Articles - Good to Great. Start with 1,435 good companies.
Examine their performance over 40 years. Find the 11 companies that became great. Now here's how you can do it too. Lessons on eggs, flywheels, hedgehogs, buses, and other essentials of business that can help you transform your company. I want to give you a lobotomy about change. Articles - It's not What You Make, it's What You Stand For. Inc.
Concentrating on products—or services, if that's what you sell—is a trap. It's not that what a company makes is irrelevant; only that we'll see more and more companies framing their identity in terms of their core purpose rather than in terms of their products or services. They'll need to. Business cycles of all kinds are getting shorter—some products become obsolete almost as quickly as they're created. Diagnostic-tool.pdf (application/pdf Object) Tools - Discussion Guide. Vision-framework.pdf (application/pdf Object)
Tools.