Get flash to fully experience Pearltrees
What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout . While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather than risking a Do-It-Yourself approach. From a business perspective, terms such as social media strategy and best practices can be a whelming, especially for newbies in the social networking world. Hiring a social media expert is easier said than done for several reasons. First, the one size fits all approach just doesn’t work in social media world.
Digg's precipitous plummet has left Reddit with a bigger-than-ever piece of the Internet pie, according to stats from three major traffic-tracking organizations. In fact, according to two of these sources, Reddit is already the larger web property in terms of page views and visits. For the first time ever Thursday, Alexa showed Digg's reach being eclipsed by Reddit . According to the online ranking service, Reddit is now the 117th most popular site on the web, while Digg has fallen to 138th. To quote a famous animated bird , "I'm think I'm going to have a heart attack and die of not-surprise." Digg has been waning in every sense — staff , effect on the wider community of content creators, traffic — for quite some time.
For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic. Think, “Traffic is traffic?” well think again, as more and more marketers and private individuals are drilling deeper to gain a better understanding of what social media actions are resonating well with their communities, and which aren’t. But how do we separate the social media wheat from the day-to-day chaff?
Now that Nearly Every One is Social, How Do You Differentiate Yourself? | Smedio | The New Media and Social Web Guide for Business and MarketersFacebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be no room left on the overcrowded social media bandwagon. Twitter, too has come off age in the last couple of years, growing at a scorching pace. While social media adoption in the business world is a mixed bag, it’s more of a norm rather than an exception in our personal lives. So, how do you stand out from the social media crowd?
Apparently acquisition rumours haven’t slowed down the TweetDeck team, as today it released a completely rebuilt iOS app, TweetDeck 2.0 is slick, more responsive and has added better navigation and customization features that keep it in the running as one of the premier Twitter clients for iOS devices. Admittedly, I had abandoned TweetDeck 1.0 some time ago, in favour of other clients such as HootSuite and, more recently, TweetBot. TweetDeck’s utilization of AIR was what had initially turned me off of the application as a whole, and it took the iOS app with it.
If you’re a small business owner using social media, chances are you’re beating out your larger competitors. According to a recent report, small businesses using socal media are likely to see these benefits: Increase Traffic – 72 percent Improved Search Rankings – 62 percent New Partnerships – 59 percent Better Sales – 48 percent Reduction in Marketing Costs – 59 percent for self-employed, 58 percent for SMBs Twice as likely to find qualified leads Of course, there’s a catch. This only holds true if you are willing to put in the time. The results also show that the more time business put in, the more results they’ll reap.
The Vancouver based Hootsuite has upgraded its security for its web application and iOS, Android and Blackberry platforms, adding application-wide SSL and secure profiles. The benefits of Hootsuite’s new security features also include account provisioning, which allows users to share access to profiles without sharing passwords, plus additional measures that prevent malware and spam. In order to make Hootsuite HTTPS-enabled, users must manually do so. Here’s how: Go to https://hootsuite.com to login (note the “s”), or Choose Settings, then Preferences and click the “HTTPS” button. A specific icon will show up in your web browser when you’ve enabled this, adding a lock to the adddress bar.
We're psyched to welcome Socialcam as the latest app to offer posting directly to your Posterous site. Don't settle on your pics and videos living on a generic-looking site surrounded by random ads ; instead, choose Posterous for a customized, ad-free site with dozens of autopost sharing options. If you have one of these apps installed, sharing on Posterous is as simple as changing your settings. And if you haven't tried the Posterous iPhone or Android app, you should go get it right now. <p style="text-align:right;color:#A8A8A8"></p>
The power of social media has been aptly proven this year from the protests in northern Africa to events like SXSW, so how can you tap a little of this luster to liven up your event? Clay McDaniel of Spring Creek Group is here to help with eight pointers for using social media in this context. 1. Establish your event-related channels. 2. Provide incentivized word-of-mouth promotions. 3.
By definition, social media is meant to be just that, social. The argument to automate your Twitter feed or not can be hashed and rehashed over and over, but some facts remain the same; there are people behind the mechanisms. And as human beings, whether we like it or not, we’re not meant to work 24/7, and occasionally need to sleep. In today’s Twitterverse, there are a number of tools such as HootSuite , CoTweet , and TweetDeck that can offer users an almost overwhelming array of options.
Social media can be beneficial for your business, but monitoring different channels can take a lot of time. Where do you start? Download HubSpot's ebook (in text and audio formats) to learn how you can streamline your social media monitoring while saving time ! This ebook is read aloud by the author, Rebecca Corliss. This ebook will teach you the most important elements you should be monitoring across relevant social media networks. We will suggest a few practical habits you can execute while sipping your morning coffee.
Hamilton Chan is CEO and founder of Paperlinks . With the free Paperlinks iPhone app , featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance. The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance.
Facebook was born in 2004 as a simple directory of profile pages for Ivy League students. Twitter emerged one year later, imploring people to chirp what they’re up to. When these social platforms launched, few people understood the promise they held for marketers and the opportunities they would bring for brands. Five years later, we have Facebook Pages , branded Twitter accounts, pimped out YouTube pages and badges on Foursquare . Social media has had an incredible impact on a brand’s marketing program, but often the brand works in tandem with a media agency to perfect its communication and create its approach on these innovative new platforms. Social media has forced agencies to work quicker, longer and harder — all while keeping up with the newest Facebook features and location-based app.
The course of social media never did run smooth — not for long, anyhow.