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Earthquake

http://lefsetz.com/wordpress/index.php/archives/2013/05/09/earthquake/ Twitter is a news service. It’s been shaking intermittently on the Westside for a month now. And if you were here during the ’94 big one, and it was pretty big, let me tell you, you’re afraid. We like to feel in control. But during a quake, we’re at the mercy of the world, there’s nothing we can do but hang on for the ride. And there’s no confidence, like at Disneyland or the ski area, that the government has tested the experience and no matter how fearful you might be, you’ll be o.k.
So you’ve been hearing a lot about Twitter. When I first began hearing about the platform, I have to admit that I didn’t “get” it. I really didn’t understand how it worked, let alone the value in broadcasting random thoughts – why do I care what Justin Bieber ate for breakfast? As the platform has developed (and I put a little more effort into understanding it), it has continually evolved into a news and networking source – a place to send short, specific information to supporters, partners, and like-minded organizations while reaching out to potential new connections. Your organization may be toying with the idea of getting Twitter up and running, but are you intimidated by the platform? http://mediacause.org/5-reasons-nonprofits-are-intimidated-by-twitter

5 Reasons #Nonprofits are #Intimidated by @Twitter

Brendan Mcdermid/Reuters People congregate on Tuesday in front of a building in Manhattan that still has wireless Internet access. Twitter is often a caldron of sarcasm, much of it funny, little of it useful. But as a social medium based on short-burst communication, Twitter can change during large events — users talk about “watching” the spectacle unfold across their screens. It is, after all, a real-time service, which means that you can “see” what is happening as it happens.

How Hurricane Sandy Slapped the Sarcasm Out of Twitter

http://mediadecoder.blogs.nytimes.com/2012/10/31/how-sandy-slapped-the-snark-out-of-twitter/
The audience, le beau monde of cinema, has gathered at the Debussy Theater on this unseasonably cool May morning on the French Riviera. The event, officially the opening of the 2012 Cannes Film Festival , will be remembered for freakish storms that left stars shivering on the soaked red carpet. But before the Palme d’Or, a little stand-up comedy from Mr. Costolo, the chief executive of . He has prepared some sober remarks for the occasion — a paean to the mighty tweet, an explication of how new tools of social media are reinventing business, social activism and everything in between. Nah.

Dick Costolo of Twitter, an Improv Master Writing Its Script

http://www.nytimes.com/2012/10/07/technology/dick-costolo-of-twitter-an-improv-master-writing-its-script.html?pagewanted=all

Marketing Chap: A Chap's Guide to Establishing Oneself on Twitter

Before turning the first spadeful of earth in the construction of this new edifice (merely a metaphor, chaps - no real manual labour will be undertaken), I want to make it clear that I am not the sort of chap to try and bamboozle you. There will be no 'free' advice that is in actual fact just a wretched attempt to part you with your hard-earned. No, this is a bit of friendly patter between one chap and another. Or, when appropriate, between a chap and a chapette. Now, when one is new to a place (whether in real life or on this interweb shenanigans) it is important to become established, to introduce oneself to the right people, and gain a reputation as being a decent sort of chap. http://www.marketingchap.com/2012/02/chaps-guide-to-establishing-oneself-on.html

Twitter acquires blogging site Posterous to improve sharing

Founded in 2008, Posterous, which has gone head to head with Tumblr (a more popular simple blogging site), emerged from the well-known Silicon Valley technology incubator, Y Combinator. The company’s team will be joining Twitter’s developers, as part of the deal, the company announced in a blog post. Today we are welcoming a very talented group from Posterous to Twitter,” a Twitter spokesman wrote on the company blog . “This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.” http://www.telegraph.co.uk/technology/twitter/9140544/Twitter-acquires-blogging-site-Posterous-to-improve-sharing.html
“For music fans, Twitter is the next best thing to being backstage,” the guide explains. “And for performers, connecting with your fans in an authentic way is one key to your success. A Twitter connection tells fans how much you appreciate them, and it also enables you to tailor your messages. The fact is, Twitter provides more authenticity and creative control than any other online medium. Tweets come straight from you, and go right to your followers all over the world, in real-time.

Twitter targets musicians

http://www.telegraph.co.uk/technology/twitter/9148789/Twitter-targets-musicians.html
When you typically think Twitter, you probably think about text based 140 character updates. New improvements being rolled out geared towards spotlighting user activities and interactions may change this perception. These very visual changes are very “Facebook-esque” in their appearance and could be very appealing to new, less-savvy users. The most dramatic change is a new “Activity” tab that shows who your network started following, what they favorited and their retweets. http://searchengineland.com/twitter-rolling-out-new-features-to-highlight-activities-interactions-89121

Twitter Rolling Out New Features To Highlight Activities & Interactions

blog.my6sense.com: Signal Over Noise: The Ultimate Algorithm for Twitter

http://blog.my6sense.com/2011/08/signal-over-noise-ultimate-algorithm.html Top Tweets from My Twitter Account, via my6sense. No Noise. Twitter is one of the biggest success stories in social networking and the tech industry in general over the last five years. Since its 2006 debut, the microblogging powerhouse has converted from a small audience of early adopters to playing a major role as the pulse of the planet, the go to destination for breaking news as it happens, or a shared social experience around entertainment events, calamities and public interest. But even as millions and millions more have signed up for accounts, even its most supportive users see a gulf between the site and its potential - exacerbated by a continued problem with signal to noise. On Friday, well-respected blogger John Battelle explained his position, saying the site has incredible potential, but that it becomes impossible to get value from the stream.

How to Host a Twitter Chat That Rocks

http://www.mpdailyfix.com/how-to-host-a-twitter-chat/ You once needed a fabulous venue, trendy drinks, and sparkling names to throw the biggest party in town, but nowadays, some of the most rockin’ parties are online. And all that’s required to throw a successful online shindig is a Twitter account and a little bit of planning. Here’s what you need to know to host your own successful Twitter chat. Have a Twitter account. OK, that part is probably obvious. The not -so-obvious part is that you need to make sure you’re hosting from the right account.

Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business

Twitter is now 5 years old – Long Live Twitter! With an estimated user base that is now double that of LinkedIn at more than 200 million users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their present and potential customers. Needless to say, with the mass usage and attention to tweeting on the Internet, many businesses have taken advantage of the site for its marketing potential.