Livre blanc et bonne pratiques

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Mythes et Réalités - médias sociaux et RP
cloud.snappages.com/3d9fd1eeda22b56cdc037b3318be5933fc03be86/Digital-Brand-QSN-Digital-communique-presse-decembre-2010.pdf
Fidéliser les internautes, recruter de nouveaux prospects, augmenter l’engagement avec la marque… Le web 2.0 est le nouvel eldorado marketing. Mais avant de se précipiter sur les outils, il y a quelques étapes préalables… 1- Définir une stratégie La tentation est grande de se ruer sur les fonctions sociales de WordPress, Drupal ou Joomla. C’est assez simple à mettre en place et bien meilleur marché qu’autrefois. Sauf qu’une fois de plus, les possibilités techniques ne remplacent pas la question fondamentale : pour quoi faire ? Les 4 règles de base du Community Management

Les 4 règles de base du Community Management

mura/poweredby_fr/assets/File/affinitiz-communautesdemarques.pdf

Twelve best practices for online customer communities

Twelve best practices for online customer communities One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers. Successful examples of this include XMFan around XM Radio, HDTalking for Harley-Davidson, and IKEAFANS on IKEA products. It's imporant to note that the communities above are vibrant, active, and absolutely not affiliated with the businesses that the communities are focused on. As a result, business are increasingly realizing they can reap benefits by attempting to foster these communities themselves, rather than hoping that a group of users will do it on their own.