background preloader

Lead Generation

Facebook Twitter

Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns. The Digital Age Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%.

Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore. This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers.

If businesses can learn three important things about B2B lead generation, they should come from popular science fiction films.

Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers

Every movie within the genre often features an army hell-bent on taking over the world. In GI Joe, we have the Cobra organization. In Captain America, we have Hydra. Yet neither of these are as ambitious as the Imperial Stormtrooper Corps in the first Star Wars trilogy. Forget about a planet, these guys are all about keeping an entire galaxy in line. Underneath the white armor and beyond the intimidating name though lies sheer incompetence.

Top B2B Lead Generation Tips on LinkedIn. It is important to note that companies are making rounds online.

Top B2B Lead Generation Tips on LinkedIn

With the existence of social media platforms, it has become easier for them to apply strategies in terms of B2B lead generation. And while we can vouch for Facebook and Twitter as effective means for generating demands, we can always count on LinkedIn to be an efficient source for B2B leads. For many B2B businesses, LinkedIn is still an apt partner for filling up the sales pipeline with the proper prospects.

Lead Generation Statistics for Singapore That You Should Never Ignore. Lead generation has greatly evolved over the years where innovation on processes and tools intertwine to bring about desirable campaign results.

Lead Generation Statistics for Singapore That You Should Never Ignore

Setting campaign objectives, tracking and monitoring leads, prospecting processes and gauging key performance indicators, are number- driven elements that build your lead generation program. Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies. For quite a while now, Singapore has seen positive developments in its already prosperous B2B sector.

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies

Aside from consumer-centric ecommerce platforms like YuuZoo, B2B superbrands such as SAP have managed to grow at par with global players. One reason is that Singaporean B2B enterprises emphasize the use of efficient lead generation techniques and technologies. Collectively, these companies know that modern buyers require progressive messaging over time. For a fact, a purchasing decision isn’t like a bean stalk that grows overnight (and without the application of some sort of special fertilizer!).

The right SME prospects for Financial Lead Gen Campaign. How Measuring Customer Satisfaction can Help Marketing. Marketers often ask: What is the best metric for determining the effectiveness of a B2B product or service?

How Measuring Customer Satisfaction can Help Marketing

We are told time and again that conversion rates and revenue are the best metrics for determining marketing and sales performance. But one metric deserves attention since it presupposes the other two: customer satisfaction. Clearly, knowing how your existing clients receive your product and service gives a glimpse at how your efforts are making an impact on the market as well as your business performance. Let Your Instincts Help In Generating Sales Leads In Singapore. When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects.

Let Your Instincts Help In Generating Sales Leads In Singapore

You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. In that case, you must nurture your instincts well. Let it become a useful aid in your decision making. Why it’s a Good Time to Market Mobile Security Solutions in Singapore. Nothing but optimistic numbers for the mobile tech market.

Why it’s a Good Time to Market Mobile Security Solutions in Singapore

A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. It found out that around 80% of internet users rely on mobile devices for various activities such as research, information-sharing and financial transactions. Who are your B2B Buyers and why do you need to know them well? You’ve been doing business with a lot of people for quite some time now, but have you ever wondered who exactly these people are?

Who are your B2B Buyers and why do you need to know them well?

Can you find a common link among those who have been making commitments to your business? Can you describe in detail what kind of people they are and how they go about in their decision-making and purchasing processes? If not, then your sales and marketing success may not last long. Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore. Demand generation contributes a good deal of quality prospects to marketing.

Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore

In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. But it takes more than content and a social media from the bottom up. Productivity in B2B Lead Generation - Why Complacency could be a Bad Habit. Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture.

Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your lead generation goals. You also cannot measure – with absolute certainty – the level of satisfaction of your clients. That is why business marketers should avoid being complacent on the current progress of their campaigns. While measurable data can represent the growth and outputs of your marketing activities, it’s still important to check those which can only be measured by allotting personal attention to discuss about the present and future conditions.

Hold regular meetings to check up on individual and team progress. Lead Generation in Singapore: How Database Integration can Keep you in Profit. Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. B2B Channel Surfing: Choosing the Best Platforms for Lead Generation.

Marketing has evolved rapidly with the introduction of online channels. One would become an absolute stranger and miss out on better opportunities if social platforms are declined. Still, some are reluctant to make a move online, citing the surviving relevance of outbound B2B methods such as tradeshows and telemarketing. It would appear from this point that the B2B landscape is divided into two distinct camps in the midst of the online revolution. An Ages-long Antagonism? The outbound methods are at odds with their online counterparts, and it has been that way ever since. On the other hand, JumpLead pointed out in its own study that social media channels are cheaper and lead to better customer engagements. B2B Content Marketing: 7 Ugly Truths you should be concerned about. What is wrong with how marketers produce, distribute and use content as a tool for lead generation?

While there are countless businesses that have been successful in content marketing, it certainly doesn’t speak for the majority of lead generation marketers that depend on attracting prospects through their leads. A post at Eloqua reveals what exactly is going on out there, and why you should take a look at your own conten marketing efforts. From Ugly Truth #1: Everyone wants to create content, but no one wants to discuss promotion and distribution In today’s crowded digital world, assigning no distribution or promotion plan is a foolproof way to make sure your content will not be viewed. Small but not Pitiful: Top Lead Generation Boosters for SMEs. Don’t be too pessimistic. Small and medium enterprises can gain leverage in their respective industries despite the existence of large corporations.

The only problem is that some of these enterprises lack a thorough understanding of the importance of B2B lead generation processes. Resources are not much of a factor here. Considering that social media has made possible the free movement of information, creation of compelling content and unique ideas for customer engagement matters the most. Prevent your Lead Generation Campaign from Capsizing by Knowing these Five Warning Signs. Demand Generation Solutions for Startups. SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue.

How to get your money’s worth from your Content Marketing Campaigns. B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Every Lead is Special (The Callbox Lead Nurturing Tool) I was never a fan of Hindi films until I was able to watch “Taare Zameen Par”. It’s a directorial Hindi movie by Bollywood star Aamir Khan which starred Darsheel Safary as Ishaan Awasthi, a child who had special learning needs. Crisis Management 101: How to Get Out of Sticky Situations when Needed.

You don’t always expect things to run smoothly within the domain of B2B Telemarketing. Acquire B2B Financial Leads Better with these Web Tips. The financial industry is nothing short of complex. Competition has intensified over the years, prompting decision makers within the industry to enhance their B2B lead generation activities. Generating B2B leads to which one can sell financial services is a lot like completing a jigsaw puzzle of the Eiffel Tower. The pieces should be complete, and missing just one can be maddening to the participants. It’s unsatisfying. Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Singapore.

Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. Make Your Lead Generation Efforts Work This Year of the Monkey. In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity.

B2B Lead Engagement: How to get more Website Response. Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. Is your B2B Blog not getting enough traffic? Write in the Right Way. How to Fail at Fill Forms for Lead Generation. Lead Nurturing Tips to Hike up Conversions. The Corporate Insurance in Singapore: A Fruitful Landscape.

5 Likely Reasons Why your Social Media Campaigns are Failing. Prepare for an Email Marketing Campaign the Right Way. How to Perform B2B Lead Generation Email Campaigns the smart way. To Use or Not to Use a Script? A Financial Lead Generation Question. Understand your Singapore Market by Dissecting It. So, you Think you can Generate Software Leads? Think Again. Making it Big with Multi-Channel B2B Marketing.

Cost Efficient Lead Generation for SMBs. Email Writing Tips to a Better Lead Generation Campaign. Why Branding Matters In Lead Generation. B2B Content Marketing: 7 Ugly Truths you should be concerned about. 5 Likely Reasons Why your Social Media Campaigns are Failing. Cost Efficient Lead Generation for SMBs.