets About Themselves. Foursquare adds business hours for venues. Foursquare now shows doors-open dates Foursquare helped kick off South by Southwest on Friday by adding business hours to locations. An addition to the page lets restaurants and shops tell nearby Foursquare users whether or not they can visit. How social media users multitask while watching TV.

Data Points: Social Commentary. Chances are if you're an avid TV viewer, you've tweeted about a show at some point. SocialGuide Intelligence, one of a growing number of companies tracking social response to TV content, examined tweets related to 213 channels over a two-day period to see where the action was. Looking at shows by genre, reality TV was the most active, receiving 19 percent of all comments. Series were the most-tweeted program type, receiving more than half the comments, which is in keeping with the volume of programs they represent. But no one tops sports fans for tweeting activity: Sports events accounted for 37 percent of comments, despite representing just 3 percent of program volume. InfoGraphic: The Social Web Pattern of E-Commerce. Social commerce was an undeniable trend in 2011 and will continue to impact our economy in the coming years.

Now more than ever consumers are online, sharing and exchanging ideas on products and services they want to buy or sell. The act of buying online has become inherently social – the consumer is extremely influenced by his friends and their extended network. 5 Stellar Strategies to Land Your First #SocialMedia Job.