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13/01/2014 Brand Management How Brand Content is changing the organization of Marketing and Communications DepartmentsLire cet article en français. Videos that create buzz, practical guides, consumer magazines, blog posts, ebooks, graphics, etc. . . . For some time now, brands have been producing and developing instructive content–sometimes useful, other times entertaining–that’s looking a lot like “real” media. Although hardly breaking news, this Brand Content (or Content Marketing) trend has [...]02/12/2013 Marketing and Communication The modern MarketerRead this post in french.