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6 Predictions for Digital Advertising in 2011. Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency.

6 Predictions for Digital Advertising in 2011

JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA. "Likes," views and followers were all the rage in 2010. Despite the social media community emphasizing engagement instead of reach, media agencies quickly learned that engagement doesn’t scale easily, making it difficult to sell. Enter Facebook, YouTube and Twitter. As consumer use of social media spiked, the leading social networks retooled their advertising products to satisfy the newfound demand from brands. On the flip side, as consumers incorporate social media more into their daily lives, alternatives to the “big three” in the form of niche and location-based social networks have increased in appeal.

Below are six predictions for digital advertising in 2011. 1. Location-based advertising will continue to grow in 2011 as Facebook expands the technology with its location platform, Places. 2. LinkedIn Spends $119 Million on SlideShare, the YouTube of Slideshows. What Your Business Can Learn About Marketing from Hollywood Studios. Some say marketing is an art.

What Your Business Can Learn About Marketing from Hollywood Studios

Others claim it’s a well-defined science which follows convention and logic. I believe it’s a combination of both and it all depends on how/ where you apply it. As a veteran marketer, I come across thousands of marketing campaigns every day. While some seem to be run of the mill stuff, there are others that stand out and leave an everlasting impact on me. A case in point is Hollywood Studios, one of the world’s most successful cinema production houses. In this post, I present valuable tips on what your business can learn about marketing from Hollywood Studios.

Strategize I love the innovative marketing strategies that Hollywood Studios incorporates for their new releases. Hollywood Studios is a champion in the PR game. University, Social Media Certification. Video resumes revolutionize job search. By Hannah Geise First gaining notoriety around 2006, video resumes are not a new technology.

Video resumes revolutionize job search

But they may be one of the most underutilized resources for job seekers and of course, college students. “Video is a great way to make an instant impression and get in the door,” said Shane Mac, founder of Hello There, a website that allows job seekers to build a custom webpage for every job opportunity with a simple video hello. “Recruiting takes so much time and effort that anything that helps cut the clutter and find good talent will continue to gain steam.” Hello There makes it simple for users to create a page and gives analytics about when the page is viewed, what recruiters read on the page, and if the video was viewed. Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC] Could Pinterest be the silver bullet for retailers on social media? Pinterest is clearly resonating with online consumers in a big way.

To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks. SEE ALSO: 10 Video Tips for Businesses on Pinterest. Where Should You Put Your Content? I’ve been asked by subscribers of my personal newsletter how I decide what goes on my blog and what goes into my newsletter.

Where Should You Put Your Content?

I think the answer differs depending on your strategy, but I’m more than happy to tell you how I view it. I put information that sells on my blog, and information that nurtures in my newsletter. Information that Sells My job, because people seem confused these days as to what exactly it is I do or am selling, is to help mid-sized to larger companies build business (revenue and growth) by improving their use of the human digital channel (social media, email marketing, mobile marketing, content marketing, and other business applications).

How a Social Network Helps Families Coping With Autism. Autism Awareness Month may be coming to a close, but by using the social network MyAutismTeam, parents of children with autism spectrum disorder can spread awareness and find support throughout the year.

How a Social Network Helps Families Coping With Autism

MyAutismTeam is a part of the MyHealthTeams network, online communities for people living with or caring for those with chronic health conditions. On the network, users share information about the members of their support teams — parents, specialists, businesses — with other users looking for the same. TED's New Site Turns Any YouTube Video Into a Lesson. TED launched a new online tool on Wednesday that turns any YouTube video into a lesson.

TED's New Site Turns Any YouTube Video Into a Lesson

The conference series is calling the process "flipping a video," a reference to the idea of "flipping the classroom" that has been popularized by Salman Khan and his YouTube school Khan Academy. When a teacher flips the classroom, they assign lectures to watch at home and save class time for working on homework together. When a teacher flips a video, they add supplemental content such as questions and additional resources. Here's how it works: Users can search YouTube from TED Ed's new website. When they find a video they'd like to use as a lesson, they hit a "flip it" button. YouTube Launches AdWords For Video. Google's AdWords program has long been an easy way for businesses of all shapes and sizes to post their ads on Google Search results.

YouTube Launches AdWords For Video

Now the company is expanding those capabilities to YouTube with its launch Monday of AdWords for Video. As with the Search product, AdWords for Video is self-service. It allows small- and medium-sized businesses to bid on keywords and categories and have their video ads appear in front of some of the 3 billion YouTube videos that get viewed every day. Job Recruiting and Social Media: Is Social Recruiting Really as Advertised?

I am always ready for a brainstorm.

Job Recruiting and Social Media: Is Social Recruiting Really as Advertised?

Call me at 866-a-web-guy. How Do Recruiters View Social Media? Social media should be an invaluable asset to a job seeker. Do you believe tweeting during movies will be disruptive for movie-goers? Top 5 Social Sites for Film Fans. If you ranted and raved about the recent Oscar nominations on Facebook, but none of your friends seemed to care, it’s time to either A) find new friends or B) find a social network that caters to your cinematic needs.

Top 5 Social Sites for Film Fans

Here are five great sites that help you connect with film fans from all over the world. 1. GetGlue If you love movies, but your interests are too varied to be contained to one medium, then GetGlue is for you. Much like Foursquare, you check in to your favorite activity — everything from movies, TV shows, the big game, music, books and plenty more — using the website or the mobile app. Untitled. The Hunger Games (@TheHungerGames) sur Twitter. Capitol Couture. Broadcast Yourself. Broadcast Yourself. Miss Piggy (@MuppetsStudio) sur Twitter. Untitled. Do you follow updates on films through social media before the film is released?

Cities Around the World Prepare to Celebrate Foursquare Day. Social cinema: New app Is designed to motivate MovieGoers. -By Andreas Fuchs Increasing attendance?

Social cinema: New app Is designed to motivate MovieGoers

“There’s an app for that.” According to Brian Dear, co-founder and chief executive officer of La Jolla, Calif. -based Nettle, Inc., “There is an urgent need for innovation in the moviegoing arena, as far as it pertains to the Internet, and it starts with the mobile phone. Our goal is to get moviegoers to go to more movies more often by applying the very latest in social networking, mobile, personalized relevant offers and deals, and location-based technology.

After speaking with Dear about the December 2011 launch of his aptly named MovieGoer application (www.moviegoer.com), this author ventures to quote yet another line from a commercial. Growing up in the Washington, D.C. area, Dear “saw lots of famous movies in their openings at the Uptown,” which remains his favorite theatre to this day ( “It’s one of those classic Cinerama curved-screen theatres with a balcony and some 1,000 seats still. Other than a full-fledged peer review, of course. MovieGoer - App for Social Movie Junkies - Buzzraid. Ever wanted to really see a movie at the theaters but couldn’t find anyone to go with? MovieGoer is a new app from Nettle that looks to solve this problem and make the movie going experience much more social. The free app for iPhone lets you see which friends are going to which movie, share movies you’re going to with friends, lets you scan local showtimes at multiple theaters, see trailers, detailed movie information, and more.

Another aspect of MovieGoer is the 15 second review immediately after the movie which is done via video. This combined with critics reviews will help you and your friends decide which movies are worth seeing. Even if you don’t want to use the social aspect and would rather not have friends stalking you in the theater then the reviews section is worth it by itself. FREE via iTunes. MovieGoer: A Social App for Going to the Movies - Liz Gannes - Social. Nettle Wants To Make Watching Movies Social With MovieGoer. The MovieGoer App: You are More Influential than Roger Ebert. 5 Cool Android Apps That Every Movie Fan Should Have. Below, we’ve aggregated some of the best Android movie apps for the movie lover. Find reviews and watch trailers on the go, locate movie theaters near you, and get interesting audio bits and wallpapers delivered right to your doorstep phone.

Movies by Flixster. Flixster: A Movie Watcher's Companion. I’m the type of person that enjoys watching movies. I’m no movie buff, but I enjoy a trip to the theater or a night on the couch as the next person. One problem I do have is deciding what movie to watch whether at home or the theater. Flixster « Project App. Catching a movie this weekend? Check out these apps first [Video] Moviegoer: Interactive Companion App For Movie-goers (iOS) Fizziology Analyzes Social Media Sentiment to Improve Fan Experience at Sporting Events. Social Media Supports 'Hunger Games' More Than 'Twilight,' Less Than 'Potter' [CHARTS]

Sittin' in the 'tweet' seats. Athens Talks - Talk amongst yourselves. Theaters set aside tweet seats for Twitter users. Los Angeles Times - California, national and world news. To live-tweet or not to live-tweet. January 29, 2012|By Jessica Galliart, RedEye Remember when your mom had a no-texting policy at the dinner table? Mine still does, and it doesn't matter how much I try to explain "I'm just tweeting! " Theater “tweet seats”: Good idea, or bad etiquette? - The Style Blog. Theaters set aside “Tweet Seats” for Twitter users. According to an article published in USA Today, more theaters and performing groups within the United States are reserving seats for Twitter users to live-tweet about the performance.

Theaters and concert halls participating in the new trend include Raleigh’s Carolina Ballet, Connecticut’s Norma Terris Theater, the Cincinnati Symphony Orchestra, the Dayton Opera and the the Indianapolis Symphony. Some movie theaters will allow you to tweet during films with Tweet Seats. The previews are over, the lights are dimming, the film is starting. TribecaFilm.com. NBC Bay Area. Social Cloud: BumeBox, Real-time Social Media Events in a Big Way. More theaters reserve seats for tweeters. 20th Century Fox Studios Present Titanic 3D. Re: @GStephanopoulos.   Free Hashtag Report.  Twitter Hashtag Tracking and Analytics. Project Glass. Film Industry. IBM Customer Testimonial: Newly Weds Foods Serves Up Culinary Excellence with IBM SmartCloud Engage.

5 Steps to Optimize Your Email For Social Media. 20 Reasons Why You Should Blog Before You Twitter. Inside Twitter's Spam Lawsuit: Fighting Five Defendants Cost More Than $700,000. 8 Strategies To Convert Your Free Social Media Content Into Cash. How 5 Top Fashion Facebook Pages Market on Facebook. Online Reputation, Google Ranking, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com. Facebook App Lets You Add Enemies Online. 'Hunger Games' Dominates Facebook, Online Ticket Sales. Jimmy Fallon Interviewing Madonna in Facebook Live Chat. 7 Tips: How brands can succeed with social media « claus enevoldsen. Facebook’s New Privacy Policy Isn’t All That Private. Database Error. SMFilm. 50 Fascinating Facebook Facts And Figures. 8 Reasons People Aren't Following You Back on Twitter. McDonald's Tries Another Meme: 'Shamrocking'

Will Social Media Become A Factor In TV's Impact On The Brains Of Children.