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Brand Killers : Branded Products vs.Private Label and Store Brands in Retail and Foodservice Brandweek is calling 2009 as the Year of Private Label. And why not? As consumers continue to cut back, branded manufacturers often do the same with marketing dollars. But this time, consumers have options. Alternatives come in attractive packages that might say "Archer Farms", "Kirkland", "Sam's Choice", or "O Organics".
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