22 Social Media Facts and Statistics You Should Know in 2014. There was a tipping point last year that has major implications for business and brands.
It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes. It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Jeff’s Bonus: I’ve put together a free bonus for this post that includes my top strategies on getting more followers, engagement, and email subscribers with Facebook, Twitter, Google+ and more. Build your own networks now! Social web demographics Social media is a blur of tweets, shares and content. Facebook Google+
Participatory.marketing. Monitoring. Ford Tries Social Media For The Fusion, Too. Ford Fusion owners who frequent Facebook have a chance to compete in a social media campaign and get their new ride paid off.
Hot on the heels of the Fiesta Movement, where socially networked participants have showed off their subcompacts while driving over a million miles in the process, Ford has announced that Fusion drivers with “a minimum of 100 Facebook friends and an active photo collection” can enter Fusion 41, a cross-country relay race named after the Fusion Hybrid’s city MPG estimate. According to Ford, they’ll choose the winning team “based on their ability to complete the activities and provide proof by uploading photos and videos to various social media sites, including Facebook.” In other words, it’s an advertising strategy that Don Draper would never understand, where the best amateur spokesperson wins. Interested participants have until November 6 to enter their team in Fusion 41, when eight owners will be chosen to build teams of five people. Objectives: The Key To Creating A Social Strategy by Josh Bernoff. The Open Room. 7 Ways to Get More Out of LinkedIn.
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting.
She authors a blog at hrbartender.com. LinkedIn, which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you're in business, it is basically expected that you have a profile there. But with the more mainstream platforms like Twitter and Facebook being used for business purposes, some professionals are neglecting their LinkedIn profiles. While LinkedIn is certainly not as dynamic as other social media sites, it still provides a lot of value — if you use it correctly. 1. Some media reports claim that because organizations can use any criteria they want to make hiring decisions, photo avatars provide companies with information they may not have otherwise known about you based on a resume alone and could actually hurt you more than help.
Eric B. 2. Is Social Media Marketing A Waste Of Time? : SEO Book.com. N. In USA Today's cover story last friday More marketers use social networking to reach customers Jon Swartz chronicled Ford's social media marketing strategy touting its new sub-compact car, the Fiesta. The motor company dished out the cars to top bloggers for a while in return for a YouTube monthly review. According to some reviewers, the Fiesta proved to be fuel efficient and ergonomically desirable. Better than typical advertising or marketing? Perhaps, as word of the mere marketing strategy spread like wildfire, but so did Ford's new association with a newer - smaller - greener car in our economy-conscious 24/7 busy world. It's brand significance got a boost. Whether you're coming out of the gate in a new business or career, branding is not just about your motto, tag line, or image - its a confluence of the aforementioned with a chunk of tone as to what makes your brand significant in its niche.
Hilary: Social media is a supplement in the overall marketing mix. Hilary: Absolutely!