How Marketers can Solve Marketing Challenges the Easy Way The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation. This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them. For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation: Challenge 1: New Business Development First and foremost on our list of challenges is “new business development.” Marketing automation gives marketers the ability to track these revenue sources and attribute closed deals back to the campaigns that created them. Challenge 2: Quality of Leads This year, the focus continues to shift away from lead quantity and toward lead quality. Instead, B2B marketers can implement a lead scoring and grading system to better qualify leads. Challenge 3: Demand and Lead Generation See the full post here.
Appropriate B2B Appointment Setting for Software Applications Services The software industry is clamoring for better strategies to a better sales performance. B2B businesses within the industry are hard pressed to find cost-efficient solutions that promise higher revenue growth, which can be realized through effective lead generation processes. More importantly, B2B appointment setting deserves priority as it constitutes the transitional phase towards a sale. Now, the main problem that usually gets in the way for software companies regarding this aspect is the needed proficiency. No doubt, setting and scheduling appointments with B2B prospects is tough, and we can point to numerous reasons. For one, marketers have found that intensely difficult to find the best approaches in engaging decision makers. This is already a given, but many key players in the software development market are having difficulties in finding effective CRM solutions that promise high investment returns. Define your objectives. Adapt to growing trends. Focus on present issues.
Make Better Business Decisions: A Guide for Struggling B2B Companies Leading a company, particularly in the volatile grind of the B2B industry, executives need certain tools. And no, we are not talking about the usual, concrete tools defined by new marketing technologies such as lead nurturing and lead management software, which are effective by themselves. In this article, we are going to talk about the effective use of basic intuition and instinct to achieve exponential business growth. That last one sounds very much far-fetched, especially to the ears of SME executives who are new to the B2B field and to older companies that have yet to make significant strides. These are actually possible when business executives themselves execute sound decisions. Negative decisions are usually attributed to poor judgment, research and planning. Judgment A case in point: judging certain decisions is dangerous work. Research and planning
What’s in an Effective B2B Appointment Setting Script In B2B marketing, it is important to have something to guide you through. In lead generation, you use marketing metrics in order to determine the most effective social channels. Moreover, you will need to observe certain trends in your industry to come up with better strategies and achieve increased revenue generation in the long run. But different approaches are needed in B2B appointment setting. Call scripts serve as the main guides that your telemarketing teams use in scheduling contacts with business prospects. However, many marketers and salespeople have become skeptical in the effectiveness of call scripts in terms of better conversion rates. So, now call scripts are demonized because they lack the intimacy required for fostering human relationships. In many cases, you may want to use call scripts for your B2B appointment setting. Know how to go around objections. Don’t ask for the appointment. Finally, add a sense of credibility. Please follow and like us:
B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment? Professional and Memorable Every good B2B sales representative knows how to engage the gatekeeper and their prospect in a professional and memorable phone conversation. Keep Appointment Setting Records and Adjust Persistence
Solar The Australian continent has the highest solar radiation per square metre of any continent and consequently some of the best solar energy resource in the world. The regions with the highest solar radiation are the desert regions in the northwest and centre of the continent. The Solar Industry has been booming for some time now. Although there is a big market for solar panels and products, there is also a lot of competition. More and more solar companies are turning to lead generation service providers to supplement their own in-house marketing efforts. Why solar with Callbox? Callbox has succesfully conducted several solar marketing campaigns in Australia and the US. Check out some of our case studies: Dial 61 2 9037 2248 to speak with a Callbox representative.
The Anatomy Of Viral Content For Appointment Setting We all want our content to go viral. Just think of the various marketing possibilities for your appointment setting team once your audience gets exposed to your viral content. When your content goes viral, more people will talk about your product, the more it is talked about, the more prominent your offer is in the audience’s mind, and the more prominent your product is, the less you have to spend on your sales leads generating efforts. But what consists of a viral content? To understand the concept of viral, we need to first understand the two elements that define it: the content should be worthy of spreading, and it should also have benefits in spreading it. Viral content spreads naturally.
Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. With a progressive IT infrastructure, it’s just as easy to find a sales-ready lead just about anywhere in the web. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market.
B2B Lead Generation Malaysia: The Importance Of A B2B Lead Generation Company And How It Can Help A Business Succeed One of the many concerns of any company in any industry that is trying to promote their products and/or service is the stiff competition that has existed ever since time began in the sales and marketing world. Almost every minute or even every second, their marketing strategists are always on their toes and burning their brains out trying to figure out how to get ahead from the competition. In the past, there are some companies that are enjoying huge financial success especially if they are the first ones to introduce a certain product or a service to the masses. They need the services of a b2b lead generation company in order to make huge sales. These b2b lead generation companies can actually help any company promote their business to specific types of costumers by generating qualified leads that can help them build a solid foundation of specific customers. It’s also the same with b2b lead generation marketing services companies.
Make your Business Grow through Effective Corporate Events There has been a lot of talk recently about the continuing emergence of marketing automation systems, with B2B companies investing in lead management and market research tools. This is also true with businesses that want to upgrade their appointment setting infrastructure to increase their sales conversions. But even with such developments, businesses still see great potential in corporate events. Direct marketing and selling are still best implemented through real-time activities such as exhibitions, trade shows, corporate meetings and product launchings. Considering that many B2B buyers prefer direct in-person engagement over emails and inbound calling, it wouldn’t hurt at all to ride this persisting trend. For a fact, corporate events make business expansion possible. Success in planning and implementing such activities is altogether a different story. Put benefits in mind. Plan the venue and context. Attract the right people. Follow up on newfound partners.