Gavin Lockhart sur Twitter : "Gerry Chief Strategy officer Resolution Media comparing digital to game of thrones #rmtt15 #seo #sem. Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday. When creating a product, website, or communication, including a simple user experience is key to success.
The easier you make the A to Z process for a user, the more likely they'll be to accomplish the plan you spent time and resources putting together piece by piece. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares.
Simplicity, FTW! This week, we've added a still image of the whiteboard for easier viewing. Do you find this addition helpful? "Howdy, SEOmoz fans, and welcome to another edition of Whiteboard Friday. The Death of Keyword Ranking Reports? 10 Superior SEO Stats - Whiteboard Friday. We all look at keyword rankings, but are they still a useful metric to report?
In this week's Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead. Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're going to be talking about the death of keyword ranking reports. Now, we all do keyword ranking reports. So we've all got these emails in our inbox, every single one of us, that promise number one rankings for a number of really obscure keywords.
The big problem is anytime you rank a keyword, you don't know if that keyword is sending you traffic. Hummingbird, big changes this year in Google, where what you type in, the keyword that users type in may be actually sort of rewritten in certain ways by Google. 10-Step-Google-Analytics-Audit. A Beginner’s Guide to Building Links Through Content Marketing. Content marketing shouldn’t be done just for links.
That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links. In the day and age of Google algorithm changes and penalties, the real question isn’t just how to get links for your content, but rather how to get links for your content that won’t get you penalized. In this guide, we’re going to look the best ways to get links to your content, and how to assess the quality of those opportunities before pursuing them. Social Links Most of the links you will get from the top social media networks – Facebook, Twitter, LinkedIn, etc. – will be nofollow or redirect links. (Screenshot taken 01/22/2014 of The following are the best social links you can get for your content: Share a link with your personal profile and business pages on Twitter, Facebook, LinkedIn, and Google+.Share a link in applicable public groups and communities on Facebook, LinkedIn, and Google+.
Wow! See How Much Screen Real Estate Google Is Giving Rivals In Its EU Antitrust Settlement. Google’s finally reached a proposed agreement with the European Union over antitrust charges.
Judging from screenshots the EU has released, it will give Google rivals unprecedented positioning in Google’s results, sometimes for free, sometimes for a fee. Consider how the EU is saying that shopping results will appear, as part of the agreement. The before: And the after, based on screenshots that the EU has released: Link Building the Right Way in 2014. Let's face it.
Link building isn't sexy. Link building isn't fun. And in 2014, if done correctly, it certainly isn't cheap or easy. A New Direction for SEO in 2014: The Secure Search Manifesto. SEO marketing finally matured in 2013.
With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great clarity for others. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies. Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to rethink their strategies.
Some people failed to identify trends, and struggled to adapt, while others took a giant innovative leap into the world of secure search. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search Manifesto. " 2013: The Year SEO Changed Forever. Link Building the Right Way: Questions to Ask Yourself.
Link building is a buzzword in the search industry and for good reason.
What many believe to be the most powerful correlation to ranking higher in search engine results, the art of link building has transformed from something automated to something highly specialized and unique. The story of link building itself and its transformation has been written a thousand times over, and we simply don’t have time to cover the entire history in this post. That’s what summaries are for. The short and sweet of it is: Google – and to a lesser extent other search engines as well – has cracked down on examining the quality of links pointing back to your website.
Spam websites or directories, techniques that involve hiding links, and article spinning are just a few examples of links that may result in your website receiving a manual penalty. Link Building the Right Way: Questions to Ask Yourself. Where's the Search? Thirty years ago three little old ladies asked an exceedingly simply question about a hamburger.
The premise of their collective query quickly permeated pop culture when the catchphrase made its way onto T-shirts, pithy comic routines, and eventually into the 1984 Mondale vs. Hart presidential debate. The iconic slogan "Where's the Beef? " Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data. October 18th, 2011, the day Google announced "Secure Search," was a dark day for many search marketers.
We had hope, though; we were told only a small fraction of search referrals from Google would apply. This was proven false in just a few weeks as (not provided) quickly hit 10+% for many sites. Then, a year later, seemingly out of the blue, Google started to encrypt almost all searches. Today, we are approaching the dreaded extinction of Google organic keyword data: Oh keywords, how I will miss thee. 5 Reasons Why I'm Loving the New Google Keyword Planner - YouMoz.
If you're disappointed because the Google Keyword Tool was removed from your arsenals of keyword research tools, don't worry, because the new keyword planner has some features that I know you will love.
Here are the five reasons why I'm loving the new keyword planner You can use it to spy and swipe your competitor's keywords You can find local keywords a lot faster (there's a bonus in this post) This is a wonderful tool for people looking for niche markets and other topics to blog about Create adwords campaigns easily Use it as a guide to create a silo structure for your site (this is huge for relevance) Now, let me go into the details: 162 Questions You Need to Know About Risky Links to Disavow. The following 162 questions were compiled from the past 1.5 years of helping Link Detox clients combat their Google Penguin penalties with our WOW customer support, Q&A webinars for clients, and personal chats. Table of Contents. Get Your Website Reviewed By Google This Monday, November 18th. Google’s John Mueller announced on Google+ that on Monday, November 18th, they will be offering live, online reviews of websites during their office hours.
If you’re a website owner this is an unprecedented opportunity to have someone from Google look through your website and provide feedback right on the spot. Feedback will be given during a Google+ hangout where you can watch live as someone from Google reviews websites that have been submitted for review. Go here to add your site to the list. Since the reviews are happening live for all to see, this is also a great opportunity to learn from other sites. During the Hangout you can find out what others are doing right or wrong, and then apply that knowledge to your site. Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO. 6 Major Google Changes Reveal the Future of SEO. The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components.
In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach. You could argue that "tactical SEO is dead", but that's not quite right. And don't run around saying "SEO is dead" because that is far from the truth, and I might just scream at you. Instead, let's take a few steps back and understand the big picture. 1.
Google made the move to make all organic searches secure starting September 23. UK's Most Valuable Domain Name. 5 Ways the Internet Celebrated '(Not Provided)' Editor's Note: The following column is intended for immature audiences and probably won't be suitable for all readers, especially those who anger easily at the mention of the word "Google". Yes, Google's move to secure search is a bummer, but that doesn't mean we can't cope with a little bit of humor on the weekend. Read on, if you dare... Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools.
Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco. Google Webmaster Tools: Proactively Monitor and Have a Plan in Place to React (P.R.E.P.A.R.E) Internet Marketing Ninjas COO/CMO and SEMPO Chairman Chris Boggs started the presentation with the topic everyone really wanted to hear: Google Webmaster Tools (GWT).
800 Best SEO Posts of the Last 4 Years. You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing. But have you ever thought which of those sites statistically provides the best content? (not provided)—Distilled's thoughts in review. Study Shows No Clear Evidence That Google+ Drives Ranking. How Should You Handle Expired Content? The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Introduction.
Matt Cutts: Too Many nofollow Links Won't Hurt Your Google Search Rankings. One of the latest webmaster help videos brings up a really interesting SEO question: what happens if you get a lot of nofollow links, such as links gained for the explicit purpose of generating direct traffic. How Many Links Is Too Many? Overview - Help Hub. We just added the option for you to filter Equity Passing links and Non-equity Passing links from the Inbound Links report. 13 Ethical Ways to Increase Your Site's Search Traffic. LockhartGav : 2013 Ranking Factors Survey...
Rank-factors-pie-2013lrg. 58 Resources to Help You Learn and Master SEO. As more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. How and When to Use 301 Redirects vs. Canonical. The 5 Stages of Google Update Grief.
Sometimes it seems like everything is going perfectly, until suddenly, it's not. The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC] 7 Types of Backlinks Google Doesn’t Like. Should I use ccTLDs for sites not targeted to those countries? 100 Free SEO Tools & Resources for Every Challenge. Disavowed: Secrets of Google's Most Mysterious Tool. How Website Speed Actually Impacts Search Ranking. WhitepaperYelp.
How to Conduct a Link Audit. How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor. How to Perform a Content Audit. Moz 2013 Ranking Factors - Matt Peters MozCon. Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More. What are common mistakes you see from people using the "disavow links" tool? How to Counter Your Ignorant Boss' Misconceptions About SEO. How To Start Using The Lean Startup SEO Style. Google's Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer. 15 Sites That Help You Use Your Twitter Profile for Link Building. Link Building the Right Way in 2013. 5 Ways You May Be Stuck In the "Good Ol' Days" of SEO. Introducing "x-default hreflang" for international landing pages.
A Step-by-Step Technical SEO Audit for Publishers. WordPress Category Pages. What are the top 3-5 SEO areas where webmasters make the most mistakes? Google Testing Sub (Secondary) Sitelinks. Link-building-made-simple-final_0. How To Attribute Comparable Value To Search & Social Campaigns. Followcompany Widget. WebPagetest - Website Performance and Optimization Test. SMX Sydney - 32 Link Building Tools & How to Use Them. Custom Report Sharing for Google Analytics: Dashboards and Advanced Segments. 10 valuable Google Analytics custom reports. Make the most of Search Queries in Webmaster Tools. Best Practices for Optimizing PDF File SEO. 5 ways to use Google Analytics and make your SEO life easier. Got Toxic Links? - Link Detox. The Ultimate Guide to Advanced Guest Blogging. Unnatural Links Recovery: Emerging from a Manual Penalty. Got Toxic Links? - Link Detox. Web Directory Submission Danger: Analysis of Directories Shows 20% Penalized/Banned by Google.