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Unless you have been walking around with your eyes closed, and your head encased in a block of concrete, with a blindfold tied round it, in the dark - unless you have been doing that, you surely can't have failed to notice the current Apple Macintosh campaign starring David Mitchell and Robert Webb, which has taken over magazines, newspapers and the internet in a series of brutal coordinated attacks aimed at causing massive loss of resistance. While I don't have anything against shameless promotion per se (after all, within these very brackets I'm promoting my own BBC4 show, which starts tonight at 10pm), there is something infuriating about this particular blitz. In the ads, Webb plays a Mac while Mitchell adopts the mantle of a PC.
This Vocabulary of Alliteration is a new aid in writing poems and songs, and in the study of phonetic or phonemic syllable divisions. Alliteration is one of several aural devices in literature making use of the repetition of single sounds or groups of sounds. It is quite often believed to be nothing else than the repetition of word-initial sounds, especially consonants. For such rough and ready alliteration a special dictionary would hardly be needed.
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