Top Magazines Using QR and Other Codes. Nellymoser offers optional services to enhance your Companion App. These services are as follows: Companion App Insight Service The Companion App Insight Service is a monthly offering that includes several features designed to increase the value of your Companion App. These features include the following: Basic Insight Service includes a monthly report of the top codes scanned during the month, including the number of scans, date and time of the scans (if desired).Advanced Insight Service (under development) includes basic insight service, plus the following: Demographic information for each code scanned.Unlimited access to download a CSV of all scans done by your Companion App with the URL, date and time of scan, and any available demographic information.Per issue text and image updates to the Companion App Home Page for magazines and catalogs.
Application Submission Services You may also submit and publish your Companion App by yourself (“self-submission”) at no additional charge. Sports Illustrated Social Media Approach Is Picture Perfect. This post is part of the Social Media Editor Series, featuring interviews with social media editors from news organizations about what they do and where they see social media in journalism going. Sports Illustrated uses something old to make something new — or at least different — in social media. The media company has been documenting sports history in photos since its first issue 58 years ago this month. These days SI Special Projects Producer Andy Gray leverages that collection of 30 million photographs in ways its photographers and their contracts could have never predicted — and in ways other social media producers should heed.
“For Sports Illustrated as a brand, we’re not the first choice for lots of fans because we don’t have a TV station you can go to, like ESPN,” Gray, who has been at SI since interning there in 2005, told The Content Strategist. What SI does have is history. Gray’s method is known to content strategists and companies alike. Younger readers are more challenging. Social Media Marketing Example #14: National Geographic.
I'll be the first to say that I love baby animals. Whether they are playing in TV, cuddling with their moms in a magazine photo or doing funny tricks on "I Can Has Cheezburger", I'm a sucker for those tiny furry bundles of joy. Like most people, this is just one of the reasons that I love National Geographic. With all of their TV shows, beautiful magazine spreads and online information, I thought they might be an interesting addition to our series: 26 Social Media Marketing Examples in Detail. Let's check out how National Geographic is optimizing social media: Facebook I was immediately impressed by National Geographic's robust Facebook Fan page, touting an impressive 470,555 fans.
Additionally, what I found most interesting are the several ways that National Geographic is optimizing the ability to use the fan page tabs. MySpace The National Geographic MySpace profile focuses on the National Geographic Channel video content by housing videos on MySpace videos. YouTube Twitter Flickr Blogging. The Atlantic Merges Digital, Print With QR Code-Like Extras. Quick-response codes are making their way into the next three issues of The Atlantic. Using a smartphone app, print readers will be able to scan select pages of the magazine, giving them access to video interviews and other multimedia content typically only available to website and tablet readers. The 155-year-old magazine has partnered with Metaio, the company behind augmented reality app Junaio, for the experience.
Beginning with the July/Aug "Big Ideas" issue, readers will be prompted to scan pages that contain red "Extras" icons using the app, which is available for free on iPhone and Android devices. Scanning Anne-Marier Slaughter's cover story, "Why Women Still Can’t Have It All,” will serve up a video interview with The Atlantic's Hanna Rosin; Ed Caesar's story about the Olympics will pull up a photo gallery of past Olympic torchbearers; scanning Mark Bowden's profile of physicist Larry Smarr sends you on a video tour of his laboratory. 'Sports Illustrated' Goes Deep on Twitter. There's not a sports publication around that can match Sports Illustrated's combination of historical gravitas and editorial prestige. That's why it's interesting to see the venerable bastion of deep reporting and longform writing take a week to turn its online lens to Twitter — perhaps sports media's ultimate game changer and something that is in many ways the antithesis of the magazine's decades-long dominance in the field.
Dubbed "Tweet Week," Sports Illustrated's five-day Twitter celebration began Monday and runs through Friday. It will include the second annual installment of SI.com's list of the 100 best feeds in sports, as well as features on athletes who are especially adept or entertaining on the social network — and interviews with the magazine's legendary swimsuit models. "Twitter and sports overlap so thoroughly that this is a chance for SI to talk not only about the players, but also the stories behind the tweets," SI.com managing editor Matt Bean told Mashable. Glamour Magazine Using Social SnapTags to Connect Readers to Brands on Facebook & Twitter. If you look at the lower left corner of the cover of the September issue of Glamour magazine, you’ll see the familiar Facebook logo surrounded by two circles.
That is an example of a Social SnapTag. Many more Social SnapTags from more than two dozen advertisers are found inside of the covers of the magazine. Zappos, GAP, Lancome, Nivea, Skinny Cow, Dr. Scholls, and HTC are among the companies participating in the attempt to bring together the world of traditional print media and social networking. Using either a free Android or iPhone app to scan these images takes the phone’s user to the advertising company’s Twitter or Facebook stream for more interaction which can include more information, special offers and even the possibility to win prizes like free shipping for life or travel.
While Bar Codes and QR Codes requires smartphones running special apps, SnapTags can also be processed by feature phones that do not have SnapTag’s software. Brides Magazine to Announce a Wedding Promotion on Social Media. For couples planning a wedding, the process usually includes facing a jury of mothers, aunts and future sisters-in-law — all offering a verdict on gowns, hairstyles and an array of other details. But next spring, one couple will face a jury of thousands. Brides Magazine is set to announce on Monday that it is offering to help organize and pay for a wedding worth $1.2 million next April 7 at the St. Regis Monarch Beach resort in Dana Point, Calif. The gown and bridesmaid dresses will be supplied by David’s Bridal. Buddy Valastro, known as the Cake Boss on his TLC show, will design the cake.
Tresemmé will handle the hairstyles, and Jos. The catch? Talk about extended input. “In a world of reality TV, where we have seen this level of sharing and community interaction, I think this is exciting,” Ms. The entire wedding was conceived with social media in mind. The promotion comes at a time when Brides Magazine, owned by Condé Nast, is struggling. Facebook and Magazines: A Match Made in Heaven - Jared Keller. >Finally, good news for the magazine industry: publishers have built a platform to sell subscriptions in the direct stream of Facebook's news feed. Nat Ives of AdvertisingAge reports that Synapse, Time Inc.'s subscriptions sales division, is collaborating with Alvenda, a company that builds e-commerce applications, to develop the purchasing system. Until now, publishers have used Facebook to direct traffic to their external websites and to engage fans in the social space. According to Ives, the new system will create a publishing arena for magazines within the confines of Facebook itself: The system, which Alvenda expects to make live in July or August, will also allow Facebook users to expand those blurbs of magazine content that are now common in the news feed into full articles, complete with advertising -- again without leaving the news feed, much less Facebook itself.
That is sure to get publishers excited. Why Time Magazine Used Instagram To Cover Hurricane Sandy. Real Simple: Pinterest Drives More Traffic For Us Than Facebook. Better Homes and Gardens Goes Big With Pinterest. Pinterest has become a significant new social platform for magazines, particularly in the women's market. Meredith's Better Homes and Gardens has built a heavy presence on the site with almost 60 different boards aligned with the brand's various editorial categories in home and garden design.
The magazine just launched a contest, called "Pin & Win" to drive further engagement with users. To participate in the contest, users have to curate their own pinboard named "My Better Homes and Gardens Dream Home. " Participants use images collected from the magazine's website, BHG.com, and have to use at least 10 pictures. "As a visual brand where imagery and ideas are so central to what we do we are extremely excited about Pinterest. The contest launched on Wednesday, March 7 and there have been 490 entries so far, says Butler, who adds that one entrant has 40 repins off of her board, which illustrates the sharing power of the platform.
Social Media Example #19: SELF Magazine. Continuing the series, "26 Social Media Marketing Examples in Detail", I'll review SELF Magazine and their efforts within the social space. Since I've been on a workout regime lately, I had actually come across several of these efforts organically, so I hope to share my thoughts below. Here goes: Facebook SELF's Facebook Fan Page is currently being used as a way to share more of SELF content in another medium. I tend to like SELF content, and I think judging from the activity on the page, its audiences are using its content posted to the Wall as a forum for discussions.
Overall, the look and feel of the fan page mirrors that of the magazine. As you can see, the following shows how SELF has transformed the left side bar of their Facebook fan page with images and content that lead to their website. The SELF fan page has a "This Month" tab where monthly content is promoted, a standard Facebook video tab, and a boxes tab that promotes SELF events and showcases discussion threads. YouTube. 4 tips for social media success from Better Homes and Gardens. Advertisement Better Homes and Gardens has developed an engaged and growing following on Facebook. For proof, look no further than our recent social media analysis, which showed that BHG captured more than 60% of the comments, likes and clicks on Facebook for the House & Home Improvement category. There’s no secret sauce in the Meredith brand’s social media recipe – just a lot of common sense and passion among the editorial and marketing teams for engaging with their target audience.
With more than 307,000 Facebook “likes” and 15,000-plus followers on Twitter, BHG is looking to build on its early success by formalizing a social media editor position – a trend that more publishers are embracing. Last week, I spoke with Janell Pittman, general manager of BHG digital, and Kaelin Zawilinski, BHG’s digital editorial manager, about their social media goals and tactics. I pulled four tips out of the discussion that can help other publishers looking to beef up their social media presence. Meredith Teams Up With Campbell’s For Holiday Pinterest Sweepstakes. For Meredith brands like Better Homes and Gardens and Allrecipes.com, the holidays provide important opportunities to interact with readers, support partners and boost traffic and engagement metrics. To take advantage of holiday excitement, these brands have teamed up on a reader-driven Pinterest sweepstake that is supported by advertising partner Campbell’s Soups.
“Thanksgiving is really the Super Bowl of food—it’s our biggest holiday of the year and both brands put a tremendous amount of effort into creating exciting promotions that can delight their readership,” says Esmee Williams, vice president of Brand Marketing for Allrecipes.com. “For our brands, it’s all about energizing these cooks with confidence to succeed with all of their Thanksgiving goals. This [sweepstakes] provides an ideal and very visual environment where they can share with one another.” “The conversation extends from our websites to Pinterest and then back to our sites,” says Williams.
Enter to Hang Out with Fitness Expert Doug Rice (And Win Free Stuff!) | TheKnot Blog. Loving our #FitnessFriday chats with Bridalicious fitness expert Doug Rice? Yeah, we thought so. We’re taking it one step further and hosting a Google Hangout, where you’ll be able to get a chance to chat face-to-face with Doug, real brides and other Knotties about your fitness goals and questions. The hangout is happening this Tuesday, August 7th at 12pm EST! We’re choosing seven lucky brides to join the hangout and will be giving everyone who participates a Bridalicious fitness DVD and a copy of the latest issue of The Knot magazine. Interested in participating in a Google Hangout with The Knot?
Email messageboards@theknot.com explaining why you want to join, along with three burning fitness questions you’d like Doug to answer! > See the event invite > Get great fitness tips! Like this: Like Loading... Instagram Challenge: Show Us Your Shoes! | TheKnot Blog. It is time for another Instagram challenge! Who doesn’t love a great pair of shoes? (I know we do.) Snap a picture of your wedding shoes, add a cool filter and then upload the photo to Instagram. Make sure to include the hashtag #theknotshoes in your caption so we can see the picture. We’ll round up some of our favorites for a slideshow that will be featured right here on our blog next week. To participate in the challenge, be sure to follow The Knot on Instagram (@theknot).
We can’t wait to see your fabulous shoes! Here are all the shoes so far! [<a href=" target="_blank">View the widget on SlideChute</a>] [<a href=" target="_blank">View the widget on SlideChute</a>] > 10 Brides and their fabulous shoes > 600+ Real Accessories! Like this: Like Loading... O, The Oprah Magazine and Zappos.com Embark on a Kindness Mission With "Random Acts of O"
NEW YORK, NY--(Marketwire - Jun 14, 2012) - O, The Oprah Magazine, in partnership with Zappos.com, has launched 'Random Acts of O,' an online initiative to spread kindness and make the world a friendlier place. Powered by social good innovator DailyFeats via a tab on the O Magazine Facebook page, readers are invited to participate in monthly kindness challenges based on issue themes. Readers can track their good deeds, share them with friends and win prizes. As part of the program, which runs through December 2012, O Magazine and Zappos.com will also bring kindness experiences to life with real-world stunts and surprises. Kicking off with the July 2012 Summer Reading issue, on newsstands now, the first challenge is a "Pledge to Read": Using the Facebook app, people will promise to read one of the 20 books featured on O Magazine's Books of Summer list; fifty will be selected at random to win a tote bag filled with every book in the collection.
Women's Health Contest Opens Up Pinterest to Advertisers. Women’s Health Steps Up Social Sharing of Content. Hearst Digital Puts Focus on Social, Mobile, E-Commerce. Wenner Media Strikes Content Deal with Yahoo. National Geographic Launches Magazine on the iPhone. National Geographic is documenting one team’s ascent of Mount Everest using Instagram. Glamour Gets 50,000 “Likes” From Social Media Campaign. For Magazines, The Digital Future Lies Beyond The iPad. Magazine brands publish on Pinterest. Pinterest Pioneer at 'Real Simple' Pins Her Brand to the Top of the Board. Editors Share Twitter Best Practices - Editorial. Self Magazine Creates Social Game for Its Annual Workout in the Park.
How Soon Did You Announce Your Engagement On Facebook? (Take Our Mashable.com Survey!) | TheKnot Blog. Planning A Wedding In the Wake of Hurricane Sandy? What You Need To Know | TheKnot Blog.